1. Content is King! Making the most of your supplier relationships to enhance marketing strategies.

6. The blog is the center of the content marketing strategy. Here you will tell your story, bringing your company and your brand to life and attracting ideal business partners and consumers.

8. TIP: Marketing is about publishing great content. Great content always has an objective. These objectives can be tweaked for your organization. Web site: Online “face” of the company, establish professional voice and team personality, house case studies, white papers to show how your brand lives in the world. eNewsletters: Establish regular lines of communication with key audience, offer quick bits of information to help audience. LinkedIn: Connect with professionals, build individual professional credentials via recommendations, meet professional contacts via intros, start group conversation Twitter: Opportunity to interact with broader audience, more “high profile” contacts. The HUB: Interact with Adventure Travel Community, industry thought leaders. Facebook ( company page ): Connectivity and sharing information, high Focus on interaction Batchbook: Track all communications and house master database. Flikr: Online storage of images. Slideshare: Sharing presentations, help establish as industry thought leader. Blog: Center of all online content marketing strategy. Identify one main objective and audience. Also identify your “voice” for all online communications. Goal; 1-3 posts per week (see detailed editorial calendar) You Tube/Vimeo: Enhance online “voice” and spice up content with video Facebook ( personal page ): Continue to develop individual online voice. Engagement: Establish strategy to follow and engage with other industry leaders, trade partners and consumers online, ignite conversation, including blog comments, social media comments. Scribd: Sharing white papers and more.

10. Your Trip Feed RSS=

12. Your article with a video/photo library attached.

13. Your Feeds: Google Reader to Magazine Format online ex: Feedly

14. See what your trips look like via a feed

16. #1: Select suppliers that share your brand’s philosophy. Incorporate your supplier’ s news and updates into your editorial calendar. Share last minute specials. Have them guest blog.

23. #2: Use supplier ’s video and images liberally. Content marketing is not limited to written words.

27. Ask for Videos to be unbranded: Create and share relevant videos in one playlist

31. Kathy Dragon’s Photos from the Trail

32. Assign a Blogger OR post from the office with on the trail updates. Tweet and share you posts!

33. Apps to Share Instagram, iloader

37. Widgets help share content Destination News Tweets from other sources Share social content and (trip/blog)feeds in one place

42. Thank You! Kathy Dragon [email_address] Sarah Fazendin [email_address] www.travelmarketingworldwide.com/blog