4. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
5. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
6. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
7. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom
11. Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
12. Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave
Facebook for an external site
13. Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave
Facebook for an external site
More likely to be shared among friends
18. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.
19. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.
You must have a personal page
to set up a “Fan Page”
82. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
83. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Focus on positive messages.
84. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Focus on positive messages.
Analyze what you post via the
analytics.