2. A: Social Factors
• Reference
Group
• Family
• Role & status
B: Cultural Factor
• Culture
• Sub-culture
• Social Culture
C: Economic Factor
• Disposable Income
• Size of Family
• Consumption &
saving
• Credit Available
• Additional income
D: Personal Factors
• Age & life cycle
• Occupation &
lifestyle
• Personality &
self Concept
E: Psychological
Factors
• Motivation
• Perception
• Learning
• Attitude
3. A: Social Factors
• Reference
Group
• Family
• Role & status
• Aspirational
Group
• Dissociative
Group
• Love
• Respect
• Personal
ambition
4. B: Cultural Factor
• Culture
• Sub-culture
• Social Culture
Social
Values
• Nationality Group
• Religious group
• Racial group
• Beliefs & Morals
• Faith & tradition
5. C: Economic Factor
• Disposable Income
• Size of Family
• Consumption &
saving
• Credit Available
• Additional income