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Social Marketing Plan, Steps 8 – 10  Team FEHM: Federico De Silva
Monitor and Evaluate ,[object Object]
Outcomes
Goals,[object Object]
Audience,[object Object]
Establishing a Solid Baseline for Evaluation
Audience for Evaluation
Process Evaluation ,[object Object]
Audience reached
Feedback,[object Object]
Data gathering
Analysis and Synthesis
Why Fund a Social Marketing Plan?
Who pays for the marketing campaign?
Comprehensive Marketing Budget
Budget Breakdown
Implementing the Plan
Pilot Program
Challenges Part I: People and Money
Challenges Part II: It’s Government Work

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