1. Investing into S.E. Asia & eCommerce
By Paul Srivorakul

2. SG, MY, TH – Media Consumption

4. Visitation to Retail Category Grows
Across APAC Markets
Source: comScore Media Metrix – Multi Country Media Trend
Asia Pacific Visitors Ages 15+, October 2011

5. Ecommerce Evolution
• Phase 1: Search (Amazon) Helping people find what
they’re looking for at the exact moment they want it.
• Phase2: Push (Groupon, & Gilt) Deals on things people
probably weren’t looking for, with elements of
scarcity, limited time offers, and social baked in.
• Phase 3: Discovery (Pinterest, Birchbox, & Svpply)
Generating demand through personalized marketing
and curation with a seamless transition to buy

6. Ecommerce Landscape
Source: Luma Partners LLC 2012

8. Internet is being rebuilt around people
Peoples profile’s and content are moving with them as
they visit different sites
Past Today

9. Mobile allows for constant connectivity
% of daily queries by hour
Source: ThinkMobile with Google 2012

10. Mobile
Data Data Data Data Data Data Data
Data Data
Brand
Data Data
Content
Social Advertising Location
Data Data
Commerce
Data Data
Data Data Data Data Data Data Data
Gamification

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