1. Name: Dr. Faiz Mohammed Aldalbhi
Address: 13 Alkhabora atreet, Alghadeer quarter, Riyadh, KSA
Mobile: +966 (505) 475 428
Email: faiiz2626@hotmail.com
Place and date of birth: Riyadh, KSA, 25 June 1978
Nationality: Saudi
Marital status: married
Languages: Fluent writing, reading and speaking Arabic and English
GENERAL STATEMENT:
I am interested in the use of communication media to educate audiences (road users) about road
safety and in changing their risky behaviour.
Career focus (areas of interest)
To plan, propose and design social marketing campaigns and strategies for public relations
departments in all government and private sector organizations including media organizations.
PROFILE:
Over sixteen years experience in road safety field in different positions including social marketing and
Public Relations departments. I have been a police officer in the Special Forces for Road Security
since June 1998. I have moved between different sections/positions in my career such as field work,
supervision of patrol works, management, public relations department and spokesman for Special
Forces for Road Security in Saudi Arabia. I have experience in planning for and designing social
marketing campaigns, and media and public relations strategies for the organisation.
I am experienced in selecting target audiences for social marketing campaigns, designing campaign
advertisements, selecting the right appeal in the campaign advertisement, utilising the right mediums
to reach target audiences successfully and effectively, and in the evaluation of social marketing
campaigns.
This experience is supported by academic knowledge in these fields obtained from my previous
studies at the Masters and PhD level, and from teaching such subjects (advertising, social marketing,

2. communication skills and public relations) at various institutes and colleges in Ministry of Interior. I
have used my own personal experience, management skills and knowledge to improve departmental
effectiveness and increase staff productivity by introducing innovative ideas for encouraging
personnel in all departments where I was the responsible officer. My experience has been valuable in
improving organizational reputation and productivity, and in meeting or exceeding customer
(audience) and high level mangers’ satisfaction by managing and implementing large social marketing
and public relations plans.
EDUCATIONAL QUALIFICATIONS:
PhD in Social Marketing, Media and Communication, University of Wollongong, Australia 23
June 2014 (25/8/1435 H)
Master in Professional Communication, University of Western Sydney, Australia 19 April 2010
(6/5/1431 H)
Bachelor in Police Science, King Fahad Security College, Riyadh, Saudi Arabia, 25 June 1998
(1/3/1419 H)
KEY ACHIEVEMENTS:
 Accredited examiner/ consultant for some educational organizations in KSA such as
General Department for Researches Grants at King Abdul-Aziz City for Science and
Technology.
 I develop close professional relations with colleagues and staff which encourages a
strong work ethic and a shared interest in achieving the required results quickly.
 I use local management theories which may have an impact on local workers.
 I have presented a new perspective about how government organisations should
introduce themselves to their various audiences and create a positive reputation for the
organization.
 I have developed a strategy to encourage workers to increase their productivity. This
strategy includes designing awareness campaigns to encourage personnel achieve short
term and longer term goals.

3.  I have designed awareness campaigns for employees reflecting on areas for
improvement in work practices, drawing attention to consequences on their career future
which has had a positive impact on their work and productivity.
 As a graduation project in my Master degree I have designed a road safety campaign for
the Traffic Department in Saudi Arabia to modify risky driving behaviour of road users.
 I have designed and implemented various road safety campaigns to educate road users
about safe driving and modify their risky behaviour.
CERTIFICATES OF APPRECIATION:
Certificate of appreciation for unique efforts by manager of Arafaa Traffic Department in Hajj
2000 (1420 H)
Certificate of appreciation for unique efforts by assistant manager of Traffic Department in Hajj
2001 (1421 H)
Certificate of appreciation for achievement and effective contribution by assistant manager of
Traffic Department in Hajj 2003 (1423 H)
Certificate of appreciation for high productivity by manager of Special Forces for Road Security in
Riyadh 2003 (1423 H)
EMPLOYMENT EXPERIENCE:
Manager of Public Relations Department in Headquarter of Special Forces for Road Security and
Spokesman for Special Forces for Road Security from 18 June 2014 (20/8/1435 H) until now
Key duties and responsibilities:
 Proposing and implementing the public relations strategy for the organisation.
 Supervising the website of Special Forces for Road Security on Public Security
Directorate portal.
 Following-up reports about Special Forces for Road Security in KSA across various
media platforms and responding to them.

4.  Designing and implementing social marketing campaigns to modify risky behaviour of
road users
 Designing and implementing social marketing campaigns to modify incorrect practices of
employees and to increase their productivity.
 I was cooperatively responsible for all details of these campaigns including choosing the
topic of campaign, selecting target audience/s, designing campaign advertisements,
selecting appeal in advertisements, selecting utilized media and evaluating the
campaign.
 Spokesperson for relations with the media about Special Forces for Road Security work
and important cases that were attended by Special Forces for Road Security's patrols in
KSA.
Manager of Public Relations Division in Headquarter of Special Forces for Road Security in
Riyadh region - 19 December 2012 to 17 June 2014 (6/2/1434 H to 19/8/1435 H)
Key duties and responsibilities:
 Proposing and implementing the public relations strategy for the organisation.
 Following-up reports about Special Forces for Road Security in Riyadh region in the daily
news across various media platforms and responding to them.
 Designing and implementing social marketing campaigns to modify risky behaviour of
road users
 Designing and implementing social marketing campaigns to modify incorrect practices
employees and to increase their productivity.
 I was cooperatively responsible for all details of these campaigns including choosing the
topic of campaign, selecting target audience/s, designing campaign advertisements,
selecting appeal in advertisements, selecting utilized media and evaluating the
campaign.
Manager of Information Technology Department in Headquarter of Special Forces for Road
Security in Riyadh region - 25 January 2012 to 18 December 2012 (12/3/1433 H to 5/2/1434 H)
Key duties and responsibilities:
 Proposing the work policy for the department and providing suggestions for improving the
work.

5.  Supervising all IT work in the department and servicing all departments in their needs for
IT equipment and consultations.
 Suggesting the training programs for employees and the required software for the
department.
 Supervising the whole work of entering traffic fines in a computer-based system in the
Riyadh region.
Supervisor of control room in operation department in Headquarter of Special Forces for Road
Security in Riyadh region - 13 Apr 2007 to 24 January 2012 (16/3/1428 H to 11/3/1433 H)
Key duties and responsibilities:
 Supervising and controlling all patrol and check point's works on Riyadh region roads.
Manager of Salboukh Highway Patrol station - 14 Aug 2004 to 12 Apr 2007 (28/6/1425 H to
15/3/1428H)
Key duties and responsibilities:
 Managing and supervising all administrative and field works in Salboukh Highway Patrol
station on one of the busiest arterial roads in KSA (Alqaseem highway road).
 Proposing the work strategy (policy) and creating proper work environment to increase
the productivity and encourage patrols to implement the traffic and criminal laws on roads
in order to save road users' lives.
Supervisor of highway patrol at Alhesi Highway Patrol station – 24 Oct 1998 to 13 Aug 2004
(4/7/1419 to 27/6/1425 H)
Key duties and responsibilities:
 Supervising Special Forces of Road Security patrols to make sure they implement the
traffic and criminal laws on roads in order to save road users' lives and increase the
productivity through finding proper work environment.
 Attending to all cases of infringements in the field such as crimes and road accidents.

6. Supervisor of highway patrol at Salboukh Highway Patrol station - 28 Sep 1998 to 23 Oct 1998
(7/6/1419 H to 3/7/1419 H)
Key duties and responsibilities:
 Supervising Special Forces of Road Security patrols to make sure they implement the
traffic and criminal laws on roads in order to save road users' lives and increase the
productivity through finding proper work environment.
 Attending to all cases of infringements in the field such as crimes and road accidents.
QUALIFICATIONS/ TRAINING:
Management of comprehensive safety held at Special Forces for Road Security- Riyadh- KSA
26 Aug 2014- 28 Aug 2014 (30-10-1435- 2-11-1435)
Computer basics program held at King Saud University, Riyadh, KSA, from 30 Nov 2014 to 27
Feb 2015 (8/2/1436 to 8/5/1436)
Nvivo qualitative data analysis software at Wollongong University, Wollongong, New South
Wales, Australia, September 2012
Academic English as a Second Language at University of Western Sydney (UWS) college,
Sydney, New South Wales, Australia, from 17 September 2007 to17 May 2008 (5/9/1428 to
12/5/1429 H)
Inspection and caught program held at Public Security Training City in Riyadh, KSA from 4
March 2006 to 10 March 2006 (4/2/1427 H to 10/2/1427 H).
Impaired driving detecting and standardized field sobriety testing course from 31 May 2004 to 3
June 2004, Vancouver, BC, Canada
English as a Second Language held by Vancouver English Centre in Vancouver, BC, Canada
from 29 December 2003 to 22 March 2004 (6/11/1424 H to 1/2/1425 H)

7. Total control driving and emergency vehicle operation by Pacific Traffic Education Centre, 9
October 2003. Vancouver, BC, Canada
High commanders program, International diploma in police sciences by Justice Institute of BC,
Vancouver, BC, Canada, July 2003-March 2004
International diploma in police sciences by Justice Institute of BC, Vancouver, BC, Canada, 1
July 2003-31 July 2004
Forensic traffic sciences certificate program by Justice Institute of BC, Vancouver, BC, Canada,
1 July 2003-31 July 2004
Cyber crime certificate program by Justice Institute of BC, Vancouver, BC, Canada 1 July 2003
31 July 2004, Vancouver, BC, Canada
English as a second language by Justice Institute of BC, Vancouver, BC, Canada, 1 July 2003 to
31 July 2004
English as a Second Language held by English Language Centres (ELS) in Riyadh, Saudi Arabia
at Public Security Training City in Riyadh, KSA from 28 October 2001 to 1 June 2002
(11/8/1422 H to 21/3/1423 H). I was awarded a high distinction in this course.
Introductive program for Special Forces for Road Security held by Special Forces for Road
Security in Riyadh, KSA from 25 August 1998 to16 September 1998 (3/5/1419 H to 25/5/1419 H)
CONFERENCES:
Third Forum for Advance Security International Association at Ritz-carlton Hotel- Riyadh- KSA
25 May 2015 (7-8-1436)
The role of social marketing (road safety awareness) in reducing or limiting roads accidents held
at King Abdul-Aziz City for Science and Technology-Riyadh-KSA 7 May 2015 (18-7-1436)
Australasian Road Safety Research, Policing and Education Conference, Brisbane, Queensland,
Australia, August 2013

8. Peace & Harmony Interfaith International Conference, held by Al-Faisal Islamic College and the
Australian Islamic Cultural Centre in Sydney, August 2013.
Police leadership conference, Vancouver, BC, Canada, February 2004
REFERENCE:
Available on request