Message driven play, a Scandinavian perspective. Presentation by Molly Ränge at the Playful Conference, London 2009

1. Message driven play, a Scandinavian perspective Project manager at Fabel Communication, Stockholm Molly Ränge © Fabel Communication 2009

2. Nina Simone

3. Two ways of telling a story

4. Tell, listen, react

5. Co-create

6. Scandinavian game culture– beyond fun “increased use of play in order to highlight political issues & create contexts for learning“

8. Why don’t we make it playful?

9. System Danmarc

10. “This scenario made me realize, that if we are going to change Denmark, we have to do it all over, and we have to do it now“

12. ”The important thing must be to find ways for everyone to use the harbour. And we’ll do it through play”

13. Parfyme.dk

14. The HarbourLaboratory

16. “In some way it has to be made real, and it has to be made playful”

17. The Journey

18. AmerikA

19. Secret Island Nation

20. The Borderland

22. Engaged, new perspectives, change

23. Creation of play = power

24. The Selma to Montgomery marches1965

25. How do we get 40.000 hands dirty?

26. We lack standardized ways to prove the value of play

27. ? What parameters are actually relevant to measure in order to prove an events long term value

28. ? How do we make creators appreciate the value of using standardized tools in order to evaluate their unique productions

29. ? By defining such tools, how do we avoid to interfere with the design it self by steering it towards goal achievement

31. Which elements of play? Learning experience What partnerships are needed? Play beyond medium?

32. Thank you molly@fabel.se twitter.com/ImwithMolly www.fabel.se