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Photos for Fundraising
How non-profits can use images in
social media
2/21/2013

Page1
FSC Interactive
• Online and Interactive Marketing
Agency
• Specialize in Social Media Strategy,
Paid Search Campaigns and SEO
• Focus in Hospitality and Tourism

Page2
Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online
addict
• NOLA native with tours on both
coasts
• Mom to Reily Danger

Page3
Page4
Reasons to use social media
•
•
•
•
•

Page5

Build Awareness for your cause
Amass an army to help your cause
Recruit volunteers
Blow your own horn
Raise money!!
Why should I post images?

Page6
We would like to ask for your support…

Page7
Page8
What should I post?

Page9
Photos
•
•
•
•
•

Events
Faculty
Testimonials
Quotes
Get Creative!

P a g e 10
P a g e 11
Infographics
•
•
•
•
•

Industry or cause related Statistics
Company successes
Who, What When and Why
Talking points
Service areas

P a g e 12
P a g e 13
Where should I post?

P a g e 14
P a g e 15
Pinterest
What: An online pinboard. Users search, share and collect images creating a virtual
scrapbook.
Why:
13 Million Users
well-educated, those with higher income, and women are particularly likely to use the
site
Each image is an opportunity to link to you website.
It’s easy to re-pin, making it a quick way to gain exposure and grow your community
How:
Decide on Board themes
Make sure that you can regularly upload photos to your website

P a g e 16
P a g e 17
Instagram
What: A mobile photo sharing application
Why:
90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second
Doesn’t require or expect professional quality and filters help
New web presence offer greater exposure
Searchable hashtags allow for easy discovery
How:
Download the app to your phone
Connect to Facebook and Twitter
Aim, Shoot, Filter and post!

P a g e 18
Instagram

P a g e 19
Twitter
What: 140 character microblogging platform
Why:
Highly adopted and fast growing
Heavily used by national influencers and press
Hashtags for search can uncover great new profiles
Instagram photos no longer show in Twitter apps
How:
Download the app to your phone
Be mindful of character length: Photos count for 20 characters
Live Tweet from events and include hashtags
Tag people in your photos for greater reach

P a g e 20
Twitter

P a g e 21
Facebook

Well, duh, Tiffany!

P a g e 22
Use Your Cover Photo

And Your
Icons!

P a g e 23
Highlight Photos

P a g e 24
How can you put this to use…
Any ideas?

P a g e 25
Questions?

P a g e 26

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Using Photos to Optimize Social Media

  • 1. Photos for Fundraising How non-profits can use images in social media 2/21/2013 Page1
  • 2. FSC Interactive • Online and Interactive Marketing Agency • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • Focus in Hospitality and Tourism Page2
  • 3. Tiffany Starnes • Vice President of FSC Interactive • PR professional turned online addict • NOLA native with tours on both coasts • Mom to Reily Danger Page3
  • 5. Reasons to use social media • • • • • Page5 Build Awareness for your cause Amass an army to help your cause Recruit volunteers Blow your own horn Raise money!!
  • 6. Why should I post images? Page6
  • 7. We would like to ask for your support… Page7
  • 9. What should I post? Page9
  • 11. P a g e 11
  • 12. Infographics • • • • • Industry or cause related Statistics Company successes Who, What When and Why Talking points Service areas P a g e 12
  • 13. P a g e 13
  • 14. Where should I post? P a g e 14
  • 15. P a g e 15
  • 16. Pinterest What: An online pinboard. Users search, share and collect images creating a virtual scrapbook. Why: 13 Million Users well-educated, those with higher income, and women are particularly likely to use the site Each image is an opportunity to link to you website. It’s easy to re-pin, making it a quick way to gain exposure and grow your community How: Decide on Board themes Make sure that you can regularly upload photos to your website P a g e 16
  • 17. P a g e 17
  • 18. Instagram What: A mobile photo sharing application Why: 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second Doesn’t require or expect professional quality and filters help New web presence offer greater exposure Searchable hashtags allow for easy discovery How: Download the app to your phone Connect to Facebook and Twitter Aim, Shoot, Filter and post! P a g e 18
  • 20. Twitter What: 140 character microblogging platform Why: Highly adopted and fast growing Heavily used by national influencers and press Hashtags for search can uncover great new profiles Instagram photos no longer show in Twitter apps How: Download the app to your phone Be mindful of character length: Photos count for 20 characters Live Tweet from events and include hashtags Tag people in your photos for greater reach P a g e 20
  • 23. Use Your Cover Photo And Your Icons! P a g e 23
  • 25. How can you put this to use… Any ideas? P a g e 25