Fashion

Fashion Industry 101: How to start a fashion line in today’s market. Presented by: Global Companies Global Group Showroom

Before I get started… This is a business to make money… Design is an art, fashion is about capitalizing on a moment… Thank you, but we all ready have a Tommy, Isaac, Ralph and Donna… You have to decide if you want to be Rich or Famous…it’s hard to do both “ Good business is the best art.” Andy Warhol John Bartlett Isaac Mizrahi John Galliano Michael Kors Marc Jacobs

Where to Start ,[object Object],[object Object],[object Object]

What you will Need to Decide ,[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market Following the Money Trail

Design Concept Following the Money Trail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fashion Has Very Little to do with “it”

Fully Vertical In House Garment Production Design Support Services Patternmaking Prototype Samples Salesmen Samples www.fesslerusa.com

Evolution of a Trend 2001 2002

Keep it Real You have your own look. A signature style.

K.I.S.S. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Production Cheat Sheet ,[object Object],[object Object],[object Object],[object Object]

Finding a Factory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fashion Director meets with design team Design team presents line at sales meeting Concept #1 Merchandising Dept . Marketing & Promotional Dept. Wholesale Division ,[object Object],[object Object],[object Object],[object Object],Market Week Line is shown and sold to key retailers. Information is taken and based on production minimums garments that had the most interest are chosen and samples are made for “road reps” All orders are processed and the styles are put into production. A detail of best seller styles is reviewed and added to line. Goods begin to arrive at stores follow up phone calls are made from sales team for reorders Based on early selling goods are programmed for 2nd cutting In Stock goods are offered to small accounts. Plans production time and makes samples Costing is estimated Allocates production time Buys fabric Makes road rep samples Costing and technical designs are done Review of design and displays are done at each store Production Reviews events and holiday and programs promotions in accordance Fabric & Trim Sourcing Special request from the retailers are reviewed Any in store signage and advertisement is reviewed with V.M. Dept. Budget is approved by Financial dept. Events and Promotions are presented to stores Support is given to stores in accordance to orders under the direction of the sales manager. An in stock inventory is done & sold to small retailers Fit samples are approved Grading is done Production samples are reviewed for fit and costing Changes are made Orders are reviewed Cutting tickets are done Line goes in to production Early selling is reviewed and styles are planed for 2nd cutting Costing is approved Budget and margins are planned. Financial Dept. Visual Merchandiser plans displays and windows. Costing is approved Information is gather on sale thru and used for following collection and to re-merchandising the stores. Re-orders are placed Follows up on any problems Makes appointment for next market Inventory is entered and invoices are made Based on terms orders are picked and shipped Credit and term agreements are made Payment is received Margins are reviewed After promotions are compete a review of cost efficiency is done. Fashion Director meets with design team Design team presents line at sales meeting Concept #1 Merchandising Dept . Marketing & Promotional Dept. Wholesale Division ,[object Object],[object Object],[object Object],[object Object],Market Week Line is shown and sold to key retailers. Information is taken and based on production minimums garments that had the most interest are chosen and samples are made for “road reps” All orders are processed and the styles are put into production. A detail of best seller styles is reviewed and added to line. Goods begin to arrive at stores follow up phone calls are made from sales team for reorders Based on early selling goods are programmed for 2nd cutting In Stock goods are offered to small accounts. Plans production time and makes samples Costing is estimated Allocates production time Buys fabric Makes road rep samples Costing and technical designs are done Review of design and displays are done at each store Production Reviews events and holiday and programs promotions in accordance Fabric & Trim Sourcing Special request from the retailers are reviewed Any in store signage and advertisement is reviewed with V.M. Dept. Budget is approved by Financial dept. Events and Promotions are presented to stores Support is given to stores in accordance to orders under the direction of the sales manager. An in stock inventory is done & sold to small retailers Fit samples are approved Grading is done Production samples are reviewed for fit and costing Changes are made Orders are reviewed Cutting tickets are done Line goes in to production Early selling is reviewed and styles are planed for 2nd cutting Costing is approved Budget and margins are planned. Financial Dept. Visual Merchandiser plans displays and windows. Costing is approved Information is gather on sale thru and used for following collection and to re-merchandising the stores. Re-orders are placed Follows up on any problems Makes appointment for next market Inventory is entered and invoices are made Based on terms orders are picked and shipped Credit and term agreements are made Payment is received Margins are reviewed After promotions are compete a review of cost efficiency is done. Fashion Director meets with design team Design team presents line at sales meeting Concept #1 Merchandising Dept . Marketing & Promotional Dept. Wholesale Division ,[object Object],[object Object],[object Object],[object Object],Market Week Line is shown and sold to key retailers. Information is taken and based on production minimums garments that had the most interest are chosen and samples are made for “road reps” All orders are processed and the styles are put into production. A detail of best seller styles is reviewed and added to line. Goods begin to arrive at stores follow up phone calls are made from sales team for reorders Based on early selling goods are programmed for 2nd cutting In Stock goods are offered to small accounts. Plans production time and makes samples Costing is estimated Allocates production time Buys fabric Makes road rep samples Costing and technical designs are done Review of design and displays are done at each store Production Reviews events and holiday and programs promotions in accordance Fabric & Trim Sourcing Special request from the retailers are reviewed Any in store signage and advertisement is reviewed with V.M. Dept. Budget is approved by Financial dept. Events and Promotions are presented to stores Support is given to stores in accordance to orders under the direction of the sales manager. An in stock inventory is done & sold to small retailers Fit samples are approved Grading is done Production samples are reviewed for fit and costing Changes are made Orders are reviewed Cutting tickets are done Line goes in to production Early selling is reviewed and styles are planed for 2nd cutting Costing is approved Budget and margins are planned. Financial Dept. Visual Merchandiser plans displays and windows. Costing is approved Information is gather on sale thru and used for following collection and to re-merchandising the stores. Re-orders are placed Follows up on any problems Makes appointment for next market Inventory is entered and invoices are made Based on terms orders are picked and shipped Credit and term agreements are made Payment is received Margins are reviewed After promotions are compete a review of cost efficiency is done. Fashion Director meets with design team Design team presents line at sales meeting Concept #1 Merchandising Dept . Marketing & Promotional Dept. Wholesale Division ,[object Object],[object Object],[object Object],[object Object],Market Week Line is shown and sold to key retailers. Information is taken and based on production minimums garments that had the most interest are chosen and samples are made for “road reps” All orders are processed and the styles are put into production. A detail of best seller styles is reviewed and added to line. Goods begin to arrive at stores follow up phone calls are made from sales team for reorders Based on early selling goods are programmed for 2nd cutting In Stock goods are offered to small accounts. Plans production time and makes samples Costing is estimated Allocates production time Buys fabric Makes road rep samples Costing and technical designs are done Review of design and displays are done at each store Signage and planagrams are sent to stores Props, signage and fixtures are ordered Production Reviews events and holiday and programs promotions in accordance Fabric & Trim Sourcing Special request from the retailers are reviewed Any in store signage and advertisement is reviewed with V.M. Dept. Budget is approved by Financial dept. Events and Promotions are presented to stores Support is given to stores in accordance to orders under the direction of the sales manager. An in stock inventory is done & sold to small retailers Fit samples are approved Grading is done Production samples are reviewed for fit and costing Changes are made Orders are reviewed Cutting tickets are done Line goes in to production Early selling is reviewed and styles are planed for 2nd cutting Evaluates display performance Groups are reworked after selling Costing is approved Budget and margins are planned. Financial Dept. Visual Merchandiser plans displays and windows. Costing is approved Information is gather on sale thru and used for following collection and to re-merchandising the stores. Re-orders are placed Follows up on any problems Makes appointment for next market Inventory is entered and invoices are made Based on terms orders are picked and shipped Credit and term agreements are made Payment is received Margins are reviewed After promotions are compete a review of cost efficiency is done. Fashion Director meets with design team Design team presents line at sales meeting Concept #1 Merchandising Dept . Wholesale Division Production Financial Dept. Marketing & Promotional Dept. Review of design and displays are done at each store Signage and planagrams are sent to stores Props, signage and fixtures are ordered Evaluates display performance Groups are reworked after selling Visual Merchandiser plans displays and windows. Costing is approved All orders are processed and the styles are put into production. A detail of best seller styles is reviewed and added to line. Goods begin to arrive at stores follow up phone calls are made from sales team for reorders Based on early selling goods are programmed for 2nd cutting In Stock goods are offered to small accounts. Inventory is entered and invoices are made Based on terms orders are picked and shipped Credit and term agreements are made Payment is received Margins are reviewed ,[object Object],[object Object],[object Object],[object Object],Plans production time and makes samples Costing is estimated Fabric & Trim Sourcing Production samples are reviewed for fit and costing Costing is approved Allocates production time Buys fabric Makes road rep samples Costing and technical designs are done Fit samples are approved Grading is done Reviews events and holiday and programs promotions in accordance Special request from the retailers are reviewed Any in store signage and advertisement is reviewed with V.M. Dept. Budget is approved by Financial dept. Events and Promotions are presented to stores Support is given to stores in accordance to orders under the direction of the sales manager. After promotions are compete a review of cost efficiency is done.

Things to know. Retail Math. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things to Know. Costing. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things to know. Costing. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things to know. Misc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Legal & Accounting Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financing your Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financing your Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object]

What-Where-When Fall I Starts to show Jan-Feb Ships Aug-Sept Reorders Sept-Oct

What-Where-When Fall II Starts to show March April Ships Oct-Nov Reorders November

What-Where-When Spring I Starts to show Aug-Sept Ships Jan-Feb Reorders Feb-March

What-Where-When Spring II Starts to show Oct-Nov Ships March April Reorders May

What-Where-When Holiday Starts to show June or August Ships End of October Reorders November

What-Where-When Resort Starts to show August Ships November December Reorders January

Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retail Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points on Cut to Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cut to Order Control 6 12 12 6 Total 4 8 8 4 Nice Guy 2 4 4 2 Petty Girl XLarge Large Medium Small Store 24.80 1,500 Cotton Spring 123S5SK Cost Min Production Fabric Season Style No.

Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Review and QT Pick and Pack Distribution Warehousing Credit Approvals Invoicing Collection of AR Customs services Trade Mark Registration www.imextr.net

It’s not an Order Until it’s Paid ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fashion

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