2020 Digital Marketing Trends Roadshow | Melbourne

Falcon.io
Falcon.ioFalcon.io
#FalconEd #2020digitaltrends @Falcon.io
Physical to Virtual
Our panelists
Covid-19 marketing impact
2020 digital marketing trends
3 trend focus
Q&A
Today’s Agenda.
(Housekeeping)
Rules Help Control the Fun!
- Monica Geller
Audio
Everyone is muted for best audio
quality.
Recording
Available on-demand and sent to
you in tomorrow’s FUP e-mail.
Questions
Q&A in real time and live at the
end of the virtual meetup.
Chat
Communicate with others for the
duration of the virtual meetup.
Social
Find us on all socials @FalconIO
and use #FalconEd and
#2020digitaltrends to participate.
#FalconEd #2020digitaltrends
Alexander Legaree
Digital Strategy Manager
Coca-Cola Amatil
Eliza Tickle
Social Strategist
ABC
Haley Tamblyn
Social & Digital Media Consultant
Hughes PR
VIRTUAL MEETUP
2020 Digital Marketing Trends
#FalconEd #2020digitaltrends
Dino Kuckovic
Director of Community
Falcon.io
@alegareecomms @elizatickle @haleytamblyn @dinokuckovic
Marketing, in times of
Covid-19.
2020 Digital
Marketing Trends
From private messaging apps to interactive marketing and
much more, these are the digital marketing trends you need
to know in 2020.
Private Messaging
When your customers need
support, they’d rather message you.
Interactive Marketing
With content, participants are more
engaged than spectators.
Online Reputation Management
Your customers are talking about you
and your competitors…are you listening?
Authenticity & Diversity
Glossy perfection is falling out
of style. It’s time to get real.
Social SEO
Search optimization now extends
beyond Google. Enter SMO.
Personalized Marketing
It’s been a hot topic for years, but
companies are still struggling to catch up.
Social eCommerce
Social media apps are becoming
full-fledged commerce hubs.
Data Privacy
Do new regulations present
roadblocks or opportunities?
Voice Search
“Hey Alexa, what’s the best sushi
restaurant near me?”
Continued Dominance
of the “Big 5” Networks
When your customers need
support, they’d rather message you.
Augmented Reality
The (augmented) future looks bright.
Ephemeral Marketing
Short-lived stories are a path to
increased engagement.
Social Media Advertising
Paid social is now the third-largest
advertising channel worldwide.
Real-Time Marketing
Consumers crave live content, so marketing
is now happening in the moment.
Life After Likes
‘Likes’ and ‘Loves’ may be
disappearing. But does it really matter?
Cast your vote on-screen.
Which one of
these 15 trends do
you think will
dominate 2020? 
Trend Focus
We’ll be zooming in on the following trends:
1. Authenticity & Diversity
2. Private Messaging
3. Online Reputation Management
4. Interactive Marketing & Augmented Reality
Authenticity & Diversity
Glossy perfection is falling out
of style. It’s time to get real.
Private Messaging
When your customers need
support, they’d rather message you.
Online Reputation Management
Your customers are talking about you
and your competitors…are you listening?
Interactive Marketing
With content, participants are more
engaged than spectators.
Augmented Reality
The (augmented) future looks bright.
2020 Digital Marketing Trends Roadshow | Melbourne
falcon.io/events
COMMUNITY STARTS HERE
Next Roadshow Stops.
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2020 Digital Marketing Trends Roadshow | Melbourne