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Stirling Social Media Presentation 12-14-12
FSC Interactive
           • Online and Interactive Marketing
           Agency located in New Orleans, La
           • Girl Power!

           • Specialize in Social Media
           Strategy, Paid Search Campaigns and
           SEO


           • McKenzie Coco, Founder

           • Andy Kutcher, Director of Social
           Media

           • Susan Whelan, Account Executive
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
• 45-54 year olds are the fastest growing
  demographic across social sites
• Between 2010 and 2012, people following
  brands on Social Media increased 106%
• Facebook leads sharing, followed by email
  and Twitter
• Women out-number Men on most social
  sites
• Real Estate Agents use Social Media for
  Marketing – 79% use Facebook, 48% use
  Twitter and 29% use LinkedIn
• Social media sites and blogs reach 80% of
  all U.S. internet users
• 50% of users login every day
• 5 billion pieces of content shared every
  week
• 20 million people daily become Fans of
  Pages
• 96% of Generation Y uses social media –
  this will be your audience in a few short
  years
• Facebook drives 26% of Referral Traffic
  to Business Websites
• 36% of users post brand related content
  to their personal walls
• More than 170 million tweets are sent
  every day
• 26-45 year olds make up 20.4% of
  Twitter users
• The average Twitter user has 208
  followers
• 75% of Website Traffic comes from a
  third-party application, not Twitter.com
• People use Twitter for its immediacy
  and searchability
• Over 150 million users
• 38.2% of LinkedIn users spend between
  3-6 hours every week
• Groups are the top LinkedIn feature
  with 79.6% of people using them
• 76.9% of users research people and
  companies on LinkedIn
• LinkedIn is 4x better for B2B compared
  to other social sites
• More than 80% of LinkedIn users are the
  decision makers
• 37% of the INC 500 (fastest growing
  companies) have a corporate blog
• 22% of Fortune 500 have a corporate blog
• According to a Hubspot survey, 31% of
  businesses believe Blogging is Critical to
  Success
• 89% of companies think the importance of
  blog will increase in the next four years
• Blogs are the single most important inbound
  marketing tool
• B2B companies with blogs generate 67%
  more leads per month on average than non-
  blogging firms
Stirling Social Media Presentation 12-14-12
How is Stirling Using Social
          Media?
Stirling Social Media Presentation 12-14-12
• What are your Goals

• Who is your Audience

• What are your Options

• What are the Tactics

• How will you measure Success?
Goals
• Increase Stirling Properties' brand awareness online
  and in the social sphere
• Cultivate a loyal fan base on Facebook and Twitter
• Provide more personality to the Stirling brand and
  share more community information
• Position Stirling as the industry lead in the Greater
  New Orleans area

                    Audience
• Potential Clients, Small Business Owners and
  Industry Colleagues
• Community members
Options
• In-house marketing team developing strategy and
  executing across all marketing platforms, including
  Social Media



                       Tactics
•   Facebook
•   Twitter
•   Blog
•   Newsletter
•   LinkedIn
Success
                Growth, Reach Engagement.
•   Facebook Fans – New Likes vs. Unlikes
•   Facebook Interactions – Post Likes, Comments and Shares
•   Facebook Reach – page views, content impressions
•   Twitter Followers – New Followers vs. Unfollows
•   Twitter Interactions –
    Retweets, Replies, Favorites, Mentions, Lists
•   Twitter Reach – impressions/potential new followers
•   Increase in Organic traffic to Website
•   Increase in Referral traffic to Website
•   Increase in mentions of Stirling Properties across the web
Content
Community
Consistency
Customization
The Four C’s – Stirling
Content – Content is king. Always has been, always will be. The digital world
requires more content, but it can be repurposed content. Stirling’s content
consists of Industry Articles, New Property Info, Case Studies, etc.


Consistency – In Social Media, it is better to be consistent than to have rare
moments of greatness. Stirling is posting to Twitter and Facebook daily.



Customization – Setting yourself apart is key to standing out. Stirling has a
very customized look on both Facebook and Twitter – you know who they
are and what they do.



Community – The most important part of Social Media. It is not enough to
get fans and followers, you must provide value for them.
Stirling Properties – Facebook & Twitter
How can YOU use Social Media?
Stirling Social Media Presentation 12-14-12
What is Blogging?
• A blog is a discussion or informational site
  consisting of discrete entries known as posts
• Many bloggers post daily, if not weekly
• Blogs serve three main purposes:
  commentary on a particular subject; personal
  online diaries; online brand advertising of a
  particular individual or company
Why is Blogging (Regularly) Important?
 •   Foundation for Social Media activity
 •   Build your brand as an expert
 •   Build trust amongst your audience
 •   Increase your Organic Search
 •   Opportunity for internal-links and outbound
     links

                 Consistency is Key
Blog Topics (and why YOU
           Should be Writing)
• Tips or issues regarding proper marketing of properties for
  sale and/or lease
• Property Management issues
• Recent developments in the law regarding real estate agents
  and/or brokers
• Assignments of leases and subleases
• Collection issues for tenant who fail to pay rent when due
• Recent developments regarding title insurance
• Pressing issues facing companies tasked with managing
  buildings and/or shopping centers
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Blogging 101
•   Stick to the Subject
•   There is beauty in brevity
•   Use keywords. Keywords, keywords, keywords.
•   Stay consistent in timing and subject matter
•   Diversify your content
•   Proof. Proof again. And again.
•   Establish a company voice
•   Divide and conquer
•   Develop a strategy and a content calendar
facebook
What is Facebook?
• A social networking site intended to connect
  friends, family, and business associates.
• The largest social networking site in the world
• Allows for open dialogue between a Brand (be
  it Stirling or you as a broker) and Consumer
• Allows for Brand PDA – public display of
  association
Why Facebook is an Important
         Marketing Tool
• Largest network available and it’s everywhere
  (computer, mobile, tablets)
• Highly customizable – Forms, Vanity
  URL, Images, etc.
• Your audience is THERE
Stirling Social Media Presentation 12-14-12
Create a Page
Stirling Social Media Presentation 12-14-12
Create an Ad
Stirling Social Media Presentation 12-14-12
Facebook Profile
        • Limited communication
        • Have to be friends to
          see your
          information, posts, etc.
        • Limited customization
        • No analytical reporting
        • Blurs the lines between
          personal and
          professional
Four Keys to Facebook Success
• Use Facebook to connect with current and
  potential clients
• Maintain a consistent flow of communication
• Integrate all of your Facebook efforts into your
  existing marketing efforts
• Create and maintain a professional image
Stirling Social Media Presentation 12-14-12
What is Twitter?
• A micro-blogging social networking site that
  allows users to share information in 140-
  characters or less
• An easy way to reach a broad, national (or
  international) audience0
• The fastest, simplest way to stay close to
  everything you care about.
Why do People Use Twitter?
1. Immediacy and Instant Gratification
2. You can easily listen to what people are
   saying about you (and respond!)
3. Broader reach and wider community
Even More Reasons People Use
                   Twitter
• Communicate and engage 22% (Relational Motivation)
• ReTweet links (Content) 18% (Informational Motivation)
• Send Out Links To Sites where content is thought as valuable
  16% (Informational Motivation)
• Drive Traffic 13% (Promotional Motivation)
• Create Friendships 10% (Relational Motivation)
• Generate More Followers 8% (Promotional Motivation)
• Develop Leads 5% (Promotional Motivation)




http://www.peisocialmedia.com/why-do-people-use-twitter-view-latest-survey-results-update/
Twitter and CRE
    •   Awareness
    •   Recognition
    •   Influence
    •   Klout

    "I'm followed by a lot of
    different retailers that I don't
    have business with," he says.
    "Maybe the next time I call
    them, they may take my call."
Stirling Social Media Presentation 12-14-12
Twitter is a Cocktail Party!
•   Don’t JUST talk about yourself
•   Find people who interest you
•   Try to add value to the conversation
•   Follow up with new friends
Speaking the language


RT @fscnola hosting a
 #socialmedia101 training session this
 morning!
Twitter Translator
Twitter Names
        @______ = your Twitter name

I am @andyknola
We are @fscnola
You are @StirlingProp
Replies
@ denotes a tweet sent to another Twitter user

@TiffanyStarnes see you in
the park tonight!

@fscnola thanks for sharing
the great Social media tips
this morning!
When Would you Reply?
• When someone mentions you, poses a
  question you can answer or says something
  you want to respond to. Just like in real life.
Retweet
Retweets are similar to
forwarding a message in
e-mail. They help grow
communities and makes
people feel good.

RT @andyknola: Help
raise money for
Hurricane Sandy Relief:
http://bit.ly/awsjah0
When Would you Retweet?
• When someone posts something you really
  like and you want to share it, too. Just like a
  funny email or interesting news read.
Other “Versions” of Retweet

• RT = Retweet
   – RT @StirlingProp Unemployment drops in Mississippi's coastal
     counties - Hancock 7.8%, Harrison 7.8%, Jackson 8.4%
     http://ow.ly/ftgp4
• MT = Modified Tweet
   – Wow! MT @StirlingProp Unemployment drops in Mississippi's coastal
     counties -- http://ow.ly/ftgp4
• V/ or Via// = Via
   – Unemployment drops in Mississippi's coastal counties - Hancock
     7.8%, Harrison 7.8%, Jackson 8.4% http://ow.ly/ftgp4 v/ @StirlingProp
Direct Message
DM is a private message that you can only send
to those who follow you.
D Adeletiblier Here’s
my e-mail address
andy@fscinteractive.com
Hashtag
# makes a term into a keyword that is
searchable, also used to imply sarcasm or humor


@tiffanystarnes is speaking in
tongues at #socialsummit

@melodicbabble Did you hear
Justin Bieber is playing in
NOLA? #bieberfever
Why Would you Hashtag?
• Trending Keywords (#saints #whodat #nola)
• Industry Chat (#CRE #RealEstate)
• Event Aggregation (#NAIOP)
Favorite
A Favorite is when someone Favorites your tweet.
These are searchable by Google and
other search engines and
show up in the other person’s stream.
What Favorites Look Like
Stirling Social Media Presentation 12-14-12
Twitter can be used for RESEARCH
• Research competitors or companies you
  respect
• Research market trends – what are people
  saying about CRE on Twitter?
• Who are the influencers talking about CRE –
  how can you reach them?
Twitter Lists
Twitter lists, like any list, organizes everything
you need in one central place. The lists can be
public or private and you can add people you
follow or don’t follow.
It’s up to you.
How YOU can use Twitter Lists
• Organize your competitors on a private list
• Organize your clients, potential clients or
  dream clients on a private list
• Curate industry resources
Some Twitter Etiquette Tips
• Short and Sweet – Twitter is 140 characters
  but ideally you want your tweet to be
  between 100-120 so people can RETWEET you
• Retweet often. Remember give engagement
  to get engagement
• Hashtag whatever is relevant, but don’t go
  overboard and don’t spam
• Favorite YOUR favorite tweets (even if they’re
  yours!) it helps with Search
Stirling Social Media Presentation 12-14-12
What is LinkedIn
• Online Professional Networking
• Who Do YOU know? Who do THEY know?
• Allows for endorsements and
  recommendations for good work
• Great for recruitment and becoming an
  “influencer”
• Offers advertising, great for B2B
Why LinkedIn is an Important
          Marketing Tool
• It’s YOUR Professional Network – who do you
  know, who do they know and who do you want to
  know?
• You can join groups, respond to discussions, become
  an expert
• You can endorse and recommend your co-workers
• You can customize – add apps for Blogs, Twitter and
  more
• More than any other social channel, YOUR audience
  is on LinkedIn
Let’s Build Out Your Profile!
        8 Easy Steps!
1. Fill Out Your Profile
                     Fill out your name –
                     how people in your
                     professional network
                     will find you




                       Your Professional
                       Headline – Choose your
                       Job Title or Experience


                        Your Location/Industry
Choose a Professional Photo
2. Add a Summary
               Add a summary for your
               professional
               experience, career
               goals, etc.




               Add specialties like
               event
               planning, membership
               services, etc.
3. Add Applications
4. Add Experiences



                     Add new positions or
                     Edit positions you
                     already have listed
5. Add Honors or Awards
6. Add Skills/Expertise
7. Education
8. Get Recommendations and
        Endorsements
9. Join Groups and Add Value
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Add Connections
• Who do YOU know?
• Who do THEY know?
• Who do you WANT to
  know?
Click “Add Connections”
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Your Network
• 1st = people you have an immediate connection with
  (coworker, classmate)
• 2nd = people in you are likely to have a connection
  with (People in your industry, city)
• 3rd = people you have connections in common with
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
Why You Should Get (and give)
Endorsements & Recommendations
• Always nice to reciprocate – endorse or
  recommend those who do it for you
• Credibility – the more people who say you’re
  good at what you do, the more likely I am to
  believe it
• Shows you’re tech and social media savvy
• Search – everything on LinkedIn is Search
  friendly, more
  endorsements/recommendations = better
  search
Stirling Social Media Presentation 12-14-12
Questions?




           Twitter:                             E-mail:
    www.twitter.com/fscnola             info@fscinteractive.com

        Get More Slides:                      Facebook:
http://www.slideshare.net/fscnola   www.facebook.com/fscinteractive

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Stirling Social Media Presentation 12-14-12

  • 2. FSC Interactive • Online and Interactive Marketing Agency located in New Orleans, La • Girl Power! • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • McKenzie Coco, Founder • Andy Kutcher, Director of Social Media • Susan Whelan, Account Executive
  • 6. • 45-54 year olds are the fastest growing demographic across social sites • Between 2010 and 2012, people following brands on Social Media increased 106% • Facebook leads sharing, followed by email and Twitter • Women out-number Men on most social sites • Real Estate Agents use Social Media for Marketing – 79% use Facebook, 48% use Twitter and 29% use LinkedIn • Social media sites and blogs reach 80% of all U.S. internet users
  • 7. • 50% of users login every day • 5 billion pieces of content shared every week • 20 million people daily become Fans of Pages • 96% of Generation Y uses social media – this will be your audience in a few short years • Facebook drives 26% of Referral Traffic to Business Websites • 36% of users post brand related content to their personal walls
  • 8. • More than 170 million tweets are sent every day • 26-45 year olds make up 20.4% of Twitter users • The average Twitter user has 208 followers • 75% of Website Traffic comes from a third-party application, not Twitter.com • People use Twitter for its immediacy and searchability
  • 9. • Over 150 million users • 38.2% of LinkedIn users spend between 3-6 hours every week • Groups are the top LinkedIn feature with 79.6% of people using them • 76.9% of users research people and companies on LinkedIn • LinkedIn is 4x better for B2B compared to other social sites • More than 80% of LinkedIn users are the decision makers
  • 10. • 37% of the INC 500 (fastest growing companies) have a corporate blog • 22% of Fortune 500 have a corporate blog • According to a Hubspot survey, 31% of businesses believe Blogging is Critical to Success • 89% of companies think the importance of blog will increase in the next four years • Blogs are the single most important inbound marketing tool • B2B companies with blogs generate 67% more leads per month on average than non- blogging firms
  • 12. How is Stirling Using Social Media?
  • 14. • What are your Goals • Who is your Audience • What are your Options • What are the Tactics • How will you measure Success?
  • 15. Goals • Increase Stirling Properties' brand awareness online and in the social sphere • Cultivate a loyal fan base on Facebook and Twitter • Provide more personality to the Stirling brand and share more community information • Position Stirling as the industry lead in the Greater New Orleans area Audience • Potential Clients, Small Business Owners and Industry Colleagues • Community members
  • 16. Options • In-house marketing team developing strategy and executing across all marketing platforms, including Social Media Tactics • Facebook • Twitter • Blog • Newsletter • LinkedIn
  • 17. Success Growth, Reach Engagement. • Facebook Fans – New Likes vs. Unlikes • Facebook Interactions – Post Likes, Comments and Shares • Facebook Reach – page views, content impressions • Twitter Followers – New Followers vs. Unfollows • Twitter Interactions – Retweets, Replies, Favorites, Mentions, Lists • Twitter Reach – impressions/potential new followers • Increase in Organic traffic to Website • Increase in Referral traffic to Website • Increase in mentions of Stirling Properties across the web
  • 19. The Four C’s – Stirling Content – Content is king. Always has been, always will be. The digital world requires more content, but it can be repurposed content. Stirling’s content consists of Industry Articles, New Property Info, Case Studies, etc. Consistency – In Social Media, it is better to be consistent than to have rare moments of greatness. Stirling is posting to Twitter and Facebook daily. Customization – Setting yourself apart is key to standing out. Stirling has a very customized look on both Facebook and Twitter – you know who they are and what they do. Community – The most important part of Social Media. It is not enough to get fans and followers, you must provide value for them.
  • 20. Stirling Properties – Facebook & Twitter
  • 21. How can YOU use Social Media?
  • 23. What is Blogging? • A blog is a discussion or informational site consisting of discrete entries known as posts • Many bloggers post daily, if not weekly • Blogs serve three main purposes: commentary on a particular subject; personal online diaries; online brand advertising of a particular individual or company
  • 24. Why is Blogging (Regularly) Important? • Foundation for Social Media activity • Build your brand as an expert • Build trust amongst your audience • Increase your Organic Search • Opportunity for internal-links and outbound links Consistency is Key
  • 25. Blog Topics (and why YOU Should be Writing) • Tips or issues regarding proper marketing of properties for sale and/or lease • Property Management issues • Recent developments in the law regarding real estate agents and/or brokers • Assignments of leases and subleases • Collection issues for tenant who fail to pay rent when due • Recent developments regarding title insurance • Pressing issues facing companies tasked with managing buildings and/or shopping centers
  • 29. Blogging 101 • Stick to the Subject • There is beauty in brevity • Use keywords. Keywords, keywords, keywords. • Stay consistent in timing and subject matter • Diversify your content • Proof. Proof again. And again. • Establish a company voice • Divide and conquer • Develop a strategy and a content calendar
  • 31. What is Facebook? • A social networking site intended to connect friends, family, and business associates. • The largest social networking site in the world • Allows for open dialogue between a Brand (be it Stirling or you as a broker) and Consumer • Allows for Brand PDA – public display of association
  • 32. Why Facebook is an Important Marketing Tool • Largest network available and it’s everywhere (computer, mobile, tablets) • Highly customizable – Forms, Vanity URL, Images, etc. • Your audience is THERE
  • 38. Facebook Profile • Limited communication • Have to be friends to see your information, posts, etc. • Limited customization • No analytical reporting • Blurs the lines between personal and professional
  • 39. Four Keys to Facebook Success • Use Facebook to connect with current and potential clients • Maintain a consistent flow of communication • Integrate all of your Facebook efforts into your existing marketing efforts • Create and maintain a professional image
  • 41. What is Twitter? • A micro-blogging social networking site that allows users to share information in 140- characters or less • An easy way to reach a broad, national (or international) audience0 • The fastest, simplest way to stay close to everything you care about.
  • 42. Why do People Use Twitter? 1. Immediacy and Instant Gratification 2. You can easily listen to what people are saying about you (and respond!) 3. Broader reach and wider community
  • 43. Even More Reasons People Use Twitter • Communicate and engage 22% (Relational Motivation) • ReTweet links (Content) 18% (Informational Motivation) • Send Out Links To Sites where content is thought as valuable 16% (Informational Motivation) • Drive Traffic 13% (Promotional Motivation) • Create Friendships 10% (Relational Motivation) • Generate More Followers 8% (Promotional Motivation) • Develop Leads 5% (Promotional Motivation) http://www.peisocialmedia.com/why-do-people-use-twitter-view-latest-survey-results-update/
  • 44. Twitter and CRE • Awareness • Recognition • Influence • Klout "I'm followed by a lot of different retailers that I don't have business with," he says. "Maybe the next time I call them, they may take my call."
  • 46. Twitter is a Cocktail Party! • Don’t JUST talk about yourself • Find people who interest you • Try to add value to the conversation • Follow up with new friends
  • 47. Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!
  • 49. Twitter Names @______ = your Twitter name I am @andyknola We are @fscnola You are @StirlingProp
  • 50. Replies @ denotes a tweet sent to another Twitter user @TiffanyStarnes see you in the park tonight! @fscnola thanks for sharing the great Social media tips this morning!
  • 51. When Would you Reply? • When someone mentions you, poses a question you can answer or says something you want to respond to. Just like in real life.
  • 52. Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Hurricane Sandy Relief: http://bit.ly/awsjah0
  • 53. When Would you Retweet? • When someone posts something you really like and you want to share it, too. Just like a funny email or interesting news read.
  • 54. Other “Versions” of Retweet • RT = Retweet – RT @StirlingProp Unemployment drops in Mississippi's coastal counties - Hancock 7.8%, Harrison 7.8%, Jackson 8.4% http://ow.ly/ftgp4 • MT = Modified Tweet – Wow! MT @StirlingProp Unemployment drops in Mississippi's coastal counties -- http://ow.ly/ftgp4 • V/ or Via// = Via – Unemployment drops in Mississippi's coastal counties - Hancock 7.8%, Harrison 7.8%, Jackson 8.4% http://ow.ly/ftgp4 v/ @StirlingProp
  • 55. Direct Message DM is a private message that you can only send to those who follow you. D Adeletiblier Here’s my e-mail address andy@fscinteractive.com
  • 56. Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @melodicbabble Did you hear Justin Bieber is playing in NOLA? #bieberfever
  • 57. Why Would you Hashtag? • Trending Keywords (#saints #whodat #nola) • Industry Chat (#CRE #RealEstate) • Event Aggregation (#NAIOP)
  • 58. Favorite A Favorite is when someone Favorites your tweet. These are searchable by Google and other search engines and show up in the other person’s stream.
  • 61. Twitter can be used for RESEARCH • Research competitors or companies you respect • Research market trends – what are people saying about CRE on Twitter? • Who are the influencers talking about CRE – how can you reach them?
  • 62. Twitter Lists Twitter lists, like any list, organizes everything you need in one central place. The lists can be public or private and you can add people you follow or don’t follow. It’s up to you.
  • 63. How YOU can use Twitter Lists • Organize your competitors on a private list • Organize your clients, potential clients or dream clients on a private list • Curate industry resources
  • 64. Some Twitter Etiquette Tips • Short and Sweet – Twitter is 140 characters but ideally you want your tweet to be between 100-120 so people can RETWEET you • Retweet often. Remember give engagement to get engagement • Hashtag whatever is relevant, but don’t go overboard and don’t spam • Favorite YOUR favorite tweets (even if they’re yours!) it helps with Search
  • 66. What is LinkedIn • Online Professional Networking • Who Do YOU know? Who do THEY know? • Allows for endorsements and recommendations for good work • Great for recruitment and becoming an “influencer” • Offers advertising, great for B2B
  • 67. Why LinkedIn is an Important Marketing Tool • It’s YOUR Professional Network – who do you know, who do they know and who do you want to know? • You can join groups, respond to discussions, become an expert • You can endorse and recommend your co-workers • You can customize – add apps for Blogs, Twitter and more • More than any other social channel, YOUR audience is on LinkedIn
  • 68. Let’s Build Out Your Profile! 8 Easy Steps!
  • 69. 1. Fill Out Your Profile Fill out your name – how people in your professional network will find you Your Professional Headline – Choose your Job Title or Experience Your Location/Industry
  • 71. 2. Add a Summary Add a summary for your professional experience, career goals, etc. Add specialties like event planning, membership services, etc.
  • 73. 4. Add Experiences Add new positions or Edit positions you already have listed
  • 74. 5. Add Honors or Awards
  • 77. 8. Get Recommendations and Endorsements
  • 78. 9. Join Groups and Add Value
  • 82. Add Connections • Who do YOU know? • Who do THEY know? • Who do you WANT to know?
  • 86. Your Network • 1st = people you have an immediate connection with (coworker, classmate) • 2nd = people in you are likely to have a connection with (People in your industry, city) • 3rd = people you have connections in common with
  • 91. Why You Should Get (and give) Endorsements & Recommendations • Always nice to reciprocate – endorse or recommend those who do it for you • Credibility – the more people who say you’re good at what you do, the more likely I am to believe it • Shows you’re tech and social media savvy • Search – everything on LinkedIn is Search friendly, more endorsements/recommendations = better search
  • 93. Questions? Twitter: E-mail: www.twitter.com/fscnola info@fscinteractive.com Get More Slides: Facebook: http://www.slideshare.net/fscnola www.facebook.com/fscinteractive

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