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Ten Reasons 
to Start 
a Podcast 
@LouMongello
Podcasting is a 
Real Business 
@LouMongello
Have A 
Question? 
Ask Anytime! 
@LouMongello
Who has 
a blog?
You are 
not alone!
@LouMongello
@LouMongello
Video
@LouMongello
@LouMongello
1 
Big Fish
500,000,000 blogs (½ active) 
250,000 podcasts (½ active) 
250,000,000 : 125,000 = 2000:1 ratio 
2000 Bloggers to 
Every 1 Podcaster 
@LouMongello
@LouMongello
Hey, Ladies! 
•52% of all bloggers 
•13% of all podcasters 
•7,800 : 1 ratio of 
female bloggers to 
female podcasters 
@LouMongello
That’s 1/10 of a person 
@LouMongello
Be Discovered
2 
Simple & 
Inexpensive
Basic Setup
All You Need 
Is An App
Don’t Let The 
Tech Scare You!
3 
Repurpose 
Content
Content to Podcast
Podcast to Products 
and Platforms
Lead to Additional 
Opportunities 
• Speaking 
•Writing 
• Physical Products 
• Coaching 
• Consulting 
• Books 
• Events
4 
Anywhere
How 
& 
Where 
Physically Geographically
Anywhere
Anywhere, Anytime
Anywhere
5 
Listen 
Longer
Distractions
6 
Deeper 
Connection
Hear Passion
Intimate
••Deeper Connection
••
7 
The Expert 
Effect
Instant Expert
You Never 
Know Who is 
Listening!
8 
The Expert 
Effect 
(Part Deux)
Connect you to experts 
YOU want to meet!
The Expert Effect
9 
Monetize
Trusted 
Influencer 
• 79% listen to the show every week 
• 96% have told others about WDW 
Radio 
• 94% have purchased a product or 
service from a WDW Radio 
advertiser
Monetize Your Audience Content Donations Products
10 
The Best Is 
Yet To Come!
CarPlay
iOS 8
The Future
Turn Your Passion 
Into Your Profession 
PodcastersMastermind.com
HELP! 
Lou@LouMongello.com 
@LouMongello

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