A lifestyle brand has been proposed a face-lift and a new light, as desired. We share this with all of our well-wishers. Looking forward to feedback from all of you.

1. will tell, a healthy story
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2. Who are we talking to?

4. How ‘they’ think?
Youth insights from analysis of MTV, Channel V, Brand Equity, JWT Trend report & DDB

5. Coming to men,

6. Youth is a mindset

7. SEC is passé

8. The branded the beautiful

9. Being healthy is in

10. Retrosexual is in vogue

11. Age is just a number

12. Co-parenting is cool

15. Men are more aware than ever
of trends in clothing and
accessories

16. Coming to women,

17. Women are striking
a balance between
office & home

18. They try to
eat right & stay fit

19. Smoking / Drinking
is occasional

20. They like to be
healed without
medicine mostly

21. They choose equal
partner in marriage

22. They like to stay youthful

23. They love multitasking

24. Inferences

25. The idea of ‘Body’ is subjective
& changes according to their
aspiration

26. Looking good is so yesterday
Feeling good is trending

27. But Lifestyle diseases
are affecting both
Low back pain
Arthritis
Diabetes
Obesity
Depression
Osteoporosis

28. This body needs to keep up
with their aspiration, which is
why it needs to be kept well
oiled & flight ready

29. A wellness portal has to
understand this
It should be a one stop destination that they can trust to keep them healthy without the hassle and
compliment their aspirations and lifestyle.

30. Keeping this in mind, we offer

31. Brand Positioning:
Health and Care, Home Delivered

33. Campaign thought:
Wish you well

35. Campaign thought:
Healthy. Never out of style