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Psa car easy apps

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PRésentation de la solution Car Easy Apps

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Psa car easy apps

  1. 1. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Car Easy Apps Atelier Fabrique des Mobilités – 17 mai 2016 Patrick Rambaldi – El Khamis Kadiri
  2. 2. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Vehicle connected data current solutions 2 OEM = not lot of attractivity for majority of App Developers and Service Providers Lot of dongles, aftermarket solutions, reverse engineering ... And troubles ! Enablers OEM Apps/ServicesVehicle with connectivity platform Customer Vehicle API Access Phone SDK Access Vehicle Data Centre management, API Access Cloud Authentication API hosting, Access Administration of App/service certification Commercial contract negotiation SDKAPI App Developer Service Provider Data Consumer
  3. 3. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Car Easy Apps presentation 3 Project link in youtube https://www.youtube.com/watch?v=3cTsNeKZDTU&list=PL6CCD8AAB157C6 1E8 Corporate link
  4. 4. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Objectives of Car Easy Apps concept 4 • Liability Provide a standardized car data access taking into account security and safety issues • Enable the development of new value added apps using car data, – Stimulate 3rd Party creativity towards mobility and automotive world – Provide a standard platform (SDK and APIs) to avoid the market fragmentation – Reuse of internet common protocols and techniques • Time to market is key – Follow the CE evolutions – Address existing cars – The automotive industry needs an standard instead of waiting for the CE proposition Average lifetime 2 years 7-10 years
  5. 5. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Car Easy Apps position within the ecosystem 5 IT services IT partners Store Big Data Cloud BTA BTEL BS_RF Tele-services e-Diag Insurance …. Smart Apps SDK Framework CAR 2 X 4G 3G 4G 3G Carrier NFC Connectivity Interfaces Connectivity Interfaces Business Model
  6. 6. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Smartphone example 6 Car Phone Cloud API API API Data, Command OEM Servers 3rd Party Servers Data, Command App tiers App tiers Read/Write access to car data through OEM control Tracking data exchanged between car and and phone Security architecture well defined Open to 3rd party developers
  7. 7. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Car Easy Apps: impacts 7 Customer benefits from larger number of Apps Open SW for App developments Enablers OEM Apps/ServicesVehicle with connectivity platform Customer Vehicle API Access Phone SDK Access Vehicle Data Centre management, API Access Cloud Authentication API hosting, Access Administration of App/service certification Commercial contract negotiation SDKAPI App Developer Service Provider Data Consumer OEM Car Easy Apps enabler
  8. 8. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités More than a concept, a tested and running solution… 8 POC on PSA car Worldwide challenge with App developers : Tongji University winner
  9. 9. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Car Easy Apps: business models 9 • To access to Car Easy Apps SW environment and support • On going discussion with specialist players for CEA SW and technology management • On going discussion with other OEMs to share CEA • App developpers relations • CEA SW access should be free • Various business models in discussion with future partner
  10. 10. Patrick Rambaldi – El Khamis Kadiri – 17 mai 2016Atelier Fabrique des Mobilités Questions & discussions 10

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