20 Techniques to Double Your Revenue in Six Months

1. DOUBLE YOUR REVENUE PREPARED FOR MAGENTO WEBINAR SERIES • PROPRIETARY PRESENTATION 1
20 Techniques to Double Your
Revenue in Six Months
October 16, 2013
WITH FEATURED GUEST

2. DOUBLE YOUR REVENUE PREPARED FOR MAGENTO WEBINAR SERIES • PROPRIETARY PRESENTATION 2
We help great brands sell more online.
Nice to meet you.
INTRODUCTION
Hi. We’re Corra.

3. 3
INTRODUCTION
Who We’ve Worked With
DOUBLE YOUR REVENUE PREPARED FOR MAGENTO WEBINAR SERIES • PROPRIETARY PRESENTATION

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We help your shoppers find what they want.
When they want it.
Wherever they are looking.
Nice to meet you too.
INTRODUCTION
Hi. We’re MyBuys.

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Specific. Actionable. Measurable.
If it’s not measurable, it’s not a goal. It’s a wish.
INTRODUCTION
Double Your Revenue

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Traffic
Conversion
Average Order Value
Repurchase
INTRODUCTION
Double Your Revenue

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Traffic

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Benchmark – A reference point used to
evaluate performance
TRAFFIC
Technique 1: Benchmark

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TRAFFIC
Technique 1: Benchmark
Channel Visits Orders Conversion AOV Revenue
Adwords (search) 10,000
11%
250
4.4%
2.5% $100 $25,0000
Adwords (content) 5,000
6%
100
1.8%
2.0% $100 $10,0000
Natural search 10,000
11%
250
4.4%
2.5% $100 $25,0000
Affiliates 20,000
22%
250
4.4%
1.3% $100 $25,0000
Social Media 15,000
17%
100
1.8%
0.7% $100 $10,0000
Direct Traffic 10,000
11%
2,500
44%
25.0% $100 $250,0000
Email 15,000
17%
2,100
37%
14.0% $100 $210,0000
Shopping Engine 5,000
6%
100
1.8%
2.0% $100 $10,0000
Overall 90,000 5,650 6.3% $100 $565,000
Source: www.smartinsights.com

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TRAFFIC
Technique 2: SEO Audit

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TRAFFIC
Technique 2: SEO Audit

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TRAFFIC
Technique 3: Integrate Checkout w/ Email

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Shopper Alerts
• Provides 2.5x increases in CTR
• Adds 8% to total site revenue
Email Recommendations:
• Promotional, transactional, and
newsletter emails
TRAFFIC
Technique 4: Personalized Email
Offerings

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TRAFFIC
Technique 5: Personalized Display Advertising

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TRAFFIC
Technique 6: Modal Popups

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TRAFFIC
Technique 6: Modal Popups
Pop-Up extension by AheadWorks

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TRAFFIC
Technique 6: Modal Popups
Checkout Acquisition Modal Acquisition
14,000
New Email
Addresses
Can you spot where SmileyCookie launched its popup?

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Conversion

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CONVERSION
Technique 7: Create Urgency
Flash Sale!
• 29% off for Leap Day
• Four hours only
• Tremendous urgency
• Email demand gen.
188 orders.
714 products.

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CONVERSION
Technique 7: Create Urgency
Reveal Quantities
to Prompt
Conversion

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CONVERSION
Technique 8: A/B Testing
VisualWebsiteOptimizer

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CONVERSION
Technique 8: A/B Testing
And the winner is…
41%
Increase In
Conversion

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CONVERSION
Technique 9: Personalized Landing Page
35%
Increase In
Conversion

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CONVERSION
Technique 10: Optimize for Mobile
“Skinny Ties Gets a 211% Bump in Mobile Sales With Its Responsive Design Site”
Internet Retailer May 2013
+77% on Desktop +211% on Mobile

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CONVERSION
Technique 11: Optimize for Performance
1 second = 10% sales increase
Amazon.com

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Average Order Value

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AVERAGE ORDER VALUE
Technique 12: Merchandizing
Home Page
2.8% uplift
Category
Pages
5% uplift
Product
Pages
4.1% uplift

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AVERAGE ORDER VALUE
Technique 12: Merchandizing
AOV Increase of $175
Per Transaction with
Suggestive Selling

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AVERAGE ORDER VALUE
Technique 12: Merchandizing
11%
Increase in
Conversion
55%
Increase in
AOV
18.5%
Increase in
CTR

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AVERAGE ORDER VALUE
Technique 13: Impulse at Checkout
Impulse Purchases
Available at Checkout
Increase AOV

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AVERAGE ORDER VALUE
Technique 14: Promotions
• % OFF
• BOGO
• Flash Sales
• Free Shipping

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Repurchase

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REPURCHASE
Technique 15: Recycle Creative
“A Valentine’s Sale!”
Clicks – 3520 Conversions – 35
“Last day to receive in time for Valentine’s Day!”
Clicks – 610 Conversions – 13

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REPURCHASE
Technique 16: Personalized Content
42
35%
Increase in
Conversion 60%
Increase in
Items
Purchased

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REPURCHASE
Technique 17: Social Email
10%
Increase in
CTR 50%
Increase in
conversion

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REPURCHASE
Technique 18: Request Review Emails
17%
Conversion
Rate
700%
Increase in
Product
Reviews

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REPURCHASE
Technique 19: Abandonment Email
Day 5
Day 1 – No log-in required
9% Increase in
Average
Revenue
68% Don’t Have Cart Abandonment Solutions

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REPURCHASE
Technique 19: Abandonment Email
16X More
Abandoners
Than Cart
90% Don’t Have Site
Abandonment Emails

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REPURCHASE
Technique 20: Low Hanging Fruit

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Thank
You
Michael Harvey, Chief Operations Officer, Corra
michael@corra.com
www.corra.com
Tammy Wood, Business Development Manager, MyBuys
twood@mybuys.com
www.mybuys.com