Presentation by Lou Mongello at FLBlogCon 2014.

1. Ten Reasons
to Start
a Podcast
@LouMongello

2. Podcasting is a
Real Business
@LouMongello

3. Have A
Question?
Ask Anytime!
@LouMongello

5. Who has
a blog?

6. You are
not alone!

7. @LouMongello

8. @LouMongello

9. Video

10. @LouMongello

11. @LouMongello

12. 1
Big Fish

13. 500,000,000 blogs (½ active)
250,000 podcasts (½ active)
250,000,000 : 125,000 = 2000:1 ratio
2000 Bloggers to
Every 1 Podcaster
@LouMongello

14. @LouMongello

15. Hey, Ladies!
•52% of all bloggers
•13% of all podcasters
•7,800 : 1 ratio of
female bloggers to
female podcasters
@LouMongello

16. That’s 1/10 of a person
@LouMongello

17. Be Discovered

18. 2
Simple &
Inexpensive

19. Basic Setup

20. All You Need
Is An App

21. Don’t Let The
Tech Scare You!

22. 3
Repurpose
Content

23. Content to Podcast

24. Podcast to Products
and Platforms

25. Lead to Additional
Opportunities
• Speaking
•Writing
• Physical Products
• Coaching
• Consulting
• Books
• Events

26. 4
Anywhere

27. How
&
Where
Physically Geographically

28. Anywhere

29. Anywhere, Anytime

30. Anywhere

31. 5
Listen
Longer

32. Distractions

33. 6
Deeper
Connection

34. Hear Passion

35. Intimate

36. ••Deeper Connection

37. ••

39. 7
The Expert
Effect

40. Instant Expert

41. You Never
Know Who is
Listening!

45. 8
The Expert
Effect
(Part Deux)

46. Connect you to experts
YOU want to meet!

47. The Expert Effect

48. 9
Monetize

49. Trusted
Influencer
• 79% listen to the show every week
• 96% have told others about WDW
Radio
• 94% have purchased a product or
service from a WDW Radio
advertiser

52. Monetize Your Audience Content Donations Products

53. 10
The Best Is
Yet To Come!

54. CarPlay

55. iOS 8

56. The Future

57. Turn Your Passion
Into Your Profession
PodcastersMastermind.com

60. HELP!
Lou@LouMongello.com
@LouMongello