Most of the attention around Analytics goes to the results of the Analytics activity - a better customer profile, a new target market, more efficient product design. What about the process and infrastructure that is needed to get the data to the point in which it is useful to the Analytics community? This presentation addresses the less glamorous, but critically important side of Analytics: the people, process and technology infrastructure that enable an analytics-driven organization.
The presentation will cover these questions:
• How do you align your information assets to your Analytics goals? What data do you need and where do you find it?
• What are the organizational constructs that need to be considered to integrate Data Governance and Analytics?
• What organizational change can be anticipated and how should it be addressed?
• How do you design your data management and data governance programs to support Analytics? How is this different than an operational use case?
This slide deck is drawn from a tutorial presented jointly with Samra Sulaiman of ConsultData at Enterprise Dataversity 2015.
1. The First Step in Information Management
www.firstsanfranciscopartners.com
Enabling an Analytics-Driven Organization
Kelle O’Neal
kelle@firstsanfranciscopartners.com
415-425-9661
@1stsanfrancisco
Samra Sulaiman
samra.sulaiman1@gmail.com
202-320-9764
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Executive Management
Finance Management and / or Reporting
Content and / or Digital Asset Management
Application Development
Data and / or Information Architecture
Business Intelligence and / or Analytics
Information / Data Governance
Corporate Research and / or Library
Marketing and / or Market Research
IT Management
Software or System Vendor
Other
Job Function
Demographics