The document is a slide deck from Factbrowser providing facts about Pinterest for presentations. It includes over 20 facts about Pinterest's growth, demographics, and potential as a marketing channel. The slides cite sources for each fact and encourage sharing the Factbrowser website and slide deck for further research.
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4. Pinterest attracts 1,090 visitors per
minute (Source: Social Jumpstart)
Factbrowser link: http://bit.ly/we
Image by JCoterhals
5. Users who have
joined Pinterest in
recent months are
2-3x less active
during their first
month than the
users who joined
previously.
(Source: RJ Metrics)
Factbrowser link:
http://bit.ly/xMagVc
Image by Dustin Ginetz
6. Pinterest is retaining and engaging users
as much as 2-3x as efficiently as Twitter
was at a similar time in its history
(Source: RJ Metrics)
Factbrower Link: http://bit.ly/zujhR6
Image by: CarbonNYC
7. Pinterest saw the third most
growth as a site destination from
Facebook in November 2011,
after Walmart.com and
Wizard101.com
(Source: Compete)
Factbrowser link: http://bit.ly/y5LSrn
9. Of Pinterest's 10MM users,
55-70% are female and less than 45% are male
(Source: Imbue Marketing)
Factbrowser link: http://bit.ly/ADGnO6
10. 59% of Pinterest users are
between the ages of 25 and
44 (Source: Experian Hitwise)
Factbrowser link: http://bit.ly/yfdPOq
11. 65% of Pinterest's global
Web traffic is from the U.S.
(Source: Alexa)
Factbrowser link: http://bit.ly/yhA3Xi
Image from wikimedia commons
12. Pinterest users in the U.S. are more
likely to live in mid-west states than
your typical social networker.
(Source: Ignite Social Media)
Factbrowser link: http://bit.ly/xMxQ8K
Image by:: Plutor
13. 25% of Pinterest users have earned a
bachelor’s or higher degree and the majority
live off a household income of $25-75K
(Source: Ignite Social Media)
Factbrowser link: http://bit.ly/yN63zL
Image by: AJSchwegler
15. Pinterest drives the fifth most referral traffic
of all Web sites, behind Facebook,
StumbleUpon, Google, and Twitter.
Pinterest drives more referral traffic than
Google Plus, LinkedIn and YouTube
combined.
(Source: Shareaholic)
16. “If you post a pin to Pinterest,
and it links to an ecommerce
site that happens to have an
affiliate program, Pinterest
modifies the link to add their
own affiliate tracking code. If
someone clicks through the
picture from Pinterest and
makes a purchase, Pinterest
gets paid.”
- Josh Davis, LLSocial
(Read Josh’s Full Post)
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