1. FERNANDO VILLARREAL III
El Paso, TX 79922
TEL: 915-727-7253
fernando@riverwalk-marketing.com
CAREER OBJECTIVES
To find a position in a company where I can apply my past work experience and be an asset. Attain
personal satisfaction in the position that I want as a career.
SUMMARY OF QUALIFICATIONS
Over thirty years experience in Entrepreneuring and Business Management.
Industries: Retail, Service, Manufacturing, Food Service, Insurance, Non-Profit
WORK HISTORY
NEW YORK LIFE, El Paso, TX. Fortune 100 company with over 170 yrs in business. Life insurance,
Health insurance, Annuities, Retirement investments. Texas Licensed Agent. Jun 17, 2015-to date.
SUPER CORTES, Juarez, Mexico. Local chain of hair salons. Founding Partner/Chairman. Mar 01,
1995-to date.
RIVERWALK MARKETING, El Paso, TX. Importers and distributors of Mexican food products. Regional
distribution: West Texas and Southern New Mexico. Owner/General Manager. May 01, 2006-Mar
31, 2015
IM TRADICION, Juarez, Mexico. High end upholstered furniture manufacturer. Owner/President.
Mar 01, 1997-Mar 31, 2004.
SALAS KONFORT, Juarez, Mexico. High end upholstered furniture retailer. Owner/President. Mar 01,
1994-Mar 31, 2004.

2. CONTEMPO, FABRICA DE MUEBLES, Juarez, Mexico. One of the largest upholstered furniture
manufacturers in Mexico. Partner/President. Mar 01, 1987-Feb 28, 1994.
AMERICAN INDUSTRIES, El Paso, TX. One of the largest shelter manufacturing companies in Mexico.
Project Manager. Shelter manufacturing in Mexico. Jun 01, 1986-Feb 28, 1987
CAJA RIOJA, La Rioja, Spain. Regional savings bank. Receivables factoring. Internship. Jan 02, 1985-
Dec 31, 1985
PAPELERA DE CHIHUAHUA, Chihuahua, Mexico. One of the largest bond and kraft paper
manufacturers in Mexico. Company treasurer. Jun 01, 1984-Dec 31, 1984
PANELES PONDEROSA, Chihuahua, Mexico. Largest laminated particle board manufacturer in Mexico.
Company treasurer. Jan 01, 1984-May 31, 1984
MUEBLERIAS DEL AHORRO, Guadalajara, Mexico. Chain of furniture stores throughout Northern
Mexico. Store Manager. Jan 01, 1983-Dec 31, 1983.
VOLUNTEER WORK
MASCAREÑAS FOUNDATION, Juarez, Mexico. Promotes the arts and education in the border
community. Board of Directors/Chairman. Jan 01, 1995-Dec 31, 1995
MEXICAN RED CROSS-JUAREZ CHAPTER, Juarez, Mexico. Ambulance service and volunteers bridging
the healthcare gap. Board of Directors/Treasurer. Jun 30, 1992-Jun 30, 1994.
BOARD OF DIRECTORS SERVICE
GOLDEN CORRAL DE MEXICO, Juarez, Mexico. Golden Corral restaurants in Northern Mexico.
Founding partner/Board member. Jun 01, 1990-Mar01, 1994
PRODUCTOS ITALIANOS DE MEXICO, Juarez, Mexico. Importers and assemblers of chairs for the food
service industry. Founding partner/Board member. Jan 01, 1990-Dec 31, 1990.
COFIASA, Chihuahua, Mexico. Largest distributor of steel products in Northern Mexico. Board
member. Jan 01, 1984-Dec 31, 1984.

3. EDUCATION
ITESM, Monterrey, Mexico. Bachelor in Business Administration. Magma cum laude. GPA 9.8. Aug
01, 1980-Dec 31, 1982.
ST EDMUNDS SCHOOL, Canterbury, United Kingdom. High School Diploma. GPA 9.5. Sep 01, 1978-
Jun 30, 1980.
COURSES
THE UNIVERSITY OF TEXAS AT EL PASO, College of Business Administration. The Franchise Center
Certificate Program. Apr 23, 2008.
CERTIFICATIONS
TEXAS DEPARTMENT OF INSURANCE. General Lines – Life, Accident and Health. TX Life and Health
Insurance Agent. Jun 12, 2015
COMPUTER SKILLS
Email software (Outlook, etc)
Internet browser (Explorer, etc)
Peripheral devices (Scanners, printers, etc)
Personal computers
Presentation software (PowerPoint, etc)
Spreadsheet software (Excel, etc)
Word processing software (Word, etc)
LANGUAGE SKILLS
Spanish - Excellent (Read Write Speak)
English – Excellent (Read Write Speak)
GENERAL SKILLS
Management, Team Management, Leadership, Troubleshooting, Organizational Development,
Investor Management, Key Account Development, Project Management, Financial Analysis, Financial

4. Reporting, Banking, Account Management, Entrepreneurship, Manufacturing, Lean Manufacturing,
Quality Assurance, Retail, Market Research, Advertising, Purchasing. Vendor Management, Raw
Materials, , Logistics, Wholesale Purchasing, Outsourcing, Human Resources, Employee Relations,
Public Relations, Fund Raising, Non-Profits, Volunteering, Public Speaking, Creative Writing,