2. SEO SMO
Search Engine Optimization Social Media Optimization
SoMe SEM
Search Engine Marketing
Social Media Marketing
(PPC)
3. Social Media Facts
• Social media, just like traditional
media, doesn’t require your participation
in every area.
• Create as big or small of a community as
your are comfortable with.
• The average social network user is 37.
• YouTube is the 2nd largest search engine
behind Google…who happens to own
them.
4. Social Media Facts
• Roughly 1 hour a day or 5 hours a week
can maintain an effective social media
presence for a small business.
• Most social networks are free – just
takes time.
• There are more than 100 different
social-media tracking tools for
Facebook, Twitter and other online-
media sites.
7. Start with the Big Picture
• What do we want to accomplish?
• Who is responsible?
• How many hours and how much
money do we want to spend?
• How will we measure success?
• What are our competitors doing
and how can we do it better?
9. Four Steps to Social Strategy
1. Listen
To who? For What? People are already talking about
you or your brand, join the conversation
2. Engage
Take what people are saying about you or your brand
an respond. But, do so in a manner that adds
value
3. Analyze
What messaging worked? Who is your audience? How
are you reaching that audience and are you doing
so effectively?
4. Optimize
Take what you’ve learned and make your messaging
better for the future.
15. Hone in…
Engage Create a detailed Plan of Action
• What are the steps to accomplishing
our goals?
• What Assets will we be using?
• What are the key Milestones to
measure performance?
• How are we tracking results?
17. Engage Process and Protocol
In order to successfully run a
social media campaign
you have to have a
process in place. Process
will increase
accountability, effectivene
ss and efficiency.
18. Engage Schedule
How much time will
you spend on a Daily
weekly and monthly
basis and how will
you allocate those
hours?
20. Optimize Online Resources to RePURPOSE
Promote and Connect
• Paid Search
• Natural Search Results
• Blogging
• Social Media
• Associated Content
• Business Listings and Link Development
• E - Newsletter
21. Tools
Having the right
protocol and tools in
play will help you
achieve a successful
and well-managed
social media
campaign.
Here are some tools we
use and recommend…
22. Your Inbox
Set a reminder everyday to check or
update your social networks and
set your social networks to update
you through your Inbox or
Calendar.
23. Your Phone
About 1-in-3 adults now
have phones with apps
on them so use them!
Your phone will save you
time when access social
networks on the go.
24. Your Team
There is no greater tool in
your tool-kit than the
team you work with.
Encourage them to
embrace online
networks, include it
their e-mail
signatures, write blog
posts, etc…
25. TweetDeck
TweetDeck is a Twitter application
that helps to organize your twitter
stream, messages and friends.
26. Selective Tweets
Selective Tweets is a Facebook
application that allows you to
update Facebook directly from
Twitter, cutting out an extra step
and saving time.
27. • You have goals and plan.
• You have a schedule.
• You know who you want to reach.
• You have resources allocated.
• You have content created.
Now what…
39. Analyze What Messaging Worked?
• Facebook Insights
– What messaging got the best response
– What are your Facebook Fan demographics
• Twitalyzer and TweetStats
– How many times were you mentioned
– Whats your social status?
• Google Analytics
– Referring Traffic
– Keywords
46. FSC Interactive
1943 Sophie Wright Place
New Orleans, LA 70130
t. 504.894.8011
f. 504.894.8012
www.fscinteractive.com
www.facebook/fscinteractive.com
@fscnola
www.slideshare.com/fscnola
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