A Word of Mouth Promotional Strategy Concept

1. DOBERAI RAJA AMPAT
ECO RESORT
PROMO CONCEPT

2. WHY GO TO DOBERAI ?
TRAVELLING FACT
- 80 % travelers want outstanding scenery
- 41 % travelers want an authentic experiences
- 58,5 million ( 38 % of all travelers ) say they would
pay more to use a travel company that make efforts
to protect the natural environment
Source : TIA – National Geographic Traveler – 2002 & 2006

3. RAJA AMPAT “WOW” FACTOR
“The Richest Reefs in the world”
David Doubilet – National Geographic
“As stunningly beautiful above
water as it is below, Raja Ampat
(which literally translates as “The
Four Kings”) has a startling
diversity of habitats to explore“
www.diverajaampat.org
“Underwater enthusiasts flock
to this region because it offers
the world’s best marine
sights”
Wonderful Indonesia – Indonesia
Official Tourism Web Site.
http://www.indonesia.travel/en/des
tination/248
“75 % of all known coral and till date 1426 species of
different fishes”
papua diving.com

4. WHAT DOES DOBERAI HAVE ?
LOCATION
WORL CLASS DIVING
SPECTACULAR VIEW
SPOT
DOBERAI RAJA
AMPAT ECO
RESORT
ECO RESORT COST EFFECTIVE
CONCEPT BUDGET
THE PLACE

5. PROMOTION CONTENT
( ABOUT THE LOCATION )
WORLD CLASS DIVING SPOT
• What can be see or found if u diving at the area
• Special diving spot around the area
• The richness of the sea biodiversity and various sea
species around the area
• The specific sea species that can only be found
around the area
SPECTACULAR VIEW
• The landscape view around the resort area
• The resort view
• The Sunrise & Sunset view of the area
• Bird Eye View of the location

6. PROMOTION CONTENT
ABOUT THE ( ABOUT THE PLACE )
LOCATION
ECO RESORT CONCEPT
• Doberai Eco Resort Concept
• Doberai Look & Design ( Inside & Outside )
• Doberai services & hospitality amenities
• Doberai Additional Services & Facility
COST EFFECTIVE BUDGET
• Doberai Package Rate
• Doberai Normal Rate
• Comparison To Other Resort Package Rate

7. PROMO TAG LINE :
“ A WORLD CLASS DIVING SPOT AT YOUR
DOOR STEP “
“ AT DOBERAI A WORLD CLASS DIVING SPOT
IS ONLY A DOOR STEP AWAY “
LOCATION THE PLACE

8. THE TARGET
BY PURPOSED
• Diving Community
• Eco Traveler
• Outdoor Activity Community
• Honeymooners
• Photographers
BY DESTINATION
• Local traveler
• Foreign traveler
BY DEMOGRAPHIC
• Man & Woman
• Age 20 - 50
• A Class
• Diving or Outdoor Activity Enthusiast

9. THE STRATEGY
“55 % Asians trust recommendation from friends
and family”
Source : Ogilvy Presentation On Travel and Social Media - 2010
A Resort its not a consumer product that need a mass
campaign promo to sell. In our promo strategy, we
emphasized on more “word of mouth” or WOM promo
beside the “silent” promo., that will generate C2C
conversation to gain the recommendation.
• SOCIAL MEDIA RECOMMENDATION
• RADIO TALKSHOW
• MEDIA LAUNCH &
COMMUNITY • THE
GATHERING
• TRAVEL EXHIBITION
PROMO
• ADDITIONAL PROMO CONTENT
ACTTIVITY
WOM PROMO

10. THE STRATEGY
PRIMARY ADDITIONAL
PROMO PROMO
INFOTAINTMENT :
ATL ACTIVITY :
- HONEYMOON PACKAGE
- COMPANY WEB
SITE FOR CELEBRITY TO GAIN
(LINKED TO COVERAGE
VAR.TRAVEL WEB - “JALAN-JALAN”
SITE GROUP ) PACKAGE FOR 2
- RADIO TALK SHOW (CELEB. MAN & WOMAN)
- PRINT MEDIA AD &
ON LINE AD
- SOCIAL MEDIA TV SHOW :
- TRAVEL TV SHOW
- ADVENTURE TV SHOW
BTL ACTIVITY :
- MEDIA LAUNCH &
COMMUNITY
GATHERING
- TRAVEL
EXHIBITION

11. PROMOTION STAGES
PLANNING PRODUCTION LAUNCHING
• BASIC • PRE • MEDIA
CONCEPT PRODUCTION PLACEMENT
• BUDGETING • PRODUCTION • MEDIA LAUNCH
• APPROVAL • POST & COMMUNITY
PRODUCTION GATHERING
• APPROVAL • INFOTAINMENT
MEDIA PROMO EVALUATION PERIOD
PRIMARY & ADDITIONAL PROMOTION
MEDIA PLACEMENT
PROMO ACTIVITY
EVALUATION ACTIVITY
EVALUATION IMPROVEMENT

12. ABOVE THE LINE ACTIVITY
THE LOGO
THE RESORT PROFILE WEB SITE
THE RESORT PROFILE SOCIAL MEDIA
PRINT MEDIA AD & ON LINE AD
VIDEO MATERIAL PROFILE

13. THE LOGO
The logo is a combination of below that composed and
arrange to get the resort identity in a more simple form.
Promo
Color & Content
Tone
Look &
Design
Doberai Raja Ampat Eco Resort Logo
Promo Content & Strategy : Look On Promo Content Page
Color & Tone : Earth Tone Color Emphasized on Blue to get
the Sea feeling
Look & Design : Natural Look to Emphasized The Eco
Concept

14. THE LOGO
LOGO REFERENCES :

15. THE RESORT PROFILE
WEB SITE
The resort web site profile is not just an information and
reservation tools for the customer but is part of the
communication media to gain more insight about the resort
whole concept.
It has to have simple featured menus and easy browsing
“keyword” and “on top search” when search the place on the
web site.
The resort web site then linked to various travel web site
group ( local & international ), Common Social Media
( Facebook, Twitter, Google+ , You Tube ) and Travel Social
Media ( TripSay. Tripwolf and Dopplr ), etc.
Social
Media
Resort
Web
Site
Group Travel
Travel Social
Web Site Media

16. THE RESORT PROFILE
WEB SITE
Key Menu
HOME
Short brief information about the resort and promo package
of the resort
- Book Now Menu
- News :
Latest news about the resort and the promo package resort
Sub Menu : About Us
Short brief information about the company.
BUNGALOW & ROOM
Information about the accommodation facility , the type of
the room with its size and total.
LOCATION
Information about the resort location and how to get there.
GALLERY
All photos about the resort room, facilities, services and
other amenities.

17. THE RESORT PROFILE
WEB SITE
SERVICES
Information about the featured services of the resort,wedding
package, resto, spa, etc
RESERVATION
Online reservation services with availability checking mode
and linked to the various travel web site group web site.
WEB SITE LINK REFERENCES:
PEACE RESORT SAMUI THAILAND
http://www.peaceresort.com/environment-en.html
PAPUA DIVING
http://www.papua-diving.com/
MISOOL ECO RESORT RAJA AMPAT
http://misoolecoresort.com/aboutMER.html

18. THE RESORT PROFILE
SOCIAL MEDIA
1. DAILY UPDATES
a. Schedule daily update :
- Morning Greetings
- Afternoon Greetings
- Night Greetings
b. Status Update content:
- Travel influence/inspiration quotes
- Sharing travels tips and tricks
- Share link of travel video
- Share “must-visit” place around Doberai Resort
- Share “food-culinary” places around Doberai Resort
- Share original photos of view in Doberai
- Share testimonials from former Doberai Resort visitor.
Member :
Diving Community, Travel & Tourism Community, Photographer
Community, Travel Journalists, etc.
Linked to : Doberai Web Site, Other Social Media Profile, etc.

19. THE RESORT PROFILE
SOCIAL MEDIA
2. CONTENT
a. Information Content
- Profile of Doberai (with “sparks” advertisement words )
- All contact information
- Travel package and price list
- Website information (link)
- Link to Twitter
b. Engagement
- Build engagement with fans by active in responding fans
questions or statement in the fan page
- Using friendly words and sentences every time doing the
status update
c. Quizzes
Make a routine quizzes and give an interesting prizes for the
fans
d. Games
Build a games applications related to holiday, tourism or
Doberai Raja Ampat itself
3. ADVERTISEMENT ON FACEBOOK
Make an advertisement of the fan page using facebook
application

20. THE RESORT PROFILE
SOCIAL MEDIA
TWIT CONTENTS
a. Updates
- Daily Updates
- Promo and Merchant Updates
- Photos of Doberai Resort and around
b. Follow – Sharing Tweets
- Follow account related to tourism
- Follow account related to diving community
- Follow Account related to travel community
- Follow account of travel icons ( Trinity, Pepy, etc )
- Follow account of travel journalists
- etc
Easy name to remember, ex:
@DoberaiRajaAmpatResort, @DoberaiRajaAmpat, etc.
Linked to :
Doberai Web Site Profile, Other Social Media (to keep
updates together), etc.

21. THE RESORT PROFILE
SOCIAL MEDIA
BUILDING FOLLOWER
- Gain followers by doing quizzes, separately from facebook
- Using “twitter followers building” ( for the first time )
- Promote the Twitter to the popular one ( The Icon ), ask for RT
to our user name so that their follower can follow Doberai
Twitter Account
- Good response on follower Tweet
- Good life Quotes is the strongest thing that follow
Morning all, the sun always shine at Doberai,
let’s hit the beach 
Doberai punya paket komplit
dgn harga yg ekonomis,
kunjungi saja web site kami,
tks RT @higit: kapan ya bisa
ke Doberai?

22. PRINT MEDIA & ON LINE AD
PRINT MEDIA AD DESIGN
A good photo of the place will
make a good profile for print
media ad, it takes around 70 %
of the print media lay out
space. The 30 % lay out space
is use for other information :
- Resort Logo & Name
- The Resort Information
PRINT MEDIA AD - All Contact Information
LOOK & FEEL - Rate & Package Information
ONLINE MEDIA AD DESIGN
Promotion Material :
- Resort Logo & Name
- Video Slide Show
(video slide show can be vary )
- Photos
- All information about the place
- Rate and package of the place
- All Contact Information

23. PRINT MEDIA & ON LINE AD
TARGETED PRINT MEDIA ( MAGZ ) :
- The National Geographic
- Harpers Bazaar
- Esquire
- TravelXpose
- JalanJalan
- Cosmopolitan
- etc
TARGETED ON LINE MEDIA :
- Weddingku.com
- TravelXpose
- JalanJalan
- Travel Addict
- etc

24. PRINT MEDIA & ON LINE AD
PRINT MEDIA AD
REFERENCES

25. VIDEO MATERIAL
PROFILE
RESORT TVC
Video Type : Testimonial Documentary
Duration : 30” & 60”
Main Character :
Diving Icon ( Man & Woman )
Supporting Character :
Group of Diving Activist, The Travel Activist, Outdoor Activist
Enthusiast, Photographers, The Pre-Wed Couple, The Marine
Scientist & Ecologist, The Resort Representative.
DIVING ICON :
- Nadine Chandrawinata
- Marcell Chandrawinata
- Foreign Diver
DIVING ICON
Note :
Each character on the TVC represent the targeted resort
customer, their testimonial is important to gain the “word of
mouth” effect. This could generate recommendation needed for
the resort.

26. VIDEO MATERIAL
PROFILE
RESORT SLIDE SHOW VIDEO PROFILE
Video Type : Photos Slide Show
Duration : about 30”
Picture Material :
- Surrounding Landscape Photos
- The Resort Photos ( Inside & Outside View )
- Underwater Biodiversity Photos
- Interesting Place Around The Resort
- etc
ONLINE MEDIA AD SLIDE SHOW ( WEDDINGKU.COM )
Video Type : Photos Slide Show
Duration : about 30”
Picture Material :
- Pre – Wed Photo Shoot Activity
- Wedding Photo Shoot Activity
- Honey Moon Couple Photos
- Landscape Photos of The Area
- etc
Note :
the photos material may vary, depend on the online media main
targeted market

27. PROMO CONTENT
LOOK AND FEEL
LOCATION VIEW
SUNSET VIEW
BUNGALOW VIEW
SPECIAL HIGHLIGHT PIC :
“MAN/WOMAN WITH SNORKEL JUMP IN
TO THE WATER IN FRONT OF THE RESORT
BUNGALOW”

28. BELOW THE LINE ACTIVITY
MEDIA LAUNCH & COMMUNITY GATHERING
RADIO TALKSHOW
TRAVEL EXHIBITION

29. MEDIA LAUNCH &
COMMUNITY GATHERING
The resort launching for media & diving community to gain
coverage of the place on the expected media and targeted client,
with unformal format to ease the boundaries between the
speaker and audience.
PARTICIPANTS
1. Moderator
2. The Resort Representative ( Corp. Comm. Manager )
3. Travel & Diving Icon (Travel & Diving Enthusiast Activist )
INVITEE
1. Magazine Travel Reporter
2. On Line Media Reporter
3. TV Life Style Chanell ( O Chanel & Jak TV )
4. Diving Community
PRESS KIT
- Press Release
- Resort Profile CD
- Sounvenir ( Goodie Bag & Gimmick )
DOORPRIZE
- Trip to Doberai Raja Ampat Papua for 3 lucky reporter and
diving community
PLACE
Café, Resto, etc

30. MEDIA LAUNCH &
COMMUNITY GATHERING
TRAVEL ICON
1. Trinity :
An Indonesian woman backpacker and travel book writer.
2. Pepy
Indonesian TV Show Host ( Pepy The Explorer )
DIVING ICON
- Nadine Chandrawinata : Artist, Former Miss Indonesia & Diving
Enthusiast
LIST OF POTENTIAL MEDIA INVITEE
1. The Natonal Geographic Indonesia ( Magazine )
2. Esquire ( Life Style Magazine )
3. Cosmopolitan ( Life Style Magazine )
4. Harpers Bazaar
5. TravelXpose ( Magazine & On Line Media )
6. JalanJalan ( Magazine & Online Media )
7. Travel Addict ( On Line Media )
8. Radio : Hard Rock FM, Cosmo FM, Gen FM
9. TV Chanel : O Chanel, Jak TV & Trans TV
10. etc

31. RADIO TALKSHOW
To maintain word to mouth publicity of the resort after its
launching, and influence more people on different media. The
main content of the Talk Show is about the resort itself and the
promo package of the resort to gain the attention of the radio
listener.
DURATION : 30 - 45 min
PARTICIPANTS
1. Radio Anchor
2. The Resort Corporate Communication & Sales person
3. Diving Community person
TARGETED RADIO
1. Hard Rock FM
2. Cosmopolitan FM
3. Gen FM
4. etc
TALKSHOW KIT
- Resort Profile & Talkshow Guideline
- Sounvenir ( Goodie Bag & Gimmick )

32. RADIO TALKSHOW
RADIO PROFILE
HARD ROCK FM JAKARTA
87,6 FM
WEB LINK :
http://www.hardrockfm.com/
MAIN PROGRAME :
Entertaintment &
Life Style Information
LISTENER :
- Age : 20 – 40
- Man & Woman
- Urban Profesional
COMMUNITY LISTENER :
Da Hardrockers
HIGH RATED PROGRAME :
- Good Morning Hard Rocker
Show ( 6 am – 10 am )
- Drive N Jive
( 4 pm – 8 pm )

33. RADIO TALKSHOW
RADIO PROFILE
COSMO FM
90,4 FM
WEB SITE LINK :
http://www.cosmopolitanfm.com/
MAIN PROGRAME :
Entertainment & Life Style
Information
LISTENER :
- Mainly Woman
- Age : 20 – 40
- Urban Profesional
COMMUNITY LISTENER :
Cosmoner
HIGH RATED PROGRAME :
- Fun Fearless Female
( 10 am – 1 pm )
- Happy Hour ( 4 pm – 9 pm )

34. TRAVEL EXHIBITION
B2B INDIVIDUAL
DIRECT INTERACTIVE DOBERAI
MORE CHANCE TO
CONVERSATION RAJA MEET POTENTIAL
WITH POTENTIAL AMPAT ECO VISITOR
VISITOR RESORT
LOCAL EXHIBITION :
Jakarta ( Indonesia Travel Fair )
Bali
OVERSEAS EXHIBITION :
- Australia ( Australian Tourism Exchange 2012, Perth )
- Singapore ( ITB 2012 )
Indonesia Foreign Visitor Base on Their Native Country :
1. Singapore : 1,373,126
2. Malaysia : 1,277,476
3. Australia : 771,792
Source : Biro Pusat Statistik, Jumlah Kedatangan Wisatawan
Mancanegara Menurut Negara Tempat Tinggal, 2010

35. TRAVEL EXHIBITION
EXHIBITION PROFILE
INDONESIAN TRAVEL & HOLIDAY
FAIR
( OCTOBER 2012 )
WEB SITE LINK :
http://www.indonesiatravelfair.com/
About ITHF
ITHF is the Best Indonesia Leading Exhibition based on holiday
& travel activities, with the major objective to boost domestic
and international tourism. ITHF is organized
by RajaMICE.com that focusing on MICE activities and in
cooperation with The Ministry of Culture and Tourism of
Indonesia, and over the last 3 years (6 times running) ITHF has a
total 250.000 visitors and IDR 150 Billion transactions. Our last
6th ITHF 2010 event 31 March - 3 April key fast as follow:
Total Attendance : 50.000 Visitor
Total Sales : Rp 50 Milyar (USD 50 Million)
Total Air ticket Booking : 10.000 segment
Total Companies : 230
Total Booth : 153

36. TRAVEL EXHIBITION
EXHIBITION PROFILE
AUSTRALIAN TOURISM EXCHANGE
( PERTH, 17 JUNE – 21 JUNE 2012 )
LINK :
http://www.tradeevents.australia.com/teo3/eventModule/hom
e.do?eventModuleId=27615
What is ATE?
ATE is a tourism trade show that brings Australian tourism
businesses together with airlines, tourism wholesalers and
retailers from around the world.
ATE provides :
a forum for Australian tourism Sellers to showcase their
products, meet with overseas contacts and negotiate deals;
international travel Buyers an opportunity to experience
Australia first-hand; and
International Buyers are selected by Tourism Australia to ensure
the most influential people meet with Australian tourism
businesses.
ATE Attendee :
Around 1,700 Australian Seller delegates from approximately
600 companies
Approximately 700 key Buyer companies from over 40 countries
Approximately 40 international and 25 Australian media,
reporting to millions of people worldwide.

37. STRATEGIC PARTNERSHIP
COMMUNITY
INDIVIDUAL

38. STRATEGIC PARTNERSHIP ON
COMMUNITY
Define the Community / Forum / Mail List / Social Media Group
1. Profile
2. Activity
3. Member
4. Web Site
5. Board Member
6. Form of Partnership
7. Needs
Strategic Approach
MARKETING 1. Partnership on Activity
& 2. Privilege Doberai Resort Member
SALES TEAM 3. Other Complimentary or Privilege
Strategic Goal
1. Building Social Media Member
2. Promotion ( Banner, Advertisement, etc )
3. Recommendation

39. COMMUNITY PROFILE
Kapal Selam Dive Club
Jl. Raya Kerobokan 388x
Banjar Semer, Kerobokan
Kuta 80361
Email : info@kapalselam.org
Web Site : http://www.kapalselam.org/
Facebook :
http://www.facebook.com/kapalselambali
Founder : Erwin Kodiat & Hengky Dotulong
Profile : Diving Community
Activity : Routine Activity & Dive Trip
Member : Various Country, Age, Profession, Gender, A+, Mostly
U/W Photographer.
Partnership:
Posible Partnership on Activity and Promotion on Web Site
http://www.kapalselam.org/partnerships/
Kapal Selam Dive Club is a non-profit SCUBA diver club based in
Bali, Indonesia. We dive Bali and Indonesia with members and
guests, however, we do not offer daily dive trips, courses nor
equipment for rent. If you are a diver and would like to join one of
our dive trips please check our dive trip schedule. Otherwise, if
you are planning to dive Indonesia orBali dive sites and you need
unbiased information about dive conditions in the beautiful
Indonesia archipelago, please inquire here about diving Bali for
more information.

40. COMMUNITY PROFILE
Trip Activity :
http://www.kapalselam.org/dive_trips/
Trip Itinerary :
http://www.kapalselam.org/dive_trip/raja_ampat_liveaboard_
2011/
Trip Report :
http://www.kapalselam.org/trip_reports/
What We Do
Our activities include surveys of under-explored Indonesian dive
sites, social scuba diving trips, and various charitable and
educational club activities. Here at Kapal Selam, we strive to
present information on the best Bali diving has to offer. We
provide dive related articles, trip reports, and site reviews.
Because we do not profit from what we write, we can guarantee
that our reports and reviews are completely honest and in no way
exaggerated. What you see is what you get. We aim to help the
local community preserve the beauty of their underwater
treasure. To do this we work hard at developing relationships with
the local people and share information on how to treat the sea
and its contents as a precious commodity. Our divers and
affiliated diving operations work hand-in-hand with locals to
ensure that the dive industry and eco-tourism in general benefit
all parties. We also encourage our divers to practice
environmentally-friendly and safe dive practices. Dive
information, tips and tricks are exchanged in our forum to
educate our divers about the

41. STRATEGIC PARTNERSHIP ON
INDIVIDUAL ( INFLUENCER )
Define the Individual
1. Profile ( Diving Activist/Travel Activist/Journalist/Related
Fields )
2. Influencer
3. Have Follower /Member
4. Activity
5. Form of Partnership
6. Needs
Strategic Approach
MARKETING 1. Partnership on His/Her Activity
& 2. Privilege Doberai Resort Member
SALES TEAM 3. Other Complimentary or Privilege
Strategic Goal
1. Social Media Influencer Member
2. Recommendation
3. Viral Promotion

42. INDIVIDUAL PROFILE
ERWIN KODIAT
Diver, Under Water Photographer,
Eco Diver Activist, Dive Community
Web Site Founder.
Nudi Pixel
http://www.nudipixel.net/
Kapal Selam Dive Club
http://forum.kapalselam.org/
Facebook Profile :
http://www.facebook.com/erwin.kodiat?sk=wall
Facebook Photos Link :
http://www.facebook.com/media/set/?set=a.10442903507.289
98.678618507&type=3
Erwin is a co-founder of Kapal Selam Dive Club, a Bali-based
dive club with members and participants from all over the
world. He is a scuba instructor and the founder of Nudi Pixel, an
image-based nudibranch identification site. As an underwater
photography enthusiast, he has won several national and
international contests and his work has been published in
various media such as the Asian Diver magazine and ASEAN
Commemorative Magazine
He currently hold PADI Open Water SCUBA Instructor, EUIFA
Underwater Photography Instructor, and Reef Check Eco Diver
Trainer in his belt.

43. TIMELINE
TIMELINE TABLE
PREPARATION & KICK OFF
PROMOTION ACTIVITY

44. TIMELINE TABLE
MEDIA LAUNCH &
COMMUNITY GATHERING
PREPARATION PROMO ACTIVITY
KICK OFF
3 MONTHS 9 MONTHS

45. PREPARATION & KICK OFF
APPROVAL PRODUCTION
a. Concept Approval a. Survey P
Logo Design b. Strategic Partnership
Print Material Design c. Material Development R
Print Media Design Logo Development E
On Line Media Design Print Material Development
Web Site Print Media Development P
Social Media On Line Media Ad Dev. A
Media Placement Web Site Development
Radio Talk Show Social Media Development R
Travel Exhibition Media Placement Schedule A
Photographer Radio Talk Show Prep.
Video Travel Exhibition Prep. T
b. Budget Approval On Location Production : I
c. Production Approval Photo Shoot & Video Shoot
d. Post Production O
e. Material Approval N
f. Social Media Buzz
g. Dive Trip
MEDIA LAUNCH & COMMUNITY GATHERING
KICK OFF
Web Site Launch, Social Media Launch, Logo
Launch, Video Preview
Note :
1. Survey : 60 % Resort Infrastructure Finished
2. On Location Production : 80 % Resort Infrastructure Finished

46. PROMOTION ACTIVITY
1st 2nd 3rd 4th 5th Month 6th 7th 8th 9th
Month Month Month Month Month Month Month Month
Nat Geo Magz JalanJalan Esquire Harpers Cosmopolitan Weddingku PRINT MEDIA
Bazaar
AD
Nat Geo Magz or JalanJalan Magz Esquire Magz Harpers Cosmopolitan JOURNALIST
Nat Geo Web Bazaar Magz Magz REPORT
Site
Weddingku.com On Line Ad
Web Site Cosmopolitan
ON LINE
Ipad App Ad MEDIA AD
Radio Talk Show Media & Radio Talk Travel Exhb. Travel Exhb. BTL ACTIVITY
(Hard Rock FM) Community Show
Gathering 2 (Cosmopolitan
FM)
Building Building Building
Member, Promo Member, Promo Member, Promo
SOCIAL
Engagement Engagement Engagement MEDIA
Activity Activity Activity
Package Promo, Package Promo, Package Promo, WEB SITE
Dive Trip Dive Trip Dive Trip
Testimonial Testimonial Testimonial

47. PROMOTION ACTIVITY
1st 2nd 3rd 4th 5th 6th 7th 8th 9th
Month Month Month Month Month Month Month Month Month
JalanJalan or Cosmopolitan Esquire/Harpers Report PRINT MEDIA
Nat Geo Magz Bazaar Promo
AD
Activity 1
Article on Nat Article on Article on
Geo Magz /Web Cosmopolitan Esquire/Harpers JOURNALIST
Site or Magz (tbc) Bazaar Magz REPORT
JalanJalan Magz
(tbc)
On Line Ad Weddingku.com
Cosmopolitan Web Site ON LINE
Ipad App Ad MEDIA AD
Radio Talk Show Radio Talk Show Media & Travel Exhb. Travel Exhb. BTL ACTIVITY
(Hard Rock FM) (Cosmopolitan Community
FM) Gathering 2
Building Building Building
Member, Promo Member, Promo Member, Promo SOCIAL
Engagement Engagement Engagement MEDIA
Activity Activity Activity
Package Promo, Package Promo, Package Promo,
Dive Trip Dive Trip Dive Trip WEB SITE
Testimonial Testimonial Testimonial