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David McRaney (You Are Not So Smart)
David’s talk will be about how minds change, specifically, the psychology behind how we develop new normals and update our beliefs, attitudes, and values – sometimes very, very rapidly. He’ll explain that no one is unreachable, no one is unpersuadable, change is inevitable, though we do resist. He’ll show why resistance is necessary, and the most vehement forms of resistance, and what he knows about how to bypass that resistance.