Presentation by Beth Cocchiarella of emcpublicrelations.com at #FLBlogcon 2019.

1. C R I S I S C O M M U N I C AT I O N S
& Y O U R C L I E N T S
Beth Cocchiarella, EMC Public Relations
@BCOCCHIARELLA

2. A B O U T
M E
• 17 years in Public Relations &
Marketing
• Hospitality
• Government
• Banking
• Healthcare
• Engineering
• Former FOX 35 Orlando
News Reporter & Journalist
@ B C O C C H I A R E L L A

3. WHAT IS A
COMMUNICATIONS CRISIS?
Let’s get to know each other
@ B C O C C H I A R E L L A

4. • I N T E R N AT I O N A L S TA G E
• B E S T P R A C T I C E S
PULSE TRAGEDY

5. • L O C A L C R I S I S
• L E S S O N S L E A R N E D
HURRICANE DORIAN

6. –UNKNOWN
“If you don’t tell your story, someone else will”
1 0 S T E P S T O C R I S I S
C O M M U N I C AT I O N S S U C C E S S
@ B C O C C H I A R E L L A

7. 1. PLAN,
PREPARE &
ANTICIPATE
• What does this mean to
my business and clients?
@ B C O C C H I A R E L L A

8. 2. TEAMWORK
MAKES THE
DREAM WORK
3. SELECT
YOUR
SPOKESPERSON
4 . S E T T H E M
U P F O R
S U C C E S S
@ B C O C C H I A R E L L A

9. 5. NOTIFICATION
SYSTEMS
• Establish notification and
monitoring systems you
can trust to keep you up to
date on what’s happening
and what’s being said.

10. 6. KNOW YOUR
AUDIENCE
7 . P R E PA R E
H O L D I N G
S TAT E M E N T S
8 . A S S E S S
T H E C R I S I S
S I T U AT I O N
@ B C O C C H I A R E L L A

11. 9. DON’T
SHOOT THE
MESSENGER
• Keep it simple.
• Have no more than
three key messages.
@ B C O C C H I A R E L L A

12. 10. POST-
CRISIS
ANALYSIS
• What did we learn from
this?
• How can we improve our
process?
@ B C O C C H I A R E L L A

13. L E T ’ S D O A
T E S T R U N
@ B C O C C H I A R E L L A

14. Q U E S T I O N S ?
@ B C O C C H I A R E L L A

15. @ B C O C C H I A R E L L A
Beth Cocchiarella, EMC Public Relations