4. A Product to Market? This is probably what many Chapters have as an Educational structure: BSCM (10 weeks) MPR (8 weeks) DSP (9 weeks) ECO (9 weeks) SMR (9 weeks) Total: One year
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6. A Product to Market? Assumes retention rate of 60% 6 1 5 SMR 8 3 5 ECO 9 3 6 DSP 10 3 7 MPR 12 12 BSCM Total Marketing Retention Class
9. A Product to Market? Just Market BSCM Class Feed other classes from BSCM Two classes per week Need at least 4 instructors
10. A Product to Market? So… We now know what we want to market What are the mechanics of the Marketing Plan?
11. InfoUSA – Selection Criteria >= $5 Million in revenues Area Codes and Zip Codes (Thomas Guide): 210 10 60 Contact Names: Plant Manager, Operations Manager etc. 1,700 Companies for $250 - $500
14. Results? 10 – 12 Students registered for BSCM Class If………….. Executed correctly!
15. The benefit of our experience…. There are price breaks at certain quantities so be careful about adding zip codes Spend several hours to get exactly what you want Use Excel or Access to query file Get statistics of companies in your Chapter
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17. www.usps.com Mailing Tools Direct Mail (Advertising) Click2Mail Upload Excel file (addresses) and Word document (postcard) Click2Mail validates addresses against USPS database Shows the cost Use credit/debit card
19. Web Site: www.apics-sgv.org Pre-Register for Classes We need to know how many books to order Name: APICS Number: Job Description: Company: Address: Phone: Email: Which Class? How did you learn about the class?
20. Registration APICS - San Gabriel Valley Chapter Your Shopping Cart APICS - San Gabriel Valley Chapter Your Shopping Cart Student_Name: Caroline Smith APICS_Number: 1657798 Job_Descr: Director, Operations Company: eSolar Address: 130 W. Union St. City_State_ZIP: Pasadena, CA 91103 Bus_Phone: 626-685-1876 Email: [email_address] Driving: Pasadena BSCM_Apr15: Yes MPR_Apr22: BSCM_Jul8: DSP_Jul15: BSCM_Sep30: SMR_Oct7: Exam: Exam Immediate Payment: Bring Check Date: 2008-07-12 Time: 01:07 AM -0400 How_Learn: My boss told me Item Options Quantity Remove Amount Basics of Supply Chain Management Item # Supply Chain - Members Subtotal: $395.00 USD $395.00 USD Item Options Quantity Remove Amount Basics of Supply Chain Management Item # Supply Chain - Members Subtotal: $395.00 USD $395.00 USD
21. Web Site / Finances Basics of Supply Chain Management Add to Cart Master Planning of Resources Add to Cart Detailed Scheduling and Planning Add to Cart Execution and Control of Operations Add to Cart Strategic Management of Resources Add to Cart San Gabriel Valley Chapter
22. Then What? Follow up emails to registered students Director of Education gives first class: Introduces students to APICS organization Gets to know the students (Extension of marketing plan)
23. The Future CSCP? Enlarge instructor base Structure/format of the classes Lean Manufacturing seminars?
24. In-house Training Now: JPL – Basics of Supply Chain Management Accu-sembly – Customized Basics of Supply Chain Management Recently (within the last 12 months): JPL – Fundamentals of Inventory Control Avon – Basics of Supply Chain Management Teknor Apex - Basics of Supply Chain Management