Fantasy Football Is
Proven
to Increase TV
Viewership
For the upcoming
World Cup in Brazil
in 2014
By FanXT Ltd (UK) / Just Mobile Sdn Bhd

What Is Fantasy Football?
John’s fantasy
World Cup team
It’s like having your
own football team
playing on TV
In this example, Lionel
Messi (yellow circle)
from Argentina scores a
goal. Since John has
Messi in his fantasy
team, his team earns
fantasy points from
Messi
John playing fantasy World Cup and
watching live World Cup match

How To Play Fantasy Football For World Cup?
•
•
Lets say John joins this Fantasy Football
Lets say John joins this Fantasy Football
game based on FIFA World Cup and creates
game based on FIFA World Cup and creates
his fantasy football team called Mike First 11.
his fantasy football team called Mike First 11.
He selects players (see right image) playing
He selects players (see right image) playing
in the World Cup to play for this fantasy
in the World Cup to play for this fantasy
team
team
•
•
When a real-life player scores a goal in a
When a real-life player scores a goal in a
match, lets say Cristiano Ronaldo, his goal
match, lets say Cristiano Ronaldo, his goal
will be converted to fantasy points in John’s
will be converted to fantasy points in John’s
fantasy team, say 5 points for one goal. So
fantasy team, say 5 points for one goal. So
John earns 5 points from Ronaldo
John earns 5 points from Ronaldo
•
•
John will earn more points from all his
John will earn more points from all his
fantasy players in Mike First 11 team, and
fantasy players in Mike First 11 team, and
the accumulated points decides John’s
the accumulated points decides John’s
ranking in the fantasy football game
ranking in the fantasy football game

Case Study: Fantasy AFC Asian Cup 2011
•
•
Although only 16 countries qualified for
Although only 16 countries qualified for
Asian Cup finals, but users from 130
Asian Cup finals, but users from
countries played Fantasy Asian Cup. This
countries played Fantasy Asian Cup. This
shows fantasy football has a global
shows fantasy football has a global
appeal
appeal
•
•
90% of users are likely to join the next
90% of users
likely join the next
Fantasy Asian Cup in 3 years time
Fantasy Asian Cup in
•
•
70% of users feel playing Fantasy Asian
70% of users feel playing Fantasy Asian
Cup has increased their interest in Asian
Cup
their
in Asian
Cup significantly.
Cup

Case Study: Fantasy Asian Cup 2011 Increased
TV Viewership
FACTS & FIGURES
User survey from Fantasy Asian Cup 2011 reveals that more than
60% of fans feel playing fantasy football have increased their
interest in the tournament and increased their viewings of the
matches on TV

Testimonial: Fantasy AFC Asian Cup 2011
•
“It was a pleasure having to work
with Fantasy4All/FanXT during
the intense period of the (Asian
Cup) tournament. We were happy
to have experience their
determination and promptness in
making sure the success of the
project”
– Edwin Ng, Marketing Manager,
Asian Football Confederation
(AFC)

Case Study: Fantasy Football for AFF Suzuki Cup
2012
•
Although only 8 countries qualified
countries
for Suzuki Cup finals, users from 87
countries participated in this game.
•
We achieved as high as 2,623 new
as
2,623
users per day.
•
90% of users feel playing this game
this
has increased their interest in Suzuki
Cup significantly
•
Almost 60% of website visitors are
returning visitors, hence fantasy
football offers strong user
engagement (sticky)

Fantasy Sport Sites Are 3 TIMES More
Engaging Than Top Sites
Fantasy sport websites get
3 TIMES more pageviews per user
and 3 TIMES more stickiness
Websites
Pageviews Per User Time on Site (mm:ss)
Bounce %
FanDuel.com
18.2
25:12
12.90%
FanXT.com
15.3
21:14
15.60%
RTSports.com
13.4
09:12
16.90%
Yahoo.com
5.73
07:43
31.60%
Cnn.com
3.18
05:05
50.50%
Wikipedia.org
3.67
04:30
53.90%
Espn.com
5.65
07:45
32.00%
Data taken from Alexa.com – Feb 2014

Fantasy Sport Demographic – A
Marketer’s Dream
FACTS & FIGURES
comScore's analysis found
that an average of 4.7
million Americans per month
visited fantasy content . On
average, these users spent
93 minutes viewing 219
pages of fantasy sports
content in a given month.
 The average fantasy sports player is mainly male,

between the ages of 18 and 49 and boasts aboveages of 18 and
aboveaverage income and education levels--in other
words, a marketer's dream.
marketer's dream.
Reference:
Reference:
http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html
http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html

Fantasy Sport Demographic – A
Marketer’s Dream
FACTS & FIGURES
“Between October 2003 and May
2004, 7 million Americans visited on
average 200 fantasy sports Web
pages per person per month.
Standard sports visits turned 107
pages, entertainment 148 pages, and
news sites only 75 pages a month” –
From News.com
 Fantasy sports players are:
are:
 12 percent more likely to have children
more
to have
 More likely to earn $50,000 – $75,000 a year
earn
 84 percent more likely than the average U.S.
more
than the
adult to buy movie tickets online
 67 percent more likely to purchase credit cards
more
to purchase credit
online
 66 percent more likely to purchase insurance
more
to purchase
online
 60 percent more likely to purchase home
more
to purchase home
electronics online
 58 percent more likely to purchase event tickets
more
to purchase
online
Reference:
Reference:
http://atlantadailyworld.com/2013/12/11/fantasy-sports-scores-with-mobile-and-onlin
http://atlantadailyworld.com/2013/12/11/fantasy-sports-scores-with-mobile-and-onli

Case Study: NFL TV Ratings Hit a Record Thanks to
Fantasy Football
• The article (left) explains on how
• The article (left) explains on how
fantasy football (American) has
fantasy football (American) has
helped to increase TV ratings in
helped to increase TV ratings in
NFL
NFL
• We have done countless market
• We have done countless market
surveys and all have shown that
surveys and all have shown that
fantasy football increases fans’
fantasy football increases fans’
interest to follow NOT ONLY high
interest to follow NOT ONLY high
profile matches but unpopular
profile matches but unpopular
matches, just because their
matches, just because their
fantasy players are playing in those
fantasy players are playing in those
matches
matches
Ref: http://articles.latimes.com/2010/dec/19/entertainment/la-et-1219-nfl-fantasy-20101219

Case Study: From Fantasy to Reality - The Impact of
Fantasy Football
• The article (left) reports about a
• The article (left) reports about a
2011 study that evidently found a
2011 study that evidently found a
relationship between NFL players
relationship between NFL players
starting in a high percentage of
starting in a high percentage of
fantasy leagues for that particular
fantasy leagues for that particular
week and the TV rating for that
week and the TV rating for that
particular game
particular game
• This mean that fantasy football
• This mean that fantasy football
fans watch more football to see
fans watch more football to see
their fantasy players perform, even
their fantasy players perform, even
in less popular games
in less popular games
Ref: http://www.misixinc.com/misixblog/2011/11/17/from-fantasy-to-reality-the-impact-of-fantasy-football.html

Case Study: Title Sponsorship on Fantasy
Football
1. Phones 4u (
Phones
www.phones4u.co.uk)
was the title sponsor for
sponsor for
the official football game
game
for The Championship for
Championship for
2012/13 season
season
2. More than 120,000 users
participated in the game
in

Case Study: Betway Sponsors Fantasy Football of
Trinity’s Mirror for £600,000
• Online betting company, Betway is
betting company,
to sponsor Trinity’ Mirror’s fantasy
football competition in a 3-year deal
worth £600,000 (USD964,000)
• The sponsorship package will involve
sponsorship
involve
Mirror Fantasy Football being
branded with the Betway logo and
with the
marks the betting company’s first
company’s first
“significant” UK sponsorship
• Website:
https://fantasyfootball.mirror.co.uk/
Ref: http://www.mediaweek.co.uk/news/1145982/TrinityMirror-signs-Betway-new-fantasy-football-platform/

Case Study: 12 Sponsors for Fantasy NFL on Yahoo
Sports, ESPN & CBSSports.com
• List of sponsors for fantasy football at
• List of sponsors for fantasy football at
CBSSports, ESPN and Yahoo Sports
CBSSports, ESPN and Yahoo Sports
Ref: http://adage.com/article/media/lockout-marketers-rushback-fantasy-football/229550/
• It took less than 2 weeks for CBS and
• It took less
weeks for
and
Yahoo Sports to sell all their fantasy
Yahoo Sports to sell all their fantasy
football online ads
football online ads
• Sponsorship value range from high
• Sponsorship value range from high
six figures to USD3 million
six figures USD3 million
• Yahoo Sports has 15% increase in
• Yahoo Sports has 15% increase in
fantasy football registration
fantasy football registration

Case Study: Toyota Sponsors Fantasy Football at Yahoo
Sports for 5 Years Consecutively
• It's the Toyota’s fifth year as a Yahoo
It's the
year as Yahoo
fantasy football (American) sponsor.
• Toyota credits its five-year
sponsorship with driving significant
lift in brand metrics and traffic to its
mobile and websites.
• “Yahoo Fantasy Football is a diverse
audience that is incredibly
passionate and engaged. It's hard to
It's
find programs online that offer the
same level of built-in reach and
engagement,“ said Toyota Senior
Media Strategist Kim Kyaw.
Kim
Ref: http://www.clickz.com/clickz/news/2108273/toyota-betsyahoos-strength-fantasy-football

Sponsorship Recall Is Directly Proportionate To
Engagement
 The more fanatic/engaged are the sports fans, the better they can
The more fanatic/engaged are the sports fans, the better they can
recall your brand
recall your brand
 This means fantasy sport is an effective branding tool for fans to recall
This means fantasy sport
branding tool
to
your brand
your brand

High Engagement Offers High Intent To
Purchase
• The more fanatic/engaged the sports fans, the higher chance they will
The more fanatic/engaged the sports fans, the higher chance they will
purchase your product
purchase your product
• This shows fantasy sport is an effective sales tool for fans to purchase
This shows fantasy sport is an effective sales tool for fans to purchase
your product
your product

Fantasy World Cup Features on Website, Facebook,
iPhone & Android Platforms
• Platforms – website, Facebook, iPhone,
• Platforms – website, Facebook, iPhone,
Android
Android
• Fantasy team management
• Fantasy team management
• Prediction game
• Prediction game
• Create/invite/join private leagues
• Create/invite/join private leagues
• Friends ranking
• Friends ranking
• Friends invite
• Friends invite
• Players’ statistics – in table and graph
• Players’ statistics – in table and graph
• Live scores
• Live scores
• Schedule & results
• Schedule & results
• Virtual medals & trophies
• Virtual medals & trophies
• Football’s manager experience level and
• Football’s manager experience level and
rank’s insignia
rank’s insignia
• Social media integration
• Social media integration
• Newsletter engine
• Newsletter engine
• Most added/dropped players list
• Most added/dropped players list
• Dream team selection
• Dream team selection
• Facebook login option
• Facebook login option
• Multi language
• Multi language

Fantasy Football
For World Cup –
Web Version
Your
sponsors’
banners
DEMO
http://fantasywcdemo.fanxt.com
Login: rachel88lee@gmail.com
Password: jmsb1210
Players
graph
analysis
Prediction
game signup
Video player

Fantasy Football
For World Cup –
Web Version
Users photo and
badges and
achievements
Your
sponsors’
banners
Players list
DEMO
http://fantasywcdemo.fanxt.com
Login: rachel88lee@gmail.com
Password: jmsb1210
Your
sponsors’
virtual
billboard
Sponsors’
logos on
virtual
stadium

Fantasy Football For World Cup – Animated Virtual
Billboard NEW
Your
sponsors’ logo
& brand on
the virtual
billboards
USER SPENDS THE MOST TIME
VIEWING THE VIRTUAL STADIUM
IN FANTASY FOOTBALL
The virtual billboards offer ultra-high
visibility for your brand
See the animation in action:
www.fanxt.com/fantasyeplstage/main_pub.php

Fantasy Football
For World Cup –
Facebook Version
Users photo and
badges and
achievements
FB
comments
Video player

Fantasy Football
For World Cup –
Facebook Version
Your
sponsors’
logos on
virtual
stadium
Your
sponsors’
virtual
billboard

World Cup Minisite
DEMO
Latest news
with large
photo
Latest news
Latest
photos
Video player
http://worldcup.fantasy4all.com/
Your
sponsors’
banners
Upcoming
and last
matches
Your
sponsors’
logo

World Cup Minisite
Team history
Team
statistics
Players
photo
Your
sponsors’
banners
DEMO
http://worldcup.fantasy4all.com/
Your
sponsors’
banners

World Cup iPhone & Android Apps
DEMO
http://bit.ly/1dkodpL

Title Sponsorship - Sample
BRAND VISIBILITY ON APPLE
APP STORE AND GOOGLE PLAY
With title sponsorship, you could get
your brand on Apple App Store and
Google Play store

Email Newsletter
• You can send email newsletters
before, during, and after World
Cup
• You may place your ads or
sponsors’ ads in the newsletter
• You may also conduct market
surveys

No Legal Issue In Using Players’ Names
Source:
http://www.ccjer.
org/fantasysports-providerswin-the-right-touse-playersnames-andstatistics.html
Fantasy4All & FanXT
Tel: +603 9222 4989
Fax: +603 9222 4889
Email: info@Fantasy4all.com
Web: www.FanXT.com / www.Fantasy4All.com

No Legal Issue In Using Players’ Names
Source:
http://www.winst
on.com/index.cf
m?
contentid=34&ite
mid=2540
Fantasy4All & FanXT
Tel: +603 9222 4989
Fax: +603 9222 4889
Email: info@Fantasy4all.com
Web: www.FanXT.com / www.Fantasy4All.com

FAQs
1.
1.
When can we launch these World Cup digital applications?
When can we launch these World Cup digital applications?
You can launch as soon as possible, even now. Our team can setup the whole applications in
You can launch as soon as possible, even now. Our team can setup the whole applications in
2 weeks time
2 weeks time
2.
2.
Can we use our own URL?
Can we use our own URL?
Yes of course. You should use your own URL like http://fantasy.mycompany.com and the
Yes of course. You should use your own URL like http://fantasy.mycompany.com and the
users will only see your URL in the fantasy football game. Your IT department only need to
users will only see your URL in the fantasy football game. Your IT department only need to
point the URL to our server’s IP address that will be provided to you
point the URL to our server’s IP address that will be provided to you
3.
3.
Where do you get the match statistics to support the digital applications?
Where do you get the match statistics to support the digital applications?
We integrate the statistics from data providers such as GSM, OptaSports, PA Sport. The stats
We integrate the statistics from data providers such as GSM, OptaSports, PA Sport. The stats
are updated live and automatically
are updated live and automatically
4.
4.
How shall we put fantasy value to each of the players in the fantasy football?
How shall we put fantasy value to each of the players in the fantasy football?
We obtain the value or virtual price for each players by referring to website like
We obtain the value or virtual price for each players by referring to website like
www.transfermarkt.com. For players that we couldn’t find in transfermarkt.com, we deduce
www.transfermarkt.com. For players that we couldn’t find in transfermarkt.com, we deduce
a fair value for that player by referring to the highest and lowest price for all players
a fair value for that player by referring to the highest and lowest price for all players
5.
5.
Can we use your Apple and Google Play app stores account to upload our World Cup apps?
Can we use your Apple and Google Play app stores account to upload our World Cup apps?
Yes, you can. We can provide this free of charge
Yes, you can. We can provide this free of charge
6.
6.
Can you provide customer support?
Can you provide customer support?
Yes, we can provide customer support service via email in English only. This is free of charge
Yes, we can provide customer support service via email in English only. This is free of charge

FAQs
1.
1.
Could we display banner advertisements on the digital media applications?
Could we display banner advertisements on the digital media applications?
Yes. We shall provide you access to our banner advertising server so that you can
Yes. We shall provide you access to our banner advertising server so that you can
login and upload or change the online or mobile banners as soon as you want. Our
login and upload or change the online or mobile banners as soon as you want. Our
ad server is running on OpenX, (www.openx.com), the most popular ad server in
ad server is running on OpenX, (www.openx.com), the most popular ad server in
the world. You could also generate reports like,
the world. You could also generate reports like,
•
Number of impressions
•
Number of impressions
•
Number of clicks
•
Number of clicks
•
Click-thru rates
•
Click-thru rates
•
Start-end of each campaign
•
Start-end of each campaign
2.
2.
What banner formats and sizes are supported?
What banner formats and sizes are supported?
Banner formats are JPG, PNG, Flash, HTML. The recommended banner sizes are,
Banner formats are JPG, PNG, Flash, HTML. The recommended banner sizes are,
•
Leaderboard – 728x90 and 468x60
•
Leaderboard – 728x90 and 468x60
•
Rectangle – 300x250
•
Rectangle – 300x250
•
Skyscraper -- 120 x 600
•
Skyscraper 120 x 600
•
Mobile ad (iPhone, Android) -- 300 x 50
•
Mobile ad (iPhone, Android) 300 x 50
3.
3.
Can you provide customer support?
Can you provide customer support?
Yes, we can provide customer support service via email in English only. This is free
Yes, we can provide customer support service via email in English only. This is free
of charge
of charge

Our Deliverables
LET US DO THE HARD
WORK
We are known for our
excellent service level to
our clients. We strive so
that you thrive
1. We shall graphically design all the digital
applications to look and feel like your
brand, colour, theme
2. We shall develop, design, setup, manage,
host and translate all applications
3. We can are able to deliver all works in 2
weeks time. Language translation (other
than English) will take additional 1 week

Who Is FanXT?
• FanXT is an international award-winning digital
award-winning
sports media company that develops the Internet
and mobile rights of sport leagues around the
world via the provisioning of official websites,
official mobile apps, Facebook apps, fantasy sport
games, smart TV apps and beyond
• Has a combination of 7 years experience in
developing & managing digital media on web,
Facebook, iPhone, Android & smart TV

Corporate Advisor
• Jeff Hoffman, Co-Founder &
Ex-CEO of Priceline.com,
USD30 billion company
(owner of Booking.com)
Jeff Hoffman
Advisor of FanXT

We Are An Official Fantasy Sport & Digital Media
Provider
• We are the Official Fantasy Football Provider for
• We are the Official Fantasy Football Provider for
Veikkausliiga, Finland's Top Division Football League
Veikkausliiga, Finland's
Football
• We are the Official Fantasy Football Provider for Hong
• We are the Official Fantasy Football Provider for
Kong First Division Football League
Kong First Division Football League
• Official Fantasy Football Provider for India I-League, Top
• Official Fantasy Football Provider for India I-League, Top
Division Football
Division Football
• Official Digital Media Provider for Taiwan Intercity Football
• Official Digital Media Provider for Taiwan Intercity Football
League
League
• Official Fantasy Football & Digital Media Provider for
• Official Fantasy Football & Digital Media Provider for
Philippines United Football League
Philippines United Football League

Testimonials
• From preparation to launch, it has been a great experience
From preparation to launch, it has been a great experience
working with the FanXT team. Hong Kong Football
working with the FanXT team. Hong Kong Football
Association (HKFA) is delighted with the partnership - Pearl
Association (HKFA) is delighted with
partnership - Pearl
Renée Chow, Head of Marketing & Communications,
Renée Chow,
of Marketing & Communications,
Hong Kong Football Association
Hong Kong Football Association
• The UFL is the first Philippine sporting event to have a
The UFL is the first Philippine
a
fantasy application and we are thankful to FanXT for
fantasy
thankful to FanXT for
making this dream a reality. Working with them has been
making this dream reality. Working with them has been
very smooth and efficient as we both share the same
very smooth and efficient as we both share the same
vision of deepening the sporting culture of the fans – Coco
vision of deepening the sporting culture of the fans – Coco
Torre, Marketing Manager, United Football League
Torre, Marketing Manager, United Football League

Clients We Worked With & Distribution
Partners
Countries
U.K
GLOBAL
RECOGNITION
We have worked with
world-class partners
and clients across the
world
Australia
Finland
South Korea
Singapore
Malaysia
Vietnam
India
Clients & Partners

Contact Us
WE’RE READY TO
HELP YOU ACHIEVE
YOUR GOALS
THROUGH FANTASY
SPORTS
Call us now and let us
show you how our
sports solutions can
achieve your marketing
and business goals
FanXT Ltd (UK)
Tel: +44 (20) 7692 8301
Email: info@fanxt.com
Just Mobile Sdn Bhd (Malaysia)
Tel: +603 9222 4989
Email: info@justmobileinc.com