Website Accessibility sao paulo_2010 10 22_presented_dl

Digital Strategy Director bei CAPITA PLC um Capita
25. Oct 2010

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Website Accessibility sao paulo_2010 10 22_presented_dl

  1. Website Accessibility Best Practice ...and how to get there! Excellence in Innovation – Nuevos Paradigmas Internacionales de Accesibilidad y Usabilidad II International Meeting on Technology and Innovation for Persons with Disabilities Jak Boumans – The Netherlands Alexander Felsenberg - Germany Luis German Lopez - Colombia SAO PAULO, 22. OCTOBER 2010
  2. Play Video Opening 30.01.2015 Page 2Created by: Boumans, Felsenberg, Lopez
  3. 1. ACCESSIBILITY & REASON WHY Web design and Accessibility 2. CURRENT SITUATION  Holland  Germany  Colombia 3. BEST PRACTICES: WSA & LOCAL  Introduction to WSA  Cases - Holland  Cases – Germany  Cases - Colombia 4. Other online or digital initiatives 5. What the future holds 6. Conclusions Agenda 30.01.2015 Page 3Created by: Boumans, Felsenberg, Lopez
  4.  Accessibility = Websites accessible to all users.  Regardless of physical ability…  Or the way they use the Internet. Accessibility 30.01.2015 Page 4Created by: Boumans, Felsenberg, Lopez
  5.  Disabilities  Visually disabled users  Hearing disabilities  Physical disabilities  Cognitive and Neurological Disabilities Reason why 30.01.2015 Page 5Created by: Boumans, Felsenberg, Lopez
  6.  Beyond Disabilities  Mobile users  Low bandwidth users  Users who are driving  Users in a noisy environment  Users with "screen glare"  Users with low literacy level  Second-language access Reason why 30.01.2015 Page 6Created by: Boumans, Felsenberg, Lopez
  7. Barrierefrei  Barrierefrei sind bauliche und sonstige Anlagen, Verkehrsmittel, technische Gebrauchs- gegenstände, Systeme der Informationsverarbeitung, akustische und visuelle Informationsquellen und Kommunikationseinrichtungen sowie andere gestaltete Lebensbereiche, wenn sie für behinderte Menschen in der allgemein üblichen Weise, ohne besondere Erschwernis und grundsätzlich ohne fremde Hilfe zugänglich und nutzbar sind. Acessibilidade  Acessibilidade, estruturais e outras instalações, transporte, bens de consumo técnicos, sistemas de processamento de informação, acústico e fontes visuais de informação e meios de comunicação e outras áreas de decoração de vida, quando as pessoas com deficiência na forma habitual, sem muita carga e estar sempre acessível e utilizável sem ajuda Definition by German Government 30.01.2015 Page 7Created by: Boumans, Felsenberg, Lopez
  8. Purpose of Design Page 830.01.2015 Emotion Information Orientation / Structure Navigation Positioning Knowledge transfer Created by: Boumans, Felsenberg, Lopez
  9. Development pass Page 930.01.2015 Barrier free Accessibility Nearly barrier free Near Accessibility “No-Thoughts” - Design Created by: Boumans, Felsenberg, Lopez
  10. Design vs. Accessibility Dilemma Page 1030.01.2015 Items Standards Foto & Graphic Java Scripts & Objects Multimedia Viewing Options Color Contrast Language Created by: Boumans, Felsenberg, Lopez
  11. Design vs. Accessibility Dilemma Page 1130.01.2015 Text Style Sheets JavaVideos Pictures Graphic Flash Accessible Fancy, funky multimedia, highly interactive Created by: Boumans, Felsenberg, Lopez
  12. Design vs. Accessibility Dilemma Page 1230.01.2015 Items  Standards  Foto & Graphic  Java Scripts & Objects  Multimedia  Viewing Options  Color Contrast  Language Cost  20 % plus for enhancing Flash and Java So actually, it depends on how much flash and Java is being used Created by: Boumans, Felsenberg, Lopez
  13. The Icons ! …? Page 1330.01.2015 No! Not accessible to 20% of users Created by: Boumans, Felsenberg, Lopez
  14. 1. 2. CURRENT SITUATION    3.     4. 5. 6. Agenda 30.01.2015 Page 14Created by: Boumans, Felsenberg, Lopez
  15.  Est. 10 – 20% disabled users in most countries 1  With the additional categories (before), this jumps up to around 30% ! ! !  Aging population  W3C recommendations Current situation 1. Source: Page 15Created by: Boumans, Felsenberg, Lopez
  16. El Tiempo Not accessible … yet 30.01.2015 Page 16Created by: Boumans, Felsenberg, Lopez
  17. Dutch efforts  Braille ruler  Pre-internet: newspaper broadcast system  Big letter books 30.01.2015 Page 17Created by: Boumans, Felsenberg,
  18. Dutch info site 30.01.2015 Page 18Created by: Boumans, Felsenberg, Lopez
  19. Accessibility for Gamer 30.01.2015 Page 19Created by: Boumans, Felsenberg,
  20. European Disability Policy Framework  Traditional approach: the belief that disability is a deviation from normality  The policy orientation adopted by society was one of rehabilitation: compensate for the deviation and to encourage the disabled person to function as near as possible to the social norm  New approach: human difference should be embraced as a phenomena which is both natural and beneficial to human society: to provide equality of opportunity to all citizens and provide equality of opportunity to all citizens.  This new approach is based on the notion of right rather than charity and an accommodation for difference rather than a compulsory adjustment to an artificial norm.  General shift in approach from disability as a medical issue to one of disability as human rights issue; the replacement of an ethos of compensation for perceived abnormalities by one of the removal by society of barriers to inclusion of all its members. 30.01.2015 Page 20Created by: Boumans, Felsenberg,
  21. Basic (Groundwork)  Web Content Accessibility Guidelines (dt.) by the Web Accessibility Initiative (WAI) 5. Mai 1999 LAW  Gesetz zur Gleichstellung behinderter Menschen (Bedinderten Geichstellungsgesetz BGG, 1. May 2002  Barrierefreie Informationstechnik-Verordnung (BITV), 31. Dez 2005  Making accessibility mandatory for all German public sector websites Realization (Incentive)  Biene Award translate Winners list pg. Initiative by Lottery Aktion Mensch and Foundation Digitale Chancen since  Started 2003  1.800 participants  Ca. 77 Winner Current Situation, Background 30.01.2015 Page 21Created by: Boumans, Felsenberg, Lopez
  22.  Bundeskompetenzzentrum Barrierefreiheit e. V Supports everybody in making accessible in the means of Universal Design including websites, founded 2008 by 15 Gov.- & self-support organisation  Guidelines translate  BIK - Barrierefrei Informieren und Kommunizieren tslt Project by the Minstery of Work to support realization of accessible internet & intranet content  Consulting  Test  Examples: Top 90 List Top 95 List  BarriereKompass  Agency-Giude  Best-of-Accessibility  Conference Current Situation Realization (Information, Guide, Update) 30.01.2015 Page 22Created by: Boumans, Felsenberg, Lopez
  23. 1. 2.    3. BEST PRACTICES: WSA & LOCAL     4. 5. 6. Agenda 30.01.2015 Page 23Created by: Boumans, Felsenberg, Lopez
  24. WSA - World Summit Award Page 2430.01.2015Created by: Boumans, Felsenberg, Lopez
  25. WORLD SUMMIT AWARD  WSA is a global activity to select and promote the world's best e- Content and most innovative ICT applications. It offers a worldwide platform for all who value the creative use of ICTs and who are committed to making today’s information society more inclusive.  Started in 2003 with the UN World Summit on the Information Society (UN WSIS)  Three streams:  WSA Multimedia (bi-annual)  WSYA = World Summit Youth Award (annual)  WSA mm = World Summit Award mobile media (annual)  168 countries participating
  26. Key issues WSIS United Nations World Summit on Information Society – Review 2015 Key WSIS issues addressed by WSA:  Digital Divide  Content Gap  Local Content  ICTs penetrating all sectors of social life 30.01.2015 Page 26Created by: Boumans, Felsenberg, Lopez
  27. DEAF PLANET, Canada Winner 2005: e-Inclusion 30.01.2015 Page 27Created by: Boumans, Felsenberg, Lopez
  28. IBSAR – Vision for Blind, Kuwait Winner 2007: e-Inclusion Arabic Screen Reader 30.01.2015 Page 28Created by: Boumans, Felsenberg, Lopez
  29. IMPAIRED AID, Sri Lanka Winner 2009: e-Inclusion & Participation Braille to text and text to Braille Software 30.01.2015 Page 29Created by: Boumans, Felsenberg, Lopez
  30.  Produced by: Adam Montandon, Neil Harbisson, Mike Cobb  University of Plymouth , Plymouth , United Kingdom Bridging The Island Of The Colourblind 30.01.2015 Page 30Created by: Boumans, Felsenberg, Lopez
  31. Public Sector   Tourism  http://www.naturpark- Insurances  Health    Accessibility Benchmarks from Germany from Biene Award and Top 95 List 30.01.2015 Page 31Copyright: Created by Alexander Felsenberg Public Television  ZDF, biggest EU-Broadcaster  ARD Public Transportation  Bio / Health - & Environmental cautions Companies   Banks  
  32. Transparency for democracy  More than 100.000 HTML-Pages  80.000 PDF-files  8.000 hours of video  Same-day minutes and proceedings  Online-petition procedures  Discussion groups  Online reservation for visits  In depth analysis of current topics and sophisticated search  About 100 editors keep background information about members  Structure and organization, committees, lobby groups  A history section offers a virtual tour through the famous Reichstag building  Sub-sites for youth address the future Deutscher Bundestag translation pg. E-Gov. Category Winner: WSA 2009 play video Video 30.01.2015 Page 32Created by: Boumans, Felsenberg, Lopez
  33.  Scalable  Accessible Table using id headers and scope attributes  Jump-marks to access keys  Unobtrusive JavaScript  Using Link lists for Navigation  No Layout table  Valid XHTML  Structured Setup  Accessible Forms, using label-tags, file sets and legends  All pictures and videos use Alt Text special training for the editors  Transcription of video is in process Zweites Deutsches Fernsehen ZDF, biggest European Broadcaster 30.01.2015 Page 33Created by: Boumans, Felsenberg, Lopez
  34. Black Forrest National Park Naturpark Südschwarzwald translation Page 3430.01.2015Created by: Boumans, Felsenberg, Lopez
  35. Black Forrest National Park Naturpark Südschwarzwald translation Page 3530.01.2015  Information on natural, human, Tourism & Education  Keyboard navigation for Blind and visually impaired users,  Possibility to leave comments and user ratings  Main navigation with a mega-drop- down menu  static sub-navigation for assistive technologies Created by: Boumans, Felsenberg, Lopez
  36. Colombian efforts  Non-state armed groups: FARC  3 casualties/day 2005  Mine BAN treaty 1997  Became law in 2002  Mine BAN Treaty in Zagreb,Croatia 2005  Many survivors don’t know about benefits & services.  The Internet can help disseminate information. 30.01.2015 Page 36Created by: Boumans, Felsenberg,
  37. 1. 2.    3.     4. Other online or digital initiatives 5. 6. Agenda 30.01.2015 Page 37Created by: Boumans, Felsenberg, Lopez
  38. Virtual gloves Future Brainball 30.01.2015 Page 38Created by: Boumans, Felsenberg, Lopez
  39. Other online initiatives 30.01.2015 Page 39Created by: Boumans, Felsenberg, Lopez
  40. VOXPlay 30.01.2015 Page 40Created by: Boumans, Felsenberg, Lopez
  41. My Handicap Germany translation Page 4130.01.2015Created by: Boumans, Felsenberg, Lopez
  42. My Handicap Page 4230.01.2015Created by: Boumans, Felsenberg, Lopez
  43. My Handicap Page 4330.01.2015Created by: Boumans, Felsenberg, Lopez
  44. My Handicap 30.01.2015 Page 44  Crowd sourced  Donation Based Avaliale  Germany  Austria  Swiss Created by: Boumans, Felsenberg, Lopez
  45. 1. 2.    3.     4. 5. What the future holds 6. Agenda 30.01.2015 Page 45Created by: Boumans, Felsenberg, Lopez
  46. APPS / Mobile  Braille  ASL – American Sign Language  Glucose Buddy  Pillboxer by Nixwire 30.01.2015 Page 46Created by: Boumans, Felsenberg, Lopez
  47. Social Media Sites not realy accessible … yet 30.01.2015 Page 47Created by: Boumans, Felsenberg, Lopez
  48. Near Accessibility Nearly barrier free  Beginning to be realized even outside of the public sector  Awareness & training is rising  Development Software imperative  improvement toward accessibility  Flash  Java  Design dominance for website development is breaking up Accessibility Barrier free  Still a wish in most cases  Aim for 2020  Takes another 10 years …but we are getting there Reality Check 30.01.2015 Page 48Created by: Boumans, Felsenberg, Lopez
  49. LAST BUT NOT LEAST… Page 4930.01.2015
  52. Automatic translation applications run best on accessible websites! Like Google Translate Making your content and your business accessible to the rest of the world!
  53. THANK YOU!
  54. Taining  Free training Videos Guidlines  Software  Websites  PDF  Adobe Validation Service  W3C Resources 30.01.2015 Page 54Created by: Boumans, Felsenberg, Lopez
  55. Contact  Jak Boumans e-mail:  Alexander Felsenberg e-mail:  Luis G. Lopez e-mail: twitter: @luisger 30.01.2015 Page 55Created by: Boumans, Felsenberg, Lopez
  56. FOUNDER & HONORY MEMBER FOUNDING MEMBER FOUNDING MEMBER BOARD MEMBER JURY MEMBER INTERACTIVE EMMY AWARD FOUNDER GRÜNDUNGS- & VORSTANDSMITGLIED MEMBER MEMBER DÜSSELDORF A l e x a n d e r F e l s e n b e r g Creator & Communicator Felsenberg Consulting History Advertising & Media Craftsman Media & Marketing Research Trend Scout Agency developer Association CEO Marketing & Sales Director Chief Marketing Executive Supervisory Board Member Intenet-Expertise 1983 - BTX Applications 1988 - Database Searches (Telnet) 1994 - First Website for customers 2004 - Xing and first blog 2006 - First viral campaign in the solar industry (national) 2007 - Social Media Agency Development (international) 2008 - Exhibition & Conference Organizer (international) 2009 - Golden Caravan, Luxury Shopping Event (international) Goethe Institut (international) Swiss TV / TPC AG TV producer / transmitter (national) Car Trading (National) 2010 - Live Expert, Automotive Service (national) Retail (international) Content & Social Media Corporate Development Services Introduction, Board presentation, etc.. Organizational Development Installation & Training of teams Guidelines, Policies, KPI Implementation Moderation & Coaching Trend-Scouting, Agency Search Social Media Content & Services Analyse, Monitoring Strategie & Concept Planing & Budgeting Development Betrieb (Text, Grafic, Video, Seeding, Syndication) Reporting Services Marketing & Sales Strategy & approach Print Online & Mobile Direct Marketing Film & TV Fairs & Congresses Sales Award DGVM Award 2000 for Marketing Communication, Lobbying Kontakt Alexander Felsenberg,,, Tel. 0177 852 8618 30.01.2015 Page 56Created by: Boumans, Felsenberg, Lopez

Hinweis der Redaktion

  1. The traditional approach to disability policy has been based on the belief that disability is a deviation from normality. In this context, the policy orientation adopted by society is one of rehabilitation; the aim of which is to help compensate for the deviation and to encourage the disabled person to function as near as possible to the social norm. Currently this relationship between disability and "normality" is undergoing a revolution; a revolution instigated primarily by disabled people themselves. In this respect, it is increasingly being recognised on a global scale that human difference should be embraced as a phenomena which is both natural and beneficial to human society. A society, therefore, which is truly concerned with human rights is believed to be one which defends the right of its minorities to be different and does not compel those minorities to adjust to an artificial "norm" constructed by a perceived majority. Given these beliefs, the limitations faced by disabled individuals are no longer linked to their disabilities as such, but to society’s inability to adjust to the difference posed by disability and to provide equality of opportunity to all citizens and provide equality of opportunity to all citizens. This new approach is based on the notion of right rather than charity and an accommodation for difference rather than a compulsory adjustment to an artificial norm. The new approach, therefore, advocates a full notion of equal citizenship and inclusion rather than segregation and exclusion; an approach reflected in 1993, when the United National General Assembly, including all EU members states, adopted a resolution entitled Standard Rules for the Equalisation of Opportunities for Persons with Disability. The main principles of disability policy emerging from the Standard Rules might be summarised as a general shift in approach from disability as a medical issue to one of disability as as human rights issue, the replacement of an ethos of compensation for perceived abnormalities by one of the removal by society of barriers to inclusion of all its members and a by new emphasis on the need to mainstream actions, that is, including a disability dimension in policy recommendations covering a wide spectrum of social and economic concerns. Although non-compulsory, the Standard rules offer a strong moral and political impetus to take specific action at all level of government.
  2. In 2004, Neil Harbisson became the first person to be officially recognised as a cyborg by a world government. Neil was born with a condition called Achromatopsia. Achromatopsia is a condition that only allows a person to see in black and white. According to fountain of knowledge that is Wikipedia, 1 in 33’000 people are born with the condition. In October 2003, Mr Harbisson was attending a lecture on cybernetics. Neil found the topic particularly interesting and at the end of the lecture, he walked up to presenter and explained his condition. From that moment on; both Neil and the presenter, Adam Montandon, began working on the “Eyeborg project”. The eyeborg works with a head-mounted camera that picks up colours in front of the person wearing it. The eyeborg then turns those colours into sound waves. Each colour is given a distinct sound frequency. Neil had to memorize what colours each sound frequency represented. In 2004, in Vienna, Harbisson and Montandon co-presented their Eyeborg project and won the Europrix Award in Content Tools and Interface Design. Cyborg Status In 2004, Harbisson went to renew his British passport. However, his photo was rejected on the grounds that he was wearing electronic equipment on his head. Neil wrote back, saying that his Eyeborg should be considered apart of his body as he had technically become a cyborg. Backed up by letters from his doctor, college and friends, Neil was eventually allowed to renew his passport using the pictures of himself wearing the Eyeborg. Thus, Neil Harbisson became the first officially recognised human cyborg.