Vub calewaert lecture 3 media

Sport and the media: which role does the EU play? Gianluca Monte Willy Calewaert Chair Second Lecture VUB, Brussels, Thursday, 27 January 2011, 6.00-7.30 pm

Table of contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sport and the media – an overview ,[object Object],[object Object],[object Object],[object Object]

Germany Top 9 prime broadcasts of all time Source: Wikipedia ZDF 30 June 2002 88.00% 27.09 million Germany vs Brazil 2002 FIFA World Cup 9 19 June 2008 78.70% 27.70 million Portugal vs Germany UEFA Euro 2008 8 ZDF 17 November 1985 27.97 million "Die Schuldfrage" The Black Forest Clinic 7 Das Erste 16 June 2008 76.90% 28.04 million Austria vs Germany UEFA Euro 2008 6 ZDF 30 June 1996 76.30% 28.44 million Germany vs Czech Republic UEFA Euro 1996 5 9 July 1990 28.66 million West Germany vs Argentina 1990 FIFA World Cup 4 ZDF 25 June 2008 81.80% 29.43 million Germany vs Turkey UEFA Euro 2008 3 ZDF 4 July 2006 84.10% 57.66 million Germany vs Italy 2006 FIFA World Cup 2 ARD 7 July 2010 83.20% 31.10 million Germany vs Spain 2010 FIFA World Cup 1

United Kingdom Most watched one-off events Source: Wikipedia ITV 30 June 1998 23.78 World Cup 1998 (England v. Argentina) 10 BBC1 21 February 1994 23.95 1994 Winter Olympics (Ice Dance Final) 9 BBC1/ITV 22 November 1963 24.15 JFK Assassination – News Broadcast 8 BBC1 14 November 1973 27.60 Wedding of Princess Anne and Mark Phillips 7 BBC1/ITV 29 July 1981 28.40 Royal Wedding of Charles & Diana 6 BBC1/ITV 29 April 1970 28.49 FA Cup replay : Chelsea vs. Leeds 5 BBC1/ITV 17 April 1970 28.60 Apollo 13 splashdown 4 BBC1/ITV 21 June 1969 and 28 June 1969 30.69 The Royal Family ( documentary ) 3 BBC1/ITV 6 September 1997 32.10 Funeral of Diana, Princess of Wales 2 BBC/ITV 30 July 1966 32.30 1966 FIFA World Cup Final 1

Regulation of the media at EU level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regulation of the media at EU level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regulation of the media at EU level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is sport part of IPRs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Copyright and neighbouring rights - the EU framework (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Copyright and neighbouring rights - the EU framework (II) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IPR vs freedom of information – the AVMS Directive (I) ,[object Object],[object Object],[object Object],[object Object],[object Object]

IPR vs freedom of information – the AVMS Directive (II) ,[object Object],[object Object],[object Object],[object Object]

Sports where one or more event is listed, by country

IPR vs freedom of information – the AVMS Directive (III) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Territorial or pan-European licensing? ,[object Object],[object Object],[object Object],[object Object]

Territorial or pan-European licensing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 10 sports programming by viewing across selected markets (2007)

Collective selling of rights and EU competition law (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collective selling of rights and EU competition law (II) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The EU’s Digital Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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