When you are working to bring your business to the next level, building your list becomes a crucial element of your marketing efforts. One powerful way to do this quickly is by hooking up with big joint venture partners.

1. How to secure big joint venture partners to work with
you
When you are working to bring your business to
the next level, building your list becomes a
crucial element of your marketing efforts. One
powerful way to do this quickly is by hooking up
with big joint venture partners.
Who Should You Partner With?
When seeking joint venture partners, look for:
• Businesses that serve the same ideal
client
• Coaches who focus on a different aspect
of business than you
• Companies with synergy where you can both benefit or build on each other’s work
Think about partners who you already know about, who you follow, who you admire. Those
are the best business owners to start with. In addition, review your list of contacts to discover
who you could ask for recommendations of partners. Lastly, look through your LinkedIn
connections to see what you can leverage there.
How to Pitch Your Idea
Remember when you make your pitch, highlight the benefits of your relationship from “their
perspective”. It all goes back to the idea of “What’s in it for me?” just like with your ideal
clients. When writing your pitch, don’t go on and on. Get to the point quickly so there is a
better chance your pitch email or letter will be read and considered.
Enticing Big Partners
There is a lot of truth in the statement, “Money talks”. When I was first trying to set up these
joint venture opportunities, I wasn’t providing enough incentive. The bigwigs in our industry

2. aren’t likely to pay attention until you start offering commissions like $500 – $1,000 per
purchase. You have to make it worth their while, because the truth is, they don’t really need
you. You need them to build your list. Once you are willing to compensate partners at this level,
they will start coming out of the woodwork.
Are you wondering how you can afford to do this? To determine the value of a new client,
think about the average fee your clients pay over the length of your relationship. Looking at the
commission from this perspective helps you realize its well worth the price. In addition, your
partner is endorsing you by sharing a call which helps attendees to trust you more quickly. And
that has tremendous impact for removing some of the barriers for callers to make a purchase.
Your Client Attraction Assignment
Who do you know that would make a great JV partner? Think about what type of expert will
provide good synergy with your business. Check your LinkedIn account and consider your
current contact list for additional options. Make a prospecting list and a plan for contacting
them.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com