A sample out-of-home post-campaign report I did for Netflix: Murder Mystery.

1. Murder Mystery
PCR
Date: May 07, 2019 –July 13, 2019

2. > Overall Performance
PLANNED DELIVERED
Budget
Estimated Eyeballs 4,768,974
No. of digital screens 44
No of static screens 23 Station Domination formats
Additional Value

3. Summary of Digital OOH Sites
LOCATION DETAILS LIVE DATE END DATE TRAFFIC
COUNT
TOTAL
INVESTMENT
(USD)
SM Megamall - Mega Fashion
Hall
2 Video Walls (100 spots per day) June 07 July 06 400,000 / day
I will fill out this
column
SM Makati 1 Video Wall (80 spots per day) June 07 July 06 120,000 / day
UP Town, Quezon City
3 Digital Screens
(100% SOV)
June 07 July 06
130,000 / day
COMMERCIAL LOCATION
NETWORK
10 Digital Screens
(80 spots per day )
June 07 July 06 24,000 / day
LEGASPI UNDERPASS
18 Digital Screens
(100% SOV) June 07 July 06 80,000 / day
LRT 2 CUBAO STATION
DOMINATION
Station Domination June 14 July 13 121,781 / day

4. Summary of Digital OOH Sites
LOCATION DETAILS LIVE DATE END DATE TRAFFIC
COUNT
TOTAL
INVESTMENT
(USD)
EDSA ORENSE SB
1 LED Panel (510 spots per day)
June 14 June 21 553,070 / day
I will fill out this
column
EDSA GUADALUPE BRIDGE
NB
1 LED Panel (510 spots per day) June 14 June 21 553,070 / day
EDSA GALLERIA
CORPORATE CENTER
1 LED Panel (510 spots per day)
June 14 June 21 350,788 / day
EDSA CUBAO SB
1 LED Panel (255 spots per day)
June 07 June 28 300,016/ day
C5 BAGONG ILOG SB LED
1 LED Panel (255 spots per day)
June 07 June 28 553,070 / day
EDSA BONI NB- Paragon
Bldg
1 LED Panel (255 spots per day)
June 07 June 28 339,849 / day
Robinsons Galleria Tri-Panel 1 LED Panel (255 spots per day) June 07 June 28 310,411 / day
EDSA Harvard NB 1 LED Panel (255 spots per day) June 07 June 28 553,070 / day
EDSA HIWAY 54 SB
1 LED Panel (255 spots per day)
June 07 June 28 314,849 / day
Powerplant Video Wall 1 LED Panel (54 spots per day) June 07 July 06 65,000 / day

5. Recommendation
Start:
• Booking longer duration especially for static sites considering a higher production cost, to fully maximize the placement
• Exploring Grab Car screens, with it’s ability to be interactive and can incorporate geo-fencing. People are always on the move,
our brand should be too. With Grab Ads, we have the advantage to connect with millions of people across the region, both
online and offline
• Consider the 7/11 Digital Screens, with the growing number of branches all around Manila, and being present to most
crowded areas near universities, malls, residential area and within CBD areas. One of the best things we can do to capture
our target audience is to keep them entertained, and Netflix related ads will surely be entertaining. A digital screen gives them
something to do-it’s a lot less annoying to wait in line if you’ve got something to watch. As a result, perceived wait time drops
Continue:
• (Process) Sharing an actual color guide for a faster color proofing process
• Continue placing ads on Commercial Location Network or Lobby/Elevator Digital screens, it’s a great avenue for brand to be
present because target audience dwell so much time on lobby, like waiting for the elevator. A great opportunity for the brand to
choose from over 146 buildings or establishment with a mix of schools, corporate buildings malls, hospital, hotel and
residential buildings
• Maintain a station domination to create a full brand environment and drive massive impact. An average ride on public
transport lasts for 30 minutes , because dwell more time waiting on the train stations and longer queue on the ticket booth .
Our placement gets the chance of a longer exposure with enough time to get registered in their minds with an increased recall
value
• Utilizing the DOOH by having a creative executions like split artwork. To communicate multiple messaging

6. DOOH: EDSA Orense (Iconic) SB
Description : Site located along EDSA corner Orense Street, before MMDA Office, facing traffic coming from Ortigas Avenue and
Shaw Boulevard, going to Rockwell, Buendia Avenue and Ayala Avenue
Target Audience : Major thoroughfare – targets employees, students, commuters
Foot Traffic : 553,070 / day

7. DOOH: EDSA Guadalupe NB LED
Description : Site located along EDSA after Guadalupe Bridge, facing traffic coming from Ayala, Buendia and Kalayaan, going to
Boni, Shaw Blvd., Ortigas and Cubao.
Target Audience : Known as the most traffic zone along EDSA – targets employees, students, commuters
Foot Traffic : 553,070 / day

8. DOOH: EDSA Galleria Corporate Plaza SB
Description : Site located along EDSA, after Ortigas Avenue, Robinson’s Galleria Corporate Center, facing traffic coming from Cubao,
Santolan and Greenhills, going to Ortigas Ave (via left flyover), Shaw Blvd and Makati.
Target Audience : Major thoroughfare – targets employees, students, commuters
Foot Traffic : 350,788 / day

9. DOOH: EDSA Cubao SB
Description : Site is located at Cubao along EDSA. The site is facing traffic coming from Quezon City, going to Ortigas
Target Audience : Major thoroughfare – targets employees, students, commuters from the north area of Manila to Ortigas
Foot Traffic : 300,016 / day

10. DOOH: C5 Bagong Ilog SB
Description : Site is located at Bagong Ilog Bridge along C5. The site is facing traffic coming from Pasig and Quezon City
going to Makati and Taguig
Target Audience : Major thoroughfare – targets employees, students, commuters from the south going to the metropolitan
Est. Foot Traffic : 553,070 / day

11. DOOH: EDSA BONI NB- Paragon Bldg
Description : Site located along EDSA Boni SB facing traffic coming from Makati, Pasay going to Ortigas, Cubao, Monumento.
Target Audience : Major thoroughfare – targets employees, and commuters from the south going to north EDSA
Foot Traffic : 339,849 / day

12. DOOH: Robinsons Tri-Panel
Description : Site is located in EDSA Pasay. The site is facing traffic coming from Makati to Pasay City
Target Audience : Major thoroughfare – targets employees, students, commuter
Foot Traffic : 208,464 / day

13. DOOH: EDSA Harvard NB LED
Description : Site is located along EDSA Estrella NB beside Caltex, with traffic coming from Makati and Pasay going to EDSA
Guadalupe, Ortigas and Cubao
Target Audience : Major thoroughfare – targets employees, and commuters from the south going to north EDSA
Foot Traffic : 553,070 / day

14. DOOH: EDSA Hiway 54 SB
Description : Site located along EDSA, Hiway 54 Compound across SM Megamall, facing traffic coming from Cubao, Greenhills
and Ortigas Avenue, going to Shaw Boulevard, Boni Avenue and Makati
Target Audience : Major thoroughfare – targets employees, students, commuters
Foot Traffic : 314,849 / day

15. DOOH: Powerplant Mall Video Wall
Description : Site is located inside Power Pant Mall in front of Coffee Bean and Tea Leaf near Cinema Hall
Target Audience : Major thoroughfare – targets employees, students, commuters
Foot Traffic : 65,000 / day

16. DOOH: SM Mega Fashion Hall – Frame 2
Description : Site located at SM Megamall Upper Ground Level Mega D Fashion Hall.
Target Audience : Families, Mall-goers, employees, students, commuters
Foot Traffic : 400,000 daily

17. DOOH: SM Makati
Description : Sites are located at the SM Makati, Ground Floor, near EDSA Wing Exit.
Target Audience : Families, Mall-goers, employees, students, commuters
Foot Traffic : 120,000 daily

18. DOOH: UP Town Center, Quezon City
Description : Site located at UP Town Center Phase 2.
Target Audience : Families, Mall-goers, employees, students, commuters
Foot Traffic : 130,000 / day

19. DOOH: COMMERCIAL LOCATION NETWORK
Description : Site located in 6 buildings (Cityland Herrera, Lancaster Suites, GA Tower 1 & 2, Arellano Univ. Mandaluyong, Met Live,
Blue Bay Walk)
Target Audience : Families, employees, students, commuters
Foot Traffic : 24,000 / day

20. DOOH: Legaspi Underpass
Description : Site located at UP Town Center Phase 2.
Target Audience : Families, Mall-goers, employees, students, commuters
Foot Traffic : 80,000 / day

21. OOH: LRT 2 CUBAO STATION DOMINATION
Description : Site located in LRT 2 Cubao station
Target Audience : Families, employees, students, commuters
Foot Traffic : 121,781 / day