1.
A swell in both at-home shopping and social
media usage has created the perfect storm
for social commerce to flourish.

2.
Your Presenters.
Veena Ramakrishnan
Content Marketing Specialist
Falcon.io
Liat Karpel Gurwicz
Head of eCommerce Marketing
Wix
@LiatKarpel
@Wix
@veena-ramakrishnan
@FalconIO
@Falcon.io
#FalconEd
#growwithsocial
Your Presenters.
Veena Ramakrishnan
Content Marketing Specialist
Falcon.io
Liat Karpel Gurwicz
Head of eCommerce Marketing
Wix
@LiatKarpel
@Wix
@veena-ramakrishnan
@FalconIO
@Falcon.io
#FalconEd
#growwithsocial

3.
Our Agenda.
• What is social commerce and how does it work?
• State of social commerce in 2021
• Why should brands invest in this trend in 2021 and beyond?
• Platforms and features that facilitate social commerce.
• The Wix e-commerce solutions
• Building a social commerce strategy for 2021
• Q&A
@Falcon.io
#FalconEd
#growwithsocial
Our Agenda.
What is social commerce and how does it work?
State of social commerce in 2021
Why should brands invest in this trend in 2021 and
beyond?
Platforms and features that facilitate social commerce.
The Wix e-commerce solutions
Building a social commerce strategy for 2021
Q&A
@Falcon.io
#FalconEd
#growwithsocial

4.
What is social commerce and
how does it work ?
Definition: Social commerce is
the process of selling products
directly on social media by
utilizing social commerce
features supported by apps like
Facebook, Instagram, Snapchat,
and TikTok.

5.
But…here’s what it’s not!
E-commerce
Social selling

6.
State of social commerce in 2021.

7.
54% 71%
Source: GlobalWebIndex

8.
Why social
commerce?

9.
Why your brand should do something
about social commerce:
o Uhm… coz of all the monies, duh!
o Makes shopping a social experience
o Easy to follow through thus, removing
friction
o Allows consumer participation
o It’s where all the Genzials are present
o Perfect for hyper-personalization
Virtual Summit

10.
Where can you do
social commerce?
q Facebook
q Instagram
q Snapchat
q TikTok
Virtual Summit

11.
• Facebook Shop
• Instagram Shop
• Snapchat AR filters
• TikTok x Shopify

12.
Cast your vote on-screen.
Q: In your opinion, what is the best platform to begin your
social commerce journey?

13.
About Wix

14.
What We’ll Talk
About Today
The Wix eCommerce Solution & Omnichannel Sales
Building a Social Commerce Strategy for 2021

15.
February 2021
Wix eCommerce &
Omnichannel Sales

16.
February 2021
The Wix eCommerce Solution Enables You to
Launch, Manage and Scale Your
eCommerce Business Successfully

17.
Omni-Channel Sales
● Sell wherever your shoppers are
● Expand beyond your online store and
sell on all the channels your customers
shop everyday
○ In person
○ On the web
○ On social networks like Facebook
and Instagram
○ In online marketplaces like Amazon
and eBay

18.
Streamline management and run your business efficiently
from one powerful eCommerce platform:
● Manage your product catalog, inventory and all
sales from a single dashboard
● Connect and manage payments with 50+ payment
providers, including Wix Payments
● Integrate all your sales channels, like Facebook and
Instagram
○ Tag your product in every upload and
followers can click the image to shop it
● Review analytics and track customer and sales data
across all channels
● Manage shipping & fulfillment
Wix eCommerce Platform

19.
February 2021
Building a Social
Commerce Strategy
for XXXXX

20.
1What are their problems or pain points?
What are they looking for?
What are their hobbies and interests?
Which groups or subcultures do they belong to?
What values are important to them?
Where and how do they engage with content online?
Know Your Shoppers

21.
February 2021
#2 Define Your Goals
● Attract potential customers who are actively searching
● Re-engage your past customers
● Reach out to totally new prospects
● Increase traffic quantity and/or quality
2Attract potential customers who are actively searching.
Re-engage your past customers.
Reach out to totally new prospects.
Increase traffic quantity and/or quality.
Define Your Goals

22.
February 2021
3Choose Relevant
Channels
Search Engines: Target people actively looking for a product.
Online Marketplaces: Target actively searching & browsing shoppers.
Social Networks: Reach potential shoppers who aren’t necessarily
actively looking for a product.
Retargeting: Target shoppers who visited your website through
channels like Google and Facebook with a unique tracking pixel.

23.
Why Choose
Social Networks?
Billions of people use social networks every day
• Captive, engaged audience
Millions of businesses sell on those platforms
• Low cost per acquisition
• Target specific audiences
Challenges
• Competition & bigger businesses
• Knowledge & expertise in online marketing

24.
When to
Implement a
Social Strategy
Reach out to totally new prospects
Drive more and better traffic
Re-engage your past customers
Track results and optimize
Really scale:
• No other platforms offer this magnitude of audience
• Automations

25.
BFCM Traffic Source Actually purchased
Direct 3.1%
Organic 2.4%
Facebook 2.0%
Instagram 2.1%
Referral 4.0%
Paid search 1.2%
Social 1.3%
Email marketing 7.8%

26.
FB & IG Ads by Wix
• Easily create, run and track paid ad campaigns on
Facebook & Instagram
• The Wix advantage:
• Smart ads that convert
• We handle all the technical side
• Automated audience targeting and A/B testing

27.
Hundreds of Wix stores running FB Ad campaigns by Wix
earn over 1,000% Return on Ad Spend

28.
February 2021
Your customers are your greatest asset.
You invest in acquiring every new customer, but the real reward is not just
closing the sale.
It’s the potential to continue earning from that customer for a lifetime.
Your customers are your
greatest asset. You invest in
acquiring every new customer,
but the real reward is not just
closing the sale. It’s the
potential to continue earning
from that customer for a
lifetime.

29.
Customer Retention
• Get customers to commit to your brand
• Turn customers into repeat shoppers
• Don’t lose customers to competitors
• Loyal Customers:
• Account for 41% of store revenue
• Are 9X more likely to convert
• Spend 5X more than the average
customer
• Are 2X more likely to recommend your
brand
* Data from Wix Partner App Smile.io

30.
E-Mail Marketing
• Automations – cart abandonment
• Newsletters
• Sales and special offers

31.
Blog & Content
Marketing
• On-site content, like blogs, forums, guides,
and infographics
• Informational, educational videos
• Lead magnets, like eBooks and checklists
• Webinars

32.
Rewards Programs
• Motivate shoppers to engage with
your brand
• Incentivize shoppers to share your
content or bring you referrals
• Nurture customer relationships—
beyond the holidays

33.
Cast your vote on-screen.
Q: Do you think social commerce will be the new e-commerce?

34.
Virtual Summit
Andrius Knispelis
Senior Product Manager for Customer Onboarding
Falcon.io
11:00 The Expanding World of AR
Madeleine Hall
Head of Digital Marketing
Little, Brown Book Group
Coming up

35.
Book a Falcon
demo now - May 31
and get 2 months
free if you go with
us.
@Falcon.io
#FalconEd
#growwithsocial

36.
@falconIO
falcon.io welcome@falcon.io