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Falcon.io | 2021 Trends Virtual Summit - Data Privacy

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Falcon.io | 2021 Trends Virtual Summit - Data Privacy

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Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.

Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.

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Falcon.io | 2021 Trends Virtual Summit - Data Privacy

  1. 1. Two years after Cambridge Analytica, personal data is still at the forefront of the conversation.
  2. 2. Your Presenters. Amalie Paludan Tech Lawyer Kromann Reumert Mette Louise Schmidt Service Designer, UX Research Falcon.io @mette-louise-schmidt @FalconIO @amalie-paludan @kromann-reumert @Falcon.io #FalconEd #growwithsocial
  3. 3. Why are you here?
  4. 4. Why talk about Data Privacy?
  5. 5. 27% 25% 14% 11% 11% 6% 4% 1% IT Teams CEO/C-Suite Heads of business Marketing Security/privacuy Team Heads of product Risk Team No one Who in the organisation is most interested in building customer trust? Source: PwC, 2020
  6. 6. Table of Contents. 1. The Backdrop of this Trend 2. Lessons from CA 3. Navigating the Jungle 5. Common Pitfalls 6. Best in Class 7. Low-hanging Fruits 9. What’s next? 10. Questions Our Agenda. The Backdrop of this Trend Lessons from CA Navigating the Jungle @Falcon.io #FalconEd #growwithsocial Common Pitfalls Best in Class Low-hanging Fruit What’s next? Q&A
  7. 7. An increase in awareness Customers starting to understand the value of their data Snowden Cambridge Analytica GDPR Popular Culture Data Privacy a Competitive Factor
  8. 8. Cambridge Analytica
  9. 9. End of cookies as we know them
  10. 10. From personalised To aggregate
  11. 11. What customers are saying…
  12. 12. Privacy Actives Privacy Actives Non-privacy actives 62% DATA PRIVACY = CUSTOMER EXPERIENCE = MARKETING 32% Share of groups that was comfortable with the trade-off of sharing information in exchange for personal or public benefit. Source: Cisco, 2019
  13. 13. Empowered customers are more willing to share information (…) Customers of firms that offer high transparency and control reported feeling less violated from big data practices, attested to being more trusting, provided more-accurate data to the firm, and were more likely to generate positive word of mouth. Harvard Business Review (2018)
  14. 14. Navigating The Data Privacy Jungle. Navigating The Data Privacy Jungle.
  15. 15. What is it really?
  16. 16. Data protection?
  17. 17. Common Pitfalls COMMON PITFALLS
  18. 18. Common Pitfalls • Failure to take action at all • Confusion of cookie opt-in, marketing permission, and personal data consent • The legal basis of last resort – relying on consent when other options are available • Unaware of role in data protection - data controller or data processor? • Policies in place – but not complied with in practice
  19. 19. Low-Hanging Fruit LOW-HANGING FRUIT
  20. 20. Low-Hanging Fruit Encryption and other Safety Measures Data Mapping Getting a clear picture of data, suppliers, and IT infrastructure Cookies as a Business Card Bragging - flaunting your privacy focus for all the world to see
  21. 21. Data Mapping • What categories of personal data are being collected and processed? • Which registered persons do the data concern? • What purpose does the processing serve? • What systems are used for processing data? • Where is the data stored? • What is the source of the data?
  22. 22. Data Day! • Mapping of data and identification of its purposes and value for the company • Do a data-day • Marketing • Customer Relations • Procurement • IT • Talk about it - Living Document
  23. 23. Encryptions and Other Safety Measures
  24. 24. Cookies as a business card How easy are you making it for your visitors and future customers to opt out?
  25. 25. Brag about it
  26. 26. Best in Class BEST IN CLASS
  27. 27. LEGO
  28. 28. PRAICE
  29. 29. What's next? WHAT IS NEXT?
  30. 30. What’s next? Moving from third party to first party The aftermath of the Max Schrems cases Data Sovereignty - Confronting the issue of data as a means of payment Data Ethics
  31. 31. Thank you! Questions? Book a Falcon demo now - May 31 and get 2 months free if you go with us. @Falcon.io #FalconEd #growwithsocial
  32. 32. Sources • Images: Unsplash • Gifs: • Websites: • Reports Virtual Summit Emmanuel Lucq Growth Strategist Falcon.io 1:00 Niche Social Media Platforms Like TikTok Billy Boulia Senior Vice President, Digital rbb Communications Coming up
  33. 33. Sources • Images: Unsplash • Gifs: • Websites: • Reports @falconIO falcon.io welcome@falcon.io

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