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Buyology Chap 10-Sex in Advertising review

Chapter review with some Pakistani ads example.

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Buyology Chap 10-Sex in Advertising review

  1. 1. Chapter review of book BUY-OLOGY LET'S SPEND THE NIGHT TOGETHER. Sex in advertising.
  2. 2. Does sex sells?
  3. 3. What does sex in advertising means? • Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. Sexually appealing imagery may or may not pertain to the product or service in question. Examples of sexually appealing imagery include nudity, pin-up models, and muscular men. -Wikipedia
  4. 4. How does using sex in advertising work? • We have old brains (lizard brains) In terms of evolution which pays attention to food, danger, and.. sex. • Whenever a person is exposed to a sexual message, their old brain gets activated. • Sex appeal can increase the effectiveness of an ad or commercial because it grabs the customer’s attention. It’s human nature to be curious about sex.
  5. 5. Experiment discussed in book • 60 participants divided in 2 groups. • Sex and the City where SATC and Malcolm in the Middle MITM • Then, one group from each category (SATC and MITM) watched adverts which were sexually suggestive and the remaining two groups watched advertisements containing no sexual connotations.
  6. 6. The result: • The result.. those who watched the “sexually explicit” commercials remembered less of what they had seen.
  7. 7. Some local ads examples
  8. 8. Some local ads examples
  9. 9. Reaction of people
  10. 10. Conclusion • 1. Sex doesn’t sell anything other than itself. • 2. Sex and beauty still work in advertising by activating mirror neurons.