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Facebook 101
Bess Auer
Bess Auer
Bess Auer
Educator, blogger, social media pro
Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom
Bess Auer: Facebook 101 #FLBlogCon13
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave
Facebook for an external site
Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave
Facebook for an external site
More likely to be shared among friends
How do I set
up a page?
Personal Page
Personal Page
You don’t ever have to post.
Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.
Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.
You must have a personal page
to set up a “Fan Page”
Bess Auer: Facebook 101 #FLBlogCon13
Click
Pages
Bess Auer: Facebook 101 #FLBlogCon13
Click
Create
Page
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Easily
change
photos
Bess Auer: Facebook 101 #FLBlogCon13
Vital info
Vital info Photos and
Video
Vital info
Share
blog posts
Photos and
Video
Vital info
Share
blog posts
Other social
media channels
Photos and
Video
Vital info
Share
blog posts
Other social
media channels
Photos and
Video
Bess Auer: Facebook 101 #FLBlogCon13
Be social
with fans
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Pinterest
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Pinterest
Sound Cloud
Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Pinterest
Sound Cloud
Embed your Facebook post on your blog!
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Why Have a Facebook Fan Page?
Brands want to know!
Why Have a Facebook Fan Page?
Brands want to know!
Real time
stats
Real time
stats
Go deeper
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
AJ
The number of people who have clicked “hide” post.
AL
The number of people who have unliked your page due
a specific post.
Q&A With Bolles’ Caeleb Dressel
Post
Caeleb Dressel wins gold at
Worlds!
AJ AL
0 1
1 3
Bess Auer: Facebook 101 #FLBlogCon13
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Unlike your blog, you can pay to have people actually see
your information.
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Bess Auer: Facebook 101 #FLBlogCon13
Why Have a Facebook Fan Page?
Why Have a Facebook Fan Page?
Elbow grease!
Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!
Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!
Reminders:
Reminders:
What you post is public.
Reminders:
What you post is public.
Double-check spelling and grammar.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Focus on positive messages.
Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Focus on positive messages.
Analyze what you post via the
analytics.
Reminders:
Reminders:
Analyze what you post via the analytics.
Reminders:
Analyze what you post via the analytics.
What post types do best for you?
Reminders:
Analyze what you post via the analytics.
What post types do best for you?
When are your fans on Facebook?
More Info:
@Bess_Auer
bess@BessAuer.com

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