Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Trend summary 2022

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 70 Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie Trend summary 2022 (20)

Anzeige

Aktuellste (20)

Anzeige

Trend summary 2022

  1. 1. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com @ezraeeman A selection of trends for media by Ezra Eeman, Mediahuis Change Director >>2022>>
  2. 2. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com How trends and evolutions impact what we do. audiences media offer & services needs & behaviours
  3. 3. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com How trends and evolutions impact what we do. audiences media offer & services needs & behaviours Technological Evolutions Economical Climate Industry Dynamics Policy & Regulation Financial Reality Technology Adoption Socio-Cultural Value Shifts Moral & Ethical Constraints
  4. 4. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I I #trends2022 Pandemic Life Adapting to a new reality Image: Jessica Olah
  5. 5. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Back to normal might never happen On average globally, almost 40% of “COVID remote workers” expect returning to their pre- COVID work routine will take at least six months or more, 18% don’t think it will ever go back to how it was before. Source: Ipsos July 2021
  6. 6. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Newsrooms shift to hybrid & distributed work As a respons to the COVID-19 crisis, newsrooms have quickly had to reconfigure how they operated. Hybrid working will be the norm for many journalists in the future and some organizations (e.g Quartz) decided to become fully distributed. Helpful resources like the ‘Distributed Newsroom Playbook’ show how it can done. Source: Reuters Institute & Fathm Distributed Newsroom Playbook
  7. 7. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Covid-19 news fatigue is real A key challenge for the news media this year is to re-engage those who have turned away from news. Different surveys have shown a fatigue from pandemic news all throughout the population. Source: Reuters Institute
  8. 8. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Mental health: young people more affected . After nearly two years of pandemic life, Gen Z points to COVID-19 as a significant source of stress that is getting in the way of them pursing their social, educational, and career goals. Source: AP/Norc Dec 2021
  9. 9. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Mental health: near breakdown in the newsroom
  10. 10. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I II #trends2022 Wallets & Eyeballs The war for attention escalates Image: Katerina Limpitsouni
  11. 11. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Publishers push ahead with subscriptions Publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed by the Reuters Institute (79%) saying this will be one of their most important revenue priorities. Source: Reuters Institute Jan 2022
  12. 12. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com But consumer attention is stretched For the average American multitasking leads to 32 hour day. Over 13 hours are spent using technology & media and this expected to grow by another 20 minutes in 2022. Source: Activate Consulting & WSJ – Activate Outlook 2022
  13. 13. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com And wallets & eyeballs are a finite resource There is only so much content we can watch, read and listen & there is a limit to the amount consumers are prepared to pay for news. Subscription fatigue might set in and publishers will need to explore complimentary revenue streams. Source: Innovation in Media World Report 2022
  14. 14. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I III #trends2022 Crypto Makes the World Go Round From hype to broader adoption
  15. 15. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Cryptocurrencies might see broad adoption in 2022 According to mobile analytics firm App Annie crypto-trading apps are a significant driver of increased mobile sessions for all generations. For Gen Z they project 155% from 2020 to 18.9B sessions in 2022. Source: App Annie – Mobile Forecast 2022
  16. 16. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Even if most consumers remain hesitant Source: Activate Consulting & WSJ – Activate Outlook 2022
  17. 17. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Publishers explore crypto-subscriptions In April 2021, Time announced it would begin accepting cryptocurrency as a form of payment for digital subscriptions through a new partnership with Crypto.com. Cryptocurrencies drive down the cost of transferring value and this might disrupt existing payment solutions. Source: Time
  18. 18. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I IV #trends2022 Journalism 3.0 Experimenting with decentralized media
  19. 19. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Web3: a new paradigm? Web3 is an idea for a new iteration of the World Wide Web based on blockchains, which incorporates concepts including decentralization and token-based economics (NFT). New concepts of ownership & value could tap into consumer behaviors such as collecting, betting and supporting content creators. Source: Benedict Evans – Three Steps to the Future
  20. 20. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com NFT’s: The new token-based economy NFT’s or Non Fungible Tokens have exploded onto the scene, with total sales exceeding 8B$ in 2021. As they are unique block-chain based digital assets they introduce the idea of scarcity to a digital landscape overloaded with stuff. For media companies they offer the opportunity to new revenue streams via token based access to content.
  21. 21. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com NFT’s: An experiment in digital property Several media companies are exploring the potential of NFT’s as a way to sell news artifacts, images or archival content as collectibles. Further down the line NFT’s could also be a new way to sell subscriptions, in the form of a token which not only grants access to content, but also ownership, and any number of rewards. SCMP - Artifacts CNN - Vault AP – NFT Marketplace
  22. 22. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com NFT’s: Early in the hype cycle The NFT market is still in it’s infancy. Only a very limited number of people is aware of NFT and even less people actively use it. As always with new technologies NFT’s might currently be experiencing a speculative bubble. Source: Activate Consulting & WSJ – Activate Outlook 2022
  23. 23. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com DAO’s: A new form of collective Another white-hot idea are DAO’s, decentralized autonomous organizations (DAO). These are entities with no central leadership. Decisions get made from the bottom-up, and are governed by a specific set of rules enforced on a blockchain. Early experiment’s with decentralized publishers or press agencies are seeing the light of day. Mirror PubDAO
  24. 24. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com The rise of the influence journalist On the back of new technologies & platforms individual writers, vloggers, and podcasters are taking control of monetization. Newsletter company Substack reached 1 million paid subscriptions in 2021, representing a rush of new money into the media ecosystem, the vast majority of it going directly to writers. For publishers the rise of these ‘influence journalists’ might mean though discussions over revenue share for popular newsletters and podcasts. Source: Substack
  25. 25. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I V #trends2022 Games are the New Mall How every digital activity now happens inside games
  26. 26. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Passing the 3 billion milestone in 2022 Looking ahead, the global number of players will pass the 3-billion milestone next year in 2022. This number will continue to grow at a +5.6% CAGR (2015–2024) to 3.3 billion by 2024. The industry will grow across all major platforms, with mobile gaming continuing to represent the largest and fastest growing portion of the market. Source: NewZoo Global Games Market Report 2021
  27. 27. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com It’s time to think beyond the cliché-image of gamers Given the importance of gaming it is important for traditional media to better understand gaming behavior and user needs. People are spending time in games for different reasons and even if young people are a dominant category new gamers are increasingly older and more female. Source: New Zoo/GWI
  28. 28. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Games are the new mall. A rising number of young people are spending more time inside playing games especially in those that double as as social spaces. They are a next kind of social platform that fuels deep connections and escapism in an unique way. Source: Instagram Trend Report Mobile gamers play to interact, create & relieve stress
  29. 29. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Gaming is the new cinema Immersive storytelling formats are being sprung from gaming channels. The Dream SMP is an invite-only multiplayer Minecraft server, created by a group of YouTubers. Within the game they invented a new kind of cinematic universe & storytelling followed by hundreds of thousands of fans. Source: We Are Social – Trend Report 2022
  30. 30. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I VI #trends2022 Welcome to the Metaverse Hard to figure out, hard to ignore
  31. 31. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com The Metaverse has started Mark Zuckerberg’s announcement that Facebook would be changing its name to Meta brought the Metaverse to the forefront. Heralded as the next phase of the internet it is currently a buzzword for a variety of virtual and augmented experiences and environments that one day could evolve into an interconnected parallel world. Image: Meta
  32. 32. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com But we are still figuring out what it is According to a recent survey from the Reuter Institute just 8% of news publishers is indicating it will invest in creating new applications for the metaverse such as VR and AR in 2022. But since it has potentially a huge impact on all of our lives and the broader society on the long term, news media cannot afford to neglect it. Image: Time
  33. 33. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Digital activities will become Metaverse activities Many of the foundational elements are already here. Expect to see an increased number of AR/VR applications allowing consumer to visualize products and live experiences in their environment or in virtual settings with their avatars. Image: Time Source: Activate Consulting & WSJ – Activate Outlook 2022
  34. 34. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com AR will be more important than VR VR and AR have the potential to deliver a $1.5 trillion boost to the global economy by 2030. That’s the major finding of a recent study by PwC economists, with AR predicted to provide the bigger boost. The challenge for this to happen will be less about the technology and more about cultural adoption. Source: PwC Seeing is Believing
  35. 35. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com For media exploration and experimentation are key The New York Times R&D division started a dedicated track on ‘spatial journalism’. The focus will be on exploring new storytelling formats in extended, virtual and augmented reality with AR effects, wearables, spatial audio and game engines. Source: NYT R&D
  36. 36. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com New interfaces will open new media experiences Today, technology interacts primarily with two senses sight and sound. The Metaverse will trigger a search for a full internet of senses including haptic suits or even devices that use the brain as an interface. The lines between thinking and doing will blur. Concepts of privacy and integrity will take on new meanings. Source: Ericsson Research OWO Haptic Game Suit Wisear: Brain Interface
  37. 37. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I VII #trends2022 The New Video Landscape Social, short & interactive
  38. 38. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com TikTok is set to surpass 1.5 billion users in 2022 TikTok will reach 1,5 billion active users in 2022, making it the fastest social app to reach that goal in just 34 quarters. TikTok’s global rise will inevitably take attention time and revenue away from other apps and media activities. Source: App Annie - Mobile Forecast 2022
  39. 39. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com TikTok clones reshape the video landscape As TikTok is dominating the social video scene, others platforms have followed suit. Publishers indicate they will be putting much more effort into Instagram (+54%), TikTok (+44%), and YouTube (+43%), even if questions remain about how and whether journalists and news brands should engage on these platforms. Source: Reuters Institute Instagram Reels TikTok Reddit Feed Snapchat Spotlight
  40. 40. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Social & streaming overtake live tv Digital video time will continue to grow and replace television viewing time. By 2027, Deloitte Insights expects that social media will dominate among younger age groups (under 34). Source: Deloitte Insights 2021
  41. 41. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I VIII #trends2022 Audio Opportunities How audio taps into unused media moments
  42. 42. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Audio is the fastest growing media behavior Audio is projected as the fastest growing media behavior adding significant listening time by 2025, with consumers increasing the number of audio services they subscribe to. Source: Activate Outlook 2022
  43. 43. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Podcasts are king in the new audio landscape Source: Activate Outlook 2022/Reuters Institute Podcast will drive a significant share of the growth in time spent with digital audio. In a Reuters Institute survey 80% of the publishers say that they will be putting more resource into podcasts and digital audio The low barrier to entry & new ways to monetize will also lead to an explosion of individual creator-led podcasts.
  44. 44. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com The battle for the audio customer experience Publishers & platforms battle to control the full audio customer experience. Meanwhile paid features from Apple and Spotify open up the market for everyone. As the competition for attention grows publishers will need to invest in production but also into ongoing audience engagement & community building. New York Times Audio Facebook Audio Apple Podcast Subscriptions Spotify Podcast Subscriptions
  45. 45. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Audio offers new opportunities to experience news text-to-speech audio versions of articles drive new news habits. Live audio (Clubhouse, Twitter Spaces) is less of a hype but still engages audiences with a social, conversational layer to news. These hard to control environments come with new challenges of content moderation. Image: WSJ Image: CNN
  46. 46. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I IX #trends2022 The Data Conundrum Understanding users in a cookieless world
  47. 47. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com The cookieless future has been delayed Over the last three decades, tracking cookies have helped facilitate the growth of an online advertising market currently worth $478bn. As of 2023 cookies will no longer be supported by Google.
  48. 48. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Publishers become first-party data miners Publishers are experimenting and exploring solutions (e.g: contextual advertising, unified ID’s, cohorts,…) and building their own first-party data lakes. Pivotal, The New York Times new first-party data advertising service. Ads & Data, the new national advertising management agency of Telenet/SBS, Mediahuis, Pebble Media and Proximus Skynet, combining strong local and international media brands with the power of a high-quality data selection Nucleus, the new cross-brand first-party data platform by News Uk
  49. 49. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Consumers expect more privacy & less friction
  50. 50. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I X #trends2022 AI For All Increasing computing power in the hands of everyone
  51. 51. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com A stands for Automation 85% of publishers in this year’s Reuters Institute survey say that AI will be very or somewhat important in delivering better personalisation and content recommendations. 81% see AI as important for automating and speeding up newsroom workflows. Source: Reuters Institute
  52. 52. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Small newsrooms are also embracing AI Training courses and specific initiatives like to “AI Academy for Small Newsrooms” by LSE & Google help bridge the gap between big publishers and small newsrooms, ensuring that everyone can benefit from artificial intelligence. Source: LSE
  53. 53. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Growing number of tools for a drastic new workflow Ideation Creation Publication Ject.AI recommends new story angels & different voices United Robots shapes data into automated articles. Sophi automates the curation of the homepage outperforming humans
  54. 54. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I XI #trends2022 Reality In Danger What happens if we can no longer believe our eyes?
  55. 55. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com This person doesn’t exist Ever advancing deepfakes and synthetic media usher in a new era where images can no longer be trusted at ‘face’ value. The future is no longer about fact-checking what is fake but proving what is real. Image: https://thispersondoesnotexist.com
  56. 56. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com The battle against misinformation is uneven The growing number of fact-checking initiatives, fueled by Google, Facebook, and nonprofit foundations is no match for the volume of misinformation generated every second. Disinformation campaigns used to require a lot of human effort, but artificial intelligence has taken them to a whole new level. Deepfake Maker Duke Reportes Lab Fact-Checking Sites Map
  57. 57. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Media are seen as part of the problem There were over 8 million results of misinformation in online conversations since the beginning of 2021. The visual above plots mentions of misinformation alongside various industries over time. Media (dark blue) continues to grow in this respect. Chart: Talkwalker Consumer Intelligence Source: Hubspot Trend Report 2022
  58. 58. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Technology can also help fight misinformation t By providing provenance information, publishers can increase confidence in their content. For example: new technologies like blockchain make it possible to store contextual information about news photos that help users to understand if they are credible. In 2022 newsrooms will also invest in cutting-edge methods for uncovering the truth. Image: News Provenance Project Source: NiemanLab Predictions 2022
  59. 59. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I XII #trends2022 Journalism With A Cause The end of both-side-ism
  60. 60. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Moving beyond false balance In a media ecosystem besieged with misinformation and polarizing rhetoric, what the news media chooses not to cover can be as significant as what they do cover. In 2022 expect journalist to challenge ‘reporting both sides’ and taking a stance for democracy and it’s values Image: Duncan Hull Image: Alex Milan
  61. 61. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Covering the climate crisis better The news industry remains uncertain about how to deal with the complex and multi-faceted story of climate. New programmes like the Oxford Climate Journalism Network help journalists and editors develop their coverage of climate change.
  62. 62. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Newsrooms explore system thinking reporting Faced with complex issues like the Covid-19 pandemic, climate change, global migration and income inequality to name a few, journalists are exploring system thinking as a way to move beyond isolated news stories and connect patterns & structures that drive events.
  63. 63. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I XIII #trends2022 True Colors Soulsearching over diversity & inclusion
  64. 64. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com It’s still a long road to true diversity Newsrooms have a long way to go to address DEI. Only 22% of the 180 top editors across the 240 brands covered in a recent Reuters Institute survey are women. No clear data is available when it comes to political, ethnic or other diversity. Source: Reuters Institute
  65. 65. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Tracking representation Producing stories and shows that more accurately reflect society as a whole will be a continuous effort for newsrooms that want to take DEI seriously. Image: NPR
  66. 66. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com The influence of influencers 4 out of 5 young people agree that social media and other online celebrities have more influence on culture than traditional celebrities (like actors). This generation is looking for authenticity, deeper connections and value-driven content. Source: Instagram Trends Report/We Are Social
  67. 67. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Moving beyond algorithmic perfection Chart: GWI Zeitgeist 2021
  68. 68. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com I XIV #trends2022 Key Questions How to start a dialogue about these trends Image: Futures Cone adapted from Joseph Voros
  69. 69. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com Questions • Who/what is the ‘driver of change’? • How does this trend shape the wishes, needs and expectations of the audience? • Hoe does this trend shape the way you work and deliver value? • How might this trend substitute what you do? • Does this trend offer new opportunities for partnerships and collaborations? • How does this trend inspire? • What innovation does this trend allow?
  70. 70. email@nextgeneration.com Ý Contact: 123 456 789 www.nextgeneration.com @ezraeeman Interested to hear more?

×