Basics of digital marketing

1. BASICS OF DIGITAL MARKETING PRESENTATION BY: FAIZIN NAVAS S

2. MARKETING? • Activities associated with buying and selling • Includes advertising, selling and delivering products DIGITAL MARKETING? • Marketing of products or services using digital technologies, mainly on the internet • Channels include search engines, websites, social media, email, and mobile apps.

3. TRADITIONAL MARKETING VS DIGITAL MARKETING • Billboards • Radio • Television • Word of mouth • Print • Discounts • Testimonials • Infographics • Podcasts • YouTube • Social media • Blogs • Affiliates • Website reviews

4. SO… WHY DIGITAL MARKETING? • More reach • Targeted marketing • Interpretable, Versatile • Less expensive • Immediate publication

5. • SOCIAL MEDIA, PLATFORMS, POSTS Social media workflow Business Analysis Social Media Analysis Competitor Analysis Road Map Creating Strategy Execution

6. • What is SEO? • Why SEO? • How search engine works? • Crawling • Indexing • What is SEM?

7. TYPES OF SEO • Black hat • White hat • Grey hat • On page • Off page • Keyword Planner • Google Analytics • Google webmaster tool SEO TECHNIQUES MAJOR SEO TOOLS

8. ALGORITHMS • Panda • Penguin • Pigeon • Hummingbird • Possum • Mobilegeddon

9. • HTML • Structure of a HTML Page <html> <head> <title>Title of page</title> </head> <body> Content </body> </html> • Title • Link • Description • Schema TITLE LINK SCHEMA DESCRIPTION

10. • WEBSITES • WEBSITE ANALYSIS • SITEMAP • TYPES OF SITEMAPS • ROBOT.TXT • CANONICAL ISSUE AND REDIRECTION BASIC TERMS TO KNOW

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