RATIFICATIONOFTHE
SPONSORSHIPDEAL
WITHRAKUTEN

FCB · RAKUTEN
• Offices in: Japan, Europe, America and Oceania
• Top 20 of 2012 in Forbes Ranking
• Main brands in the group: Rakuten, Ebates, PriceMinister, Viber,
Wuaki TV
• Listed in Tokyo stock exchange
CREATED
1997February
NºOFEMPLOYEES
+13,500full time and indefinite contract
TURNOVER2015
$6.9 B
PROFITS2015
$1.5B

FINANCIALPAYMENTBYFCB
€ 5 M € 1.5 M
FCB · RAKUTEN
EXCLUSIVITY NAME
Main sponsor
Global Partner for
Innovation and
Entertainment
DURATION
4
• Global area: E-commerce
and digital content
• In Japan: Telecom, banking,
travel and cafeteria
seasons with
option to 1
additional
season
€55M
BONUS
for winning Champions League for winning Ligaper season
BO NUS

RIGHTS GRANTED TO RAKUTENASSOCIATION AND USE OF BRAND RIGHTS
CAMPNOU ANDCIUTATESPORTIVA
• Grandstand Façade
• Seating in North Goal terrace
• Pitch perimeter LED + 3D hoardings behind goals
• Backdrop (press conferences + institutional events)
• Benches
• Hoardings at training ground
SHIRT
first team match kit

RIGHTS GRANTED TO RAKUTENASSOCIATION AND USE OF BRAND RIGHTS
FIRSTTEAMRIGHTS
• Commercial
• Private meeting with players
• Attendance of training sessions
• Friendly match in Japan during contract period,
optional second match
DIGITALANDPROMOTIONALRIGHTS
• Website and Social Networks
• Announcements to fans and members
• Viber to be official club communication channel
• Prize for player of the season, online voting

RIGHTS GRANTED TO RAKUTENASSOCIATION AND USE OF BRAND RIGHTS
HOSPITALITYRIGHTS
• Tickets (stadium, away games and finals)
• Presidential box and VIP seats in Camp Nou
• Events on club facilities
COLLABORATIONS
Collaboration between the team
and J-League club Vissel
Kobe, owned by Rakuten