SlideShare ist ein Scribd-Unternehmen logo
1 von 46
Downloaden Sie, um offline zu lesen
Online Marketing Strategy & Tactics
          NOEW 2012
SEO                        SMO
Search Engine Optimization   Social Media Optimization




   SoMe                           SEM
                             Search Engine Marketing
Social Media Marketing
                                      (PPC)
Social Media Facts

• Social media, just like traditional
  media, doesn’t require your participation
  in every area.
• Create as big or small of a community as
  your are comfortable with.
• The average social network user is 37.
• YouTube is the 2nd largest search engine
  behind Google…who happens to own
  them.
Social Media Facts

• Roughly 1 hour a day or 5 hours a week
  can maintain an effective social media
  presence for a small business.
• Most social networks are free – just
  takes time.
• There are more than 100 different
  social-media tracking tools for
  Facebook, Twitter and other online-
  media sites.
So Where Do I start?
NOEW 2012 presentation
Start with the Big Picture

• What do we want to accomplish?
• Who is responsible?
• How many hours and how much
  money do we want to spend?
• How will we measure success?
• What are our competitors doing
  and how can we do it better?
Analyze




Engage         Optimize
Four Steps to Social Strategy
1. Listen
   To who? For What? People are already talking about
       you or your brand, join the conversation
2. Engage
   Take what people are saying about you or your brand
       an respond. But, do so in a manner that adds
       value
3. Analyze
   What messaging worked? Who is your audience? How
      are you reaching that audience and are you doing
      so effectively?
4. Optimize
   Take what you’ve learned and make your messaging
       better for the future.
NOEW 2012 presentation
Listen   Google Alerts
Listen   Social Mention
Listen   Google Insights
Listen   Quantcast
Hone in…
Engage Create a detailed Plan of Action

       • What are the steps to accomplishing
         our goals?
       • What Assets will we be using?
       • What are the key Milestones to
         measure performance?
       • How are we tracking results?
Engage   Know Your Audience
Engage   Process and Protocol
             In order to successfully run a
                  social media campaign
                    you have to have a
                process in place. Process
                        will increase
                accountability, effectivene
                     ss and efficiency.
Engage   Schedule

           How much time will
           you spend on a Daily
           weekly and monthly
           basis and how will
           you allocate those
           hours?
Engage   Schedule
Optimize     Online Resources to RePURPOSE
                  Promote and Connect
           • Paid Search
           • Natural Search Results
           • Blogging
           • Social Media
           • Associated Content
           • Business Listings and Link Development
           • E - Newsletter
Tools
  Having the right
 protocol and tools in
  play will help you
 achieve a successful
  and well-managed
     social media
      campaign.

 Here are some tools we
 use and recommend…
Your Inbox
Set a reminder everyday to check or
   update your social networks and
  set your social networks to update
       you through your Inbox or
               Calendar.
Your Phone
About 1-in-3 adults now
  have phones with apps
  on them so use them!
 Your phone will save you
 time when access social
   networks on the go.
Your Team
There is no greater tool in
   your tool-kit than the
   team you work with.
   Encourage them to
      embrace online
    networks, include it
         their e-mail
   signatures, write blog
         posts, etc…
TweetDeck
TweetDeck is a Twitter application
that helps to organize your twitter
stream, messages and friends.
Selective Tweets
Selective Tweets is a Facebook
 application that allows you to
 update Facebook directly from
Twitter, cutting out an extra step
         and saving time.
•   You have goals and plan.
•   You have a schedule.
•   You know who you want to reach.
•   You have resources allocated.
•   You have content created.

                         Now what…
Facebook
Twitter
Pinterest
Google+
Review Sites
NOEW 2012 presentation
NOEW 2012 presentation
NOEW 2012 presentation
NOEW 2012 presentation
NOEW 2012 presentation
NOEW 2012 presentation
Analyze    What Messaging Worked?

          • Facebook Insights
             – What messaging got the best response
             – What are your Facebook Fan demographics

          • Twitalyzer and TweetStats
             – How many times were you mentioned
             – Whats your social status?

          • Google Analytics
             – Referring Traffic
             – Keywords
Analyze
Analyze                 Bit.ly

          Bit.ly is a free URL-shortener which
           provides you with the opportunity
             to shorten links and track them
                    through social media.
Twitter Tools
Analyze
Analyze   Facebook Insights
Analyze
Integration
FSC Interactive
  1943 Sophie Wright Place
   New Orleans, LA 70130
       t. 504.894.8011
        f. 504.894.8012
   www.fscinteractive.com
www.facebook/fscinteractive.com
            @fscnola
 www.slideshare.com/fscnola

Más contenido relacionado

Was ist angesagt?

Baltimore Schools Marketing
Baltimore Schools MarketingBaltimore Schools Marketing
Baltimore Schools MarketingLisa Colton
 
Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Sean Mussenden
 
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)Miller Social Media
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
 
50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics 50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits Debra Askanase
 
Social Media for Small Business & Nonprofits
Social Media for Small Business & NonprofitsSocial Media for Small Business & Nonprofits
Social Media for Small Business & NonprofitsJulia Campbell
 
Social Media 101 for the Church
Social Media 101 for the ChurchSocial Media 101 for the Church
Social Media 101 for the ChurchKatie Forsyth
 
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-ProfitsPractical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-ProfitsLaura Lacy
 
CARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse PreventionCARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse PreventionLaDonna Coy
 
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni RelationsSocial Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni RelationsPaul Prewitt
 
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
 
How social media is changing the communication of the church
How social media is changing the communication of the churchHow social media is changing the communication of the church
How social media is changing the communication of the churchmariadixon
 
Transforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityTransforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityDebra Askanase
 
Social media marketing audit
Social media marketing auditSocial media marketing audit
Social media marketing auditLisa Colton
 
Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Fred Weiner
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That MatterDebra Askanase
 
Twitter 201: Real World Guidance for Building a
Twitter 201: Real World Guidance for Building a Twitter 201: Real World Guidance for Building a
Twitter 201: Real World Guidance for Building a Kevin McFall
 

Was ist angesagt? (20)

Baltimore Schools Marketing
Baltimore Schools MarketingBaltimore Schools Marketing
Baltimore Schools Marketing
 
Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011
 
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics 50 Shades of Social Media: Navigating Policies, Laws, and Ethics
50 Shades of Social Media: Navigating Policies, Laws, and Ethics
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
 
CRMA and Social Media
CRMA and Social MediaCRMA and Social Media
CRMA and Social Media
 
Social Media for Small Business & Nonprofits
Social Media for Small Business & NonprofitsSocial Media for Small Business & Nonprofits
Social Media for Small Business & Nonprofits
 
Social Media 101 for the Church
Social Media 101 for the ChurchSocial Media 101 for the Church
Social Media 101 for the Church
 
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-ProfitsPractical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
 
CARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse PreventionCARS Webinar: Social Media in Substance Abuse Prevention
CARS Webinar: Social Media in Substance Abuse Prevention
 
Social Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni RelationsSocial Media + Alumni: Strengthening Alumni Relations
Social Media + Alumni: Strengthening Alumni Relations
 
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...
 
How social media is changing the communication of the church
How social media is changing the communication of the churchHow social media is changing the communication of the church
How social media is changing the communication of the church
 
Transforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build CommunityTransforming Data into Engaging Content to Build Community
Transforming Data into Engaging Content to Build Community
 
Social media marketing audit
Social media marketing auditSocial media marketing audit
Social media marketing audit
 
Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10Twitter How To Make Money Lecture Jan 15 10
Twitter How To Make Money Lecture Jan 15 10
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That Matter
 
Twitter 201: Real World Guidance for Building a
Twitter 201: Real World Guidance for Building a Twitter 201: Real World Guidance for Building a
Twitter 201: Real World Guidance for Building a
 
The Social Website
The Social WebsiteThe Social Website
The Social Website
 

Andere mochten auch

Process mining chapter_05_process_discovery
Process mining chapter_05_process_discoveryProcess mining chapter_05_process_discovery
Process mining chapter_05_process_discoveryMuhammad Ajmal
 
An analytical study on a factors affecting employee
An analytical study on a factors affecting employeeAn analytical study on a factors affecting employee
An analytical study on a factors affecting employeeiaemedu
 
How to Optimize PR for Online Media
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online MediaFSC Interactive
 
TSV Mining: Variation outside of planning, contingency, inventory and intensity
TSV Mining: Variation outside of planning, contingency, inventory and intensityTSV Mining: Variation outside of planning, contingency, inventory and intensity
TSV Mining: Variation outside of planning, contingency, inventory and intensityTotius Mining
 

Andere mochten auch (6)

Twitter Glossary
Twitter GlossaryTwitter Glossary
Twitter Glossary
 
Cdl october 12 2012
Cdl october 12 2012Cdl october 12 2012
Cdl october 12 2012
 
Process mining chapter_05_process_discovery
Process mining chapter_05_process_discoveryProcess mining chapter_05_process_discovery
Process mining chapter_05_process_discovery
 
An analytical study on a factors affecting employee
An analytical study on a factors affecting employeeAn analytical study on a factors affecting employee
An analytical study on a factors affecting employee
 
How to Optimize PR for Online Media
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online Media
 
TSV Mining: Variation outside of planning, contingency, inventory and intensity
TSV Mining: Variation outside of planning, contingency, inventory and intensityTSV Mining: Variation outside of planning, contingency, inventory and intensity
TSV Mining: Variation outside of planning, contingency, inventory and intensity
 

Ähnlich wie NOEW 2012 presentation

Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBen Teoh
 
Breaking barriers effective social messaging 05302013
Breaking barriers   effective social messaging 05302013Breaking barriers   effective social messaging 05302013
Breaking barriers effective social messaging 05302013Blane Warrene
 
Georgia CCIM: Social Media and Mobile Technologies Presentation
Georgia CCIM: Social Media and Mobile Technologies PresentationGeorgia CCIM: Social Media and Mobile Technologies Presentation
Georgia CCIM: Social Media and Mobile Technologies PresentationJeff Pollock
 
5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social Media5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop SpotOnLondon
 
Denver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social PlatformsDenver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social PlatformsKDMC
 
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Hartford Foundation for Public Giving
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International OrganizationsBeth Kanter
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaEric John Ellis, MA
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
 
eSocialFoundation - Social Media Training for SME's
eSocialFoundation - Social Media Training for SME'seSocialFoundation - Social Media Training for SME's
eSocialFoundation - Social Media Training for SME'seSocialMedia
 
About Schematiq
About SchematiqAbout Schematiq
About SchematiqSchematiq
 

Ähnlich wie NOEW 2012 presentation (20)

Noew 2012 presentation
Noew 2012 presentationNoew 2012 presentation
Noew 2012 presentation
 
Social Medis Success
Social Medis SuccessSocial Medis Success
Social Medis Success
 
Social Media Success WCVA
 Social Media Success WCVA Social Media Success WCVA
Social Media Success WCVA
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profit
 
Become a social media hero
Become a social media heroBecome a social media hero
Become a social media hero
 
Breaking barriers effective social messaging 05302013
Breaking barriers   effective social messaging 05302013Breaking barriers   effective social messaging 05302013
Breaking barriers effective social messaging 05302013
 
Georgia CCIM: Social Media and Mobile Technologies Presentation
Georgia CCIM: Social Media and Mobile Technologies PresentationGeorgia CCIM: Social Media and Mobile Technologies Presentation
Georgia CCIM: Social Media and Mobile Technologies Presentation
 
5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social Media5 Timesaving Tools for Managing the Overwhelming World of Social Media
5 Timesaving Tools for Managing the Overwhelming World of Social Media
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop
 
Denver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social PlatformsDenver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social Platforms
 
Social media 101
Social media 101Social media 101
Social media 101
 
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
 
Social Media Marketing Strategy 2014
Social Media Marketing Strategy 2014Social Media Marketing Strategy 2014
Social Media Marketing Strategy 2014
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International Organizations
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social media
 
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011
 
2014epic
2014epic2014epic
2014epic
 
eSocialFoundation - Social Media Training for SME's
eSocialFoundation - Social Media Training for SME'seSocialFoundation - Social Media Training for SME's
eSocialFoundation - Social Media Training for SME's
 
About Schematiq
About SchematiqAbout Schematiq
About Schematiq
 

Mehr von FSC Interactive

FSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB  | #beatouristnolaFSC Case Study: New Orleans CVB  | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Interactive
 
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Interactive
 
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Interactive
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USFSC Interactive
 
Using Social Media to Support Your Event
Using Social Media to Support Your EventUsing Social Media to Support Your Event
Using Social Media to Support Your EventFSC Interactive
 
FSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing BasicsFSC Interactive
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social MediaFSC Interactive
 
Using Photos to Optimize Social Media
Using Photos to Optimize Social MediaUsing Photos to Optimize Social Media
Using Photos to Optimize Social MediaFSC Interactive
 
Optimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaOptimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaFSC Interactive
 
YouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACYouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACFSC Interactive
 
GHAC Social Media 101 Training
GHAC Social Media 101 TrainingGHAC Social Media 101 Training
GHAC Social Media 101 TrainingFSC Interactive
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12FSC Interactive
 
Social media channels and stats
Social media channels and statsSocial media channels and stats
Social media channels and statsFSC Interactive
 
Social media strategy 101
Social media strategy 101Social media strategy 101
Social media strategy 101FSC Interactive
 
Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101FSC Interactive
 
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...FSC Interactive
 

Mehr von FSC Interactive (20)

FSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB  | #beatouristnolaFSC Case Study: New Orleans CVB  | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnola
 
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
 
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
 
Using Social Media to Support Your Event
Using Social Media to Support Your EventUsing Social Media to Support Your Event
Using Social Media to Support Your Event
 
FSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive Facebook Case Study
FSC Interactive Facebook Case Study
 
Hoot suite 101
Hoot suite 101Hoot suite 101
Hoot suite 101
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing Basics
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social Media
 
Using Photos to Optimize Social Media
Using Photos to Optimize Social MediaUsing Photos to Optimize Social Media
Using Photos to Optimize Social Media
 
Bedt training 8 14-13
Bedt training 8 14-13Bedt training 8 14-13
Bedt training 8 14-13
 
Optimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaOptimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social Media
 
YouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACYouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHAC
 
GHAC Social Media 101 Training
GHAC Social Media 101 TrainingGHAC Social Media 101 Training
GHAC Social Media 101 Training
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
 
Facebook privacy
Facebook privacyFacebook privacy
Facebook privacy
 
Social media channels and stats
Social media channels and statsSocial media channels and stats
Social media channels and stats
 
Social media strategy 101
Social media strategy 101Social media strategy 101
Social media strategy 101
 
Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101
 
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...
 

Último

LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0DanBrown980551
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kitJamie (Taka) Wang
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 

Último (20)

LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile Brochure
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kit
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 

NOEW 2012 presentation

  • 1. Online Marketing Strategy & Tactics NOEW 2012
  • 2. SEO SMO Search Engine Optimization Social Media Optimization SoMe SEM Search Engine Marketing Social Media Marketing (PPC)
  • 3. Social Media Facts • Social media, just like traditional media, doesn’t require your participation in every area. • Create as big or small of a community as your are comfortable with. • The average social network user is 37. • YouTube is the 2nd largest search engine behind Google…who happens to own them.
  • 4. Social Media Facts • Roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business. • Most social networks are free – just takes time. • There are more than 100 different social-media tracking tools for Facebook, Twitter and other online- media sites.
  • 5. So Where Do I start?
  • 7. Start with the Big Picture • What do we want to accomplish? • Who is responsible? • How many hours and how much money do we want to spend? • How will we measure success? • What are our competitors doing and how can we do it better?
  • 8. Analyze Engage Optimize
  • 9. Four Steps to Social Strategy 1. Listen To who? For What? People are already talking about you or your brand, join the conversation 2. Engage Take what people are saying about you or your brand an respond. But, do so in a manner that adds value 3. Analyze What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively? 4. Optimize Take what you’ve learned and make your messaging better for the future.
  • 11. Listen Google Alerts
  • 12. Listen Social Mention
  • 13. Listen Google Insights
  • 14. Listen Quantcast
  • 15. Hone in… Engage Create a detailed Plan of Action • What are the steps to accomplishing our goals? • What Assets will we be using? • What are the key Milestones to measure performance? • How are we tracking results?
  • 16. Engage Know Your Audience
  • 17. Engage Process and Protocol In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectivene ss and efficiency.
  • 18. Engage Schedule How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?
  • 19. Engage Schedule
  • 20. Optimize Online Resources to RePURPOSE Promote and Connect • Paid Search • Natural Search Results • Blogging • Social Media • Associated Content • Business Listings and Link Development • E - Newsletter
  • 21. Tools Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign. Here are some tools we use and recommend…
  • 22. Your Inbox Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox or Calendar.
  • 23. Your Phone About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.
  • 24. Your Team There is no greater tool in your tool-kit than the team you work with. Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…
  • 25. TweetDeck TweetDeck is a Twitter application that helps to organize your twitter stream, messages and friends.
  • 26. Selective Tweets Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.
  • 27. You have goals and plan. • You have a schedule. • You know who you want to reach. • You have resources allocated. • You have content created. Now what…
  • 39. Analyze What Messaging Worked? • Facebook Insights – What messaging got the best response – What are your Facebook Fan demographics • Twitalyzer and TweetStats – How many times were you mentioned – Whats your social status? • Google Analytics – Referring Traffic – Keywords
  • 41. Analyze Bit.ly Bit.ly is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.
  • 43. Analyze Facebook Insights
  • 46. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 t. 504.894.8011 f. 504.894.8012 www.fscinteractive.com www.facebook/fscinteractive.com @fscnola www.slideshare.com/fscnola

Hinweis der Redaktion

  1. Search blogs, forums, microblogs, etc…www.socialmention.com
  2. What are the popular search terms in your category? Search by region,date range, categories, etc.
  3. How qualified is a site? Find information on traffic, demographics and similar sites on www.Quantcast.com. www.compete.com www.quarkbase.com are additional free tools.