Corporate Profile 47Billion Information Technology
The Risk of Not Innovating is the Greatest Risk in the Digital Era
1. How does the inability to
digitally transform pose as the
greatest risk in the digital era
@fayaz_king African Business School
with Fayaz King
www.fayazking.co.zwFayaz King
2. 2
Agenda |
Digital Transformation…
0
The Digital Era
What is digital transformation?
Emerging Disruptive Technologies
Why Digitally Transform
Digital Transformation Benefits
Risks associated with not digitizing
...the journey to Future Proofing your business.
3. The Digital Era | Technological Transformation…1
... In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before…
1st
2nd
3rd
4th
Water And Steam
Power To Mechanized
Production
Hard-working, competitive, loyal,
confident1
1800s 1965-1980 1981-2000 2001-Current
Anti-authority, individualistic,
self-reliant
Confident, attention seeking, digital
thinkers, entitled
Realistic, creative,
hyper-connected
Electric Power To
Create Mass
Production
Electronics and
information technology to
automate production.
The Digital Age
Generation X
Generation Y
4. What is Digit..???|
Successful businesses constantly evolve
2
Digitization
The Process of making
information available and
accessible in a digital format
Digitalization
The Process of considering
how to best apply digitized
information to simplify
specific operations
Digital Transformation
The Process of devising new
business applications that
integrate all the digitised data
and digitalised applications
321
…At least 40% of all businesses will die in the next 10
years… if they don’t figure out how to change their entire
company to accommodate new technologies
…. in line with positive global trends.
5. Emerging Disruptive Technologies |The Drivers of Change
Mobile-first to
AI-first
Personalisation
& customisation
Personal Data
Value Platforms
Huge Growth in
the as-a service
model
Sustainability
becomes a major
feature in
innovation
Voice based virtual
assistants become
ubiquitous
Steps towards
Industry 4.0 and
the factory of the
future
Block chain
comes of age
Improved decision
making with
prescriptive
analytics
Research in Genetics
alteration CRISPR
Convergence due to
new business models
& Technology
Commercial
drones and UAVs
Increased cross
sector innovation
Growing interest
in digital twins
Spatial Computing
augments the real
world
Renewables and
Clean Energy near
tipping point
IoT
3D Printing
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
3
6. 6
‘Innovation = life’ when you court early adopters
In newly emerging markets—be they as high-tech as augmented reality or as low-tech as
fashion—the answer is obvious. Innovation is occurring all around you; those who do not
innovate enough will be left behind. The challenge here is to stay ahead of everyone else.
Allows you to ‘cross the chasm’
When you are entering the tornado (i.e., when demand takes off and the top leaders are
established), the speed of change requires innovation to shift from creation to speeding and
scaling execution. You need to be able to out-market, out-deliver and out-support the
competition. If not you will find yourself as Chimp (or worse).
Keeps leaders on top
When you are the leader, everyone is aiming to displace you. Innovation in marketing and
promotion will keep demand for your product fresh. Innovation in partnerships and
distribution will create barriers to block you competition. The challenge is ensuring your
teams know they have to keep innovating once they have reached the top.
It is the only way to disrupt the leader
The familiarity and market share of leaders gives them enormous advantages in terms of
cost of sales, speed of sale, distribution, etc. If you are smaller, you cannot disrupt a market
leader by being playing “me-too” (unless the leader makes a big mistake). You need to
“change the market” by meeting needs your customers did not realise they had or delivering
in ways established “leaders” cannot match.
It is the only way to ensure business sustainability
As a business you need the foster disruptive innovation to ensure your remain a leader in the
future. If you do not invent the future, someone else will—moving your market to a place
where they lead (and you do not). If you want to avoid this, you have two option (ones that
need not be mutually exclusive): 1) create incubation teams to innovate the future or 2)
acquire proven innovators (this can be expensive).
Why Digitally Transform |
Self Disrupting…
….to build agility & resilience creating a
competitive advantage
4
7. Digital Transformation Benefits |
Evolving to…
5
…. Position the business to deliver value
Source: Capgemini Consulting Digital Transformation
Customer Experience
Customer Understanding
1. Analytics based segmentation
2. Socially informed knowledge
Top Line growth
1. Digitally Enhanced Selling
2. Predictive Marketing
3. Streamlined Customer Processes
Customer Touch Points
1. Customer Service
2. Cross Channel coherence
3. Self Service
Operational Process
Process Digitization
1. Performance Improvement
2. New features
Work Enablement
1. Working anywhere anytime
2. Broader & faster
communication
3. Community knowledge sharing
Performance
Management1. Operational Transparency
2. Data-driven decision-making
Business Model
Digitally Modified Businesses
1. Product/service augmentation
2. Transitioning physical to digital
New Digital Business
1. Digital Products
2. Reshaping organisational boundaries
Digital Globalisation
1. Enterprise Integration
2. Redistribution decision authority
3. Shared digital services
Digital Capabilities• Unified data & Processes
• Analytics Capability
• Business & IT Integration
• Solution Delivery
8. Risks of not going digital|
The biggest risk is doing nothing at all
6
… without digital transformation, companies risk losing customer interest, market share, and
eventually revenue streams
Struggle to retain
(and hire)
valuable staff
Risk market
share
Stifle company
and revenue
growth
Inability to measure
what matters
(analytics)
Lose
relevance
Competitive
disadvantage
Miss out on
social selling
opportunities
Failure to meet
customers’
evolving needs
Fail to gain a
learning advantage
See costs
increase
321 4 5
876 9 10