Philips Global Segmentation & Positioning

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Ferdi Surya

Global Segmentation and Positioning of Philips based on recent advertisement of its tagline, "Innovation & You".

Marketing

ManajemenPemasaran&PemasaranInternational
Dosen:Dr. ElfridaViestaNapitupulu
Email:idenk.napit@gmail.com
Compiledby:FerdiSurya[078701005]&Hendra[078701006]

We strive to make the world healthier
and more sustainable through innovation

BasesforCountrySegmentation[Demographics]
Age (segala usia)
Income (middle household & above)
Education

BasesforCountrySegmentation[Socio-economicVar.]

BasesforCountrySegmentation[Socio-economicVar.]
“We see a growing need
for better health and better
care at lower cost.”

BasesforCountrySegmentation[Behav.-basedseg.]
Internet Usage
Information Sources
Buy Based on Trends
Benefits sought

BasesforCountrySegmentation[Lifestyles]
Mature Geographies
•Achievers
Growth Geographies
•Traditionals
•Survivors
•Nurturers

BasesforCountrySegmentation[Lifestyles]cont’d

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