Jenn Lopez, director of community at Moz, is one of the world's top experts in using SEO to improve an existing community. In this talk she will highlight specific steps you can take to increase the SEO ranking of your community and get a LOT more traffic.
66. Twitter Card code
!
<!-- Twitter card data -->!
<meta name="twitter:card" content="summary">!
!
<meta name="twitter:site" content="@twitterhandle">!
!
<meta name="twitter:creator" content="@AuthorTwitter”> !
!
<meta name="twitter:title" content=”Title specific to
Twitter – short works great!">!
!
<meta name="twitter:description" content=”Remember this is
being shared on Twitter, make it enticing to the FB user.">!
!
<meta name="twitter:image" content=”image URL for the image
you want to display">!
!
@jennita #FBSprint
83. Got it. But what if we
already have a bunch
of links *and* social
shares?
84. Got it. But what if we
already have a bunch
of links?
Ok. Let’s make sure
they’re working!
85. Find & fix broken links
Psst… Picking on a
fellow speaker
@jennita #FBSprint
86. Open Site Explorer - Top Pages
These pages return 404
page not found error.
@jennita #FBSprint
87. Any low-hanging fruit?
This one has 31 links from
7 different websites
@jennita #FBSprint
88. Ok, this one looks easy!
This page, links to
http://www.fitbit.com/%E2%80%8E
instead of http://www.fitbit.com/
@jennita #FBSprint
89. Send the author an email
Hi! Would you mind
fixing this link?
Thanks!
@jennita #FBSprint
90. Go back and fix the next one!
Another page with several
good backlinks
@jennita #FBSprint
91. Then temporary redirects
These pages do a 302
(temporary) redirect. You
want a 301 (permanent)
redirect instead.
@jennita #FBSprint
92. Then temporary redirects
Holy shmoly! This page
has 424 links from 134
different sites.
@jennita #FBSprint
93. Then temporary redirects
Simply changing this 302
to a 301 will help increase
your authority.
@jennita #FBSprint
94. Email your dev right away
Hi! Can you fix this
from 302s to 301? It
will help us show up
in Google better.
Cool. I’ll get that on
my list to change. Will
let you know when it’s
done!
@jennita #FBSprint
107. Checklist
q Integrate keyword research & optimization
q Longtail FTW
q Set up Open Graph + Twitter cards for
easy sharing
q Social assists Search
q Fix links to increase authority
q Remember evergreen content
q Run checks for crawlability
q Make friends with your SEO & dev!
111. Tools Mentioned
Ø Google History Lookup
Ø Google Suggest
Ø Keywordtool.io
Ø Followerwonk
Ø Open Site Explorer
Ø Open Graph
Ø Facebook Debugger
Ø Twitter Cards
Ø Screaming Frog Spider
Ø Moz Analytics
112. Resources
Ø Beginner’s Guide to SEO
http://moz.com/beginners-guide-to-seo
Ø 7 Advanced SEO Concepts
http://moz.com/blog/7-advanced-SEO-concepts
Ø Visual Guide to Keyword Targeting
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-
optimization