This article aims to present how the Lula government will be able to reindustrialize Brazil and deconcentrate, modernize and make Brazilian industry sustainable. After showing high growth from 1930 to 1987, the Brazilian industrial sector showed a decline in its share in the formation of Brazil's GDP, which reached 27.3% share in 1987 and 11% in 2019, thus characterizing the deindustrialization of the Brazilian economy . There is excessive concentration of Brazilian industry in the Southeast and South regions of Brazil. It is necessary, more than ever, for the Lula government to be able to plan the deconcentration of industry in Brazil, encouraging the implementation of new industries in the North, Northeast and Midwest of the country. The consensus among specialists is that Brazilian industry is quite behind schedule and is still largely in the transition from what would be Industry 2.0 of the 2nd Industrial Revolution, characterized by the use of assembly lines and electricity, to Industry 3.0 of the 3rd Industrial Revolution that applies automation through electronics, robotics and programming. This technological backwardness of the Brazilian industry is one of the factors that contribute to the deindustrialization of Brazil. In addition to facing the process of de-industrialization, the excessive concentration of Brazilian industry in the Southeast and South regions of Brazil and the Brazilian industry being very technologically backward, environmental sustainability is not adopted by the vast majority of industries in the country. For these reasons, in the industrial sector, the Lula government is faced with the fourfold challenge of: 1) reversing the process of deindustrialization that Brazil has suffered from 1990 to the present moment after the introduction of the neoliberal economic model that devastated the Brazilian economy; 2) deconcentrate industry in Brazil with the implementation of new industries in the North, Northeast and Midwest of Brazil; 3) modernize Brazilian industry by promoting the development of Industry 4.0 in the country, and, 4) make Brazilian industry environmentally sustainable.