My talk at Turing Fest 2018
Building products with engineers is the most scalable way to drive organic growth. In the presentation I introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the “building products” deep dive I give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.
25. Organic growth team mission
Users Problem
? Search Answer to users
problem via
products or
content
26. 3 years later…..
1 2 4 3m+ 1.6m+ 1.5m+
Suite of
research &
monitoring
tools
Custom content
management
platforms
Products Indexed pages users a month
visiting our
website
through our
products from
search alone
Notifications
users receive
each month
38. The Average Handling time (AHT) is normalizing. In average it takes around 15-18 days for each of the
production stages. Overall it takes us 2 - 3 months to publish an article from the moment the brief for
it is created.
Scaling by building efficiencies in publishing
operations
Publishing
Analyst
40. We already know what we are going to build in 3 years time
2017 2018 2019 2020
Core products
Validate MVPs (no dev resources) Launch new products
41. Start with an empowered autonomous full-stack team…
1. Build platforms & tools to launch MVPs in minutes
2. Invest in infrastructure that will help you scaling
43. 1000+ new pages DONE!
Step 1: We plugged our CMS to Metabase
We incentive teams to hack our CMS
Step 2: Understand template in JSON
Step 3: Edit template, concatenate JSON Step 4: Inject data in in PosgreSQL
47. We created this open source library
Scaling global launches and localisation
Add open source library to
your application
Configure your mapping Translate & go live!
48. Scaling pages with modularised services
Frontend Widgets Homepage
Landing Pages
Price Comparison
Comparison
Service
Data
Collection
Service
Invite a friend
52. Start with an empowered autonomous full-stack team…
1. Build platforms & tools to launch MVPs in minutes
2. Invest in infrastructure that will help you scaling
3. Iterate on products that truly solve customer
problems to drive growth
59. Start with an empowered autonomous full-stack team…
1. Build platforms & tools to launch MVPs in minutes
2. Invest in infrastructure that will help you scaling
3. Iterate on products that truly solve customer
problems to drive growth
60. @Pechnet
Link to slides >>
seowi.se/turing-fest-18
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