1. FREDDIE C
This avatar representsa woman of middle aged who can be perceived
as quite “Geeky” andenjoysci-fi filmssuchas star trek and most
importantly the star wars films.Theyare of the age where they
watched the previousfilmswhentheywere young and are interestedin
seeingifthe newfilmsbring back any memories. Theyare normally
quite well offand have a well-paidjob.They feel iftheyenjoySci-Fi
filmsthey must enjoythe most well knownSci-Fi film
This avatar representsan elderlyman who was middle aged when
the firstfilmscame out. They may be taking their childrenor
grandchildrento watch it to see if the filmsthat they love have the
same effectonthem. The trailerwill appeal to them as the trailer
incorporates oldcharacters and ships. Theywill want to see how
theirfavourite characters have evolvedand developedandsee how
the fantasy world has developed.
This avatar representsthe younger generationwho wouldn’thave
beenalive whenthe original filmscame out. They may have been
taken to watch these filmsby a parent who watched the previous
films.The trailerwill make them want to watch the filmas theywill
not needto see the original filmsto enjoy thisone as it incorporates
new characters that this newgenerationof audience will grow up
watching.
This avatar representsmiddle agedwomenwho were youngwhen the
first filmscame out and may have beentaken to the filmwith their
parents. They may take their kidsto these filmsas theyenjoyedthe first
ones.The trailer will incorporate parts from the original filmsbut also will
introduce the audience to some of the newcharacters that will appeal to
young children.
