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                           YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA
           Developed by:


                                                                                              Registered Delegates




Pharma
e-marketing Canada
2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto

Create the Perfect Social Media Strategy within your
Marketing Mix to Engage Customers and Improve ROI
                                                                                      Expert Speakers Include:
  Gain Insights from PAAB, ASC, & Rx&D: Hear their exact                                      Ray Chepesiuk
  recommendations towards Social Media Marketing and                                          Chief Executive O cer of
                                                                                              the autonomous
  Create the Perfect Campaign.                                                                Pharmaceutical Advertising
                                                                                              Advisory Board


  Embrace all the Opportunities within Social Media:                                          Linda J. Nagel
                                                                                              President and CEO
  Engage Physicians, Pharmacists, Nurses and Consumers to                                     Advertising
                                                                                              Standards Canada
  increase brand awareness and sales.
                                                                                              Christian Roy
  Build a Bespoke Multi-Channel Approach: Develop a                                           Vice President, Marketing,
                                                                                              Primary Care Business
  robust marketing strategy inspired by proven case studies                                   Unit
                                                                                              Pfizer Canada
  delivered by industry innovators.
                                                                                              Declan McGuiness
                                                                                              Head, Growth Brand
  Ensure a Strong ROI: Apply measurable resources to                                          Management
                                                                                              Bayer Inc.
  guarantee profitability with eChannels.
                                                                                              Henry Anderson
                                                                                              Global Interactive
 "Canada has been looking to the US and Europe for too long on this                           Marketing Manager
 topic. For the first time we have an event purely focused to the                              Novartis

 Canadian market. This will be one event we can't miss."
                                                                                              Dr. Shafiq Qaadri
                                          Christian Roy, VP, Marketing, Pfizer.                Physician, Medical
                                                                                              Lecturer & Writer




 In Association With:          Diamond Sponsor:               Water Bottle       Supporting       Gold & Lunch Sponsor:
                                                              Sponsors:          Sponsors:




                               Gold Sponsors:                                                     O    cial Media Partners:
                                                  TM
 Co ee Break Sponsor




                  For the full speaker line-up and the most up to date information visit:
                              www.eyeforpharma.com/emarketingcanada
Pharma                                                                                                                                                      Developed by:

e-Marketing Canada
November 1-2, Marriott Bloor Yorkville, Toronto

  A note from PAAB
  For the first time in Canada there is an agenda        areas, internal business, mobile, eCME,                    award show to showcase Canada’s best. It is a
  that o ers a comprehensive list of topics and         eDetailing the list goes on.. and I’ll be on hand          chance to get out of the routine business day
  experts in this new emerging marketing area.          to help ensure it all fits within the Canadian              and expand your mind and your marketing
  You’re guaranteed to gain essential insights          regulatory framework.                                      e orts. I hope to see you there.
  and be truly ahead of the game at the end of
  this summit. The opening sessions on Social           More than the learning, I look forward to
  Media will help you uncover the challenges            opportunity meet and network with pharma
  using this medium for targeting patients,             industry folks who are looking to the future in
  physicians , pharmacists, nurses and others. I        their marketing e orts. Although you can learn
  think one of the most important areas for             about the technology and science, making                   Ray Chepesiuk,
  pharma is how to establish a total marketing          marketing happen in the real world still                   PAAB Commisioner
  mix. I know this is at the heart of several           depends on knowing the right people. Oh, and
  presentations. This event really will cover all       I look forward to the first digital marketing


34 Expert Speakers Include:




Ray Chepesiuk          Patrick Massad        Linda J. Nagel          Nicole Bellam          Chrisoula Nikidis         Michelle Read-Kulig         Peter West
Chief Executive        Chief Review          President and CEO       Vice President         Director of Ethics        Senior Communications       Senior Marketing
O cer of the           O cer                 ASC                     ASC Clearance          and Compliance            Advisor, Digital & Social   Director
autonomous PAAB        PAAB                                          Services               Practices                 Media, Ontario Ministry     Wyeth/Pfizer
                                                                                            Rx&D                      of Health & Long-Term
                                                                                                                      Care




                       Christian Roy         Declan McGuiness        Elena Chouw            Claudio Battaglin         Henry Anderson              Danny Shenkman
Tom Pryzgoda                                 Head, Growth            Manager,               Senior Market             Global Interactive          eChannel Brand
                       Vice President,
Director,                                    Brand                   e-Marketing            Manager,                  Marketing                   Manager
                       Marketing, Primary
International                                Management              Pfizer Canada           E-Marketing               Manager                     Eli Lilly Canada Inc.
                       Care Business Unit
Marketing Operations                         Bayer Inc.                                     Bayer Inc.                Novartis
                       Pfizer Canada
Abbot




Dr. Shafiq Qaadri       Lily Holmyard         Neil Follett            Greg Cook              Natalie Bourré            Janet Smith                 Rick Campbell
Physician, Medical     Partner               Managing Director       Managing Director      Medical Marketing         Executive                   Editorial Director
Lecturer & Writer      Essential Research    Brightworks             MDBriefcase            and Social Media          Publisher                   Rogers Healthcare
                       Inc.                                                                 Consultant                Rogers Healthcare           Group
                                                                                            CFWH                      Group




                       Alec Melkonian         Lori Grant             Paul Kosto             Kim Bercovitz             Dave Pattenden              Martin Fisher
Greg Rice
                       Senior Vice            Senior Vice            CEO                    President                 Director - Health           Vice President
Managing Director,
                       President - Sales &    President - Brand      MediResource           The Research              Microsoft Canada            Clearly Health Inc
Healthcare
                       Client Services        Development &                                 Doctor
Conversion
Marketing-             Klick Pharma           Digital Strategy
Communication                                 Klick Pharma




Larry Lubin            Derek Patterson       Dr. Michael             Lee Segal              Day 1 Chair               Day 2 Chair
CEO                    Regional Director     Churchill-Smith         CEO and president      Brian O’Donnell           Dr. John Reeves
Blue Rush              Manulife Bank         Director of             Klick                  Executive                 President
                                             International A airs,                          Vice-President -          Kyp Canada Inc
                                             McGill University                              Interactive Services
                                             Health Centre                                  Klick Pharma
Pharma                                                                                                                Developed by:

e-Marketing Canada
November 1-2, Marriott Bloor Yorkville, Toronto


  CONFERENCE AT A GLANCE

      REASONS TO ATTEND                        Day One – November 1                       Day Two – November 2
      • Only eMarketing summit                            Summary                                   Summary
        focused purely to Canadian
                                                    Much anticipated PAAB                       Create an e ective
        pharma
                                                         workshop                                marketing mix
      • Premier event to learn about
        the most innovative market                  ASC and Rx&D insights.
                                                                                            Create e ective e-Details
        ing approaches.
                                                Understand all levels of Social
                                                          Media.                               Website optimisation
      • Vital Industry Topics

      • Discover the elusive ROI                  Establish physician search                    Metrics & Analytics
        within e-channels.                              characteristics
                                                                                           Mobile media, current apps
      • Host to Canada’s first                      eCme > importance and                     and future potential
        Pharma Digital Awards                            potential

                                                    Digital awards and
                                                      cocktail party!




  NETWORKING AND EXHIBITION
  Face-to-Face networking is key to prospering in 2010. Over 150 leaders and innovators in eMarketing will be in
  the same room as you and eager to exchange ideas and share experiences. The design of the event maximizes
  networking time with over 10 hours applied over the 2 days. No other event can provide you with 2 days of
  business focused networking with some of the most influential people in your field. Build relationships and
  grow your contact list in 2010 to transform the future of your business.



  The only exhibition floor you’ll need
  The eMarketing Canada Exhibition floor is an opportunity to see, discover and understand new products and solutions in
  action. Spaces are limited. Get in touch today to secure your place.

  Contact Ed Harris, SVP of Sales at, eharris@eyeforpharma.com




  DIGITAL AWARDS
  Discover how Canadian Pharma is Erupting into
  2011 with Digital Innovation
  eyeforpharma is proud to partner with Kyp Canada to bring you Canada’s first
  Pharma Digital Awards.

  Submission information and judging criteria can be found on
  www.eyeforpharma.com/emarketingcanada/awards




              For the full speaker line-up and the most up to date information visit:
                          www.eyeforpharma.com/emarketingcanada
Developed by:




Day One - November 1st, 2010

                                                     Welcome to the SUPER panel                        Target Physician Segments               EXCLUSIVE
Keynote Industry Overview                            Pharma + Regulators + Agencies + Physicians       by Leveraging the Power of              CANADIAN
                                                                                                                                              EPHYSICIAN
                                                                                                       eMarketing                               INSIGHTS
Stay ahead of Your Competitors                       Design a Successful Digital
                                            KEY                                                        • Realize the importance of
by Identifying the Top Digital             NOTE      Campaign– a discussion on how the                   segmenting your message to gain higher
Trends in 2011                                       regulatory authorities and pharma can               engagement and increased ROI ; urban vs.
• Restructure your organization and get ready        work together to achieve harmonious                 rural, males vs. females, higher vs. lower
  for the top social trends on the horizon.          goals.                                              prescribers, younger vs. older, heavier vs.
• Improve your products and brand adoption           • Learn key strategies in building a successful     lighter internet users etc…
  through utilizing the innovation in search and       online engagement platform.                     • Understand how to engage with these
  mobile technologies.                               • Develop best practice approaches in               segments by addressing their personal needs
• Plan your digital strategy by identifying how        negotiating online hurdles and obstacles.         and boundaries relative to eTactics.
  foreign markets influence Canadians.                • Establish exactly what SMM success can look     • Apply the appropriate communications mix to
• Increase brand awareness by embracing                like.                                             maximize reach and relevance for each
  the latest patient engagement programs.                                                                customer segment.
                                                     Moderator:
Brian O’Donnell, Executive Vice President            Ray Chepesiuk, CEO, PAAB                          Lily Holmyard, Partner, Essential Research
Interactive Services, Klick Pharma                                                                     Inc.
                                                     Panelists:
                                                     Christian Roy, VP Marketing, Pfizer Canada
Create True Regulatory Clarity                       Neil Follett, MD, Brightworks
                                                     Henry Anderson, Global Interactive Marketing       Digital Awards
Develop a successful Social                          Manager.
                                                                                                        Pre-Award panel: A panel of digital
                                                     Shafiq Qaadri, Physician, Government Medical
Media Marketing campaign.                            Lecturer                                           experts will highlight some of Canada’s
• Discuss a thought process which                                                                       most innovative and successful online
  will help you navigate through the                                                                    campaigns.
  regulatory framework without a GPS unit
                                                     Successfully Engage Using                          • Learn where Canada currently stands as a
• Explore various SMM opportunities by               Social Media                                         “digital industry” and what are the best
  considering several options and                                                                         examples on the market.
  overcoming possible barriers and pitfalls          Pharma E -Marketing - Fact or                      • Understand how to overcome the potential
                                                                                               KEY        barriers holding Canadian pharma back.
• Layer features and applications onto your          Fiction?                                 NOTE
                                                                                                        • Discover what to expect for digital pharma in
  social media marketing (SMM) platform which        • Understand Bayer's rationale for                   2011 and know exactly what NOT to do.
  satisfy the end-user’s appetite without              questioning this highly complex channel          Moderator
  super-sizing the manufacturer’s regulatory         • Understand how to make online channels the       Dr. John Reeves, President, Kyp Canada Inc
  risk                                                 backbone of a product launch and overcome
Patrick Massad, Chief Review O cer, PAAB               the obstacles when launching without a sales     Panelists
                                                       force                                            Michelle Read-Kulig, Senior Communications
Connect E ectively                                   • Establish the holy grail; ROI.                   Advisor, Ontario Ministry of Health
with Consumers to                                                                                       Ray Chepesiuk, CEO, PAAB
                                                     Declan McGuiness, Head, Growth Brand
                                                                                                        Dave Pattenden, Microsoft Canada
Enhance Brand Awareness                              Management, Bayer Inc.                             Lee Segal, President and CEO, Klick Pharma
• Understand how to ensure that Information          Claudio Battaglin, Senior Market Manager,          Natalie Bourre, Social Media Consultant
  doesn’t become Advertising                         E-Marketing , Bayer Inc.                           Paul Kosto , CEO, MediResource
• Gain Key Insights to Guarantee Regulatory          Engage Successfully with                  CASE
  Compliance in the e-universe                                                                STUDY
• Learn the ASC’s Exclusive top tips and traps for
                                                     Physicians by learning from a
  social media marketing                             Physician: Surely a No Brainer?
Linda J.Nagel, President and CEO, ASC                • Hear it from the source – understand where
Nicole Bellam, Vice President, ASC Clearance           when and why physician interact online
Services                                             • Discover exactly what a physician would
                                                       want in an ideal eMarketing situation.
Rx&D Code of Ethical Practices, Going                • Learn the potential impact media-savvy
Beyond Compliance.                                     physicians can have on your drug.
• Understand the key elements in applying the        Dr Shafiq Qaadri, Physician and Government
  fundamentals of the Rx&D Code of Ethical           Medical Lecturer
  Practices.
• Successfully engage health care professionals
                                                     Increase Patient Satisfaction and
  through applying an in-depth understanding         Brand Awareness – Examine The                      The networking drinks at the end of Day One
  of these requirements.                             Future of Patient Support Programs                 is your chance to catch up with old friends
• Learn how the most successful websites             • Find out how to increase patient satisfaction    and network with the sharpest minds in
  promote and support ethical business                 by harnessing the latest technology and          Canadian Marketing and eMarketing.
  practices and adhere fully to the Rx&D code.         identifying the patient’s exact need.
Chrisoula Nikidis, Director of Ethics and            • Boost program performance by integrating
Compliance Practices, Rx&D                             smartphones and the latest wireless
                                                       technology.
                                                     • Maximize your brand awareness by
                                                       developing an innovative and successful
                                                       patient support program.
                                                     Alec Melkonian, Senior Vice President Sales &
                                                     Client Services, Klick Pharma
                                                     Lori Grant, Senior Vice President Brand
                                                     Development & Digital Strategy, Klick Pharma


                For the full speaker line-up and the most up to date information visit:
                               www.eyeforpharma.com/emarketingcanada
Developed by:




Day Two - November 2nd, 2010
Establish the Behavior and             EXCLUSIVE     Get your Canadian pharma                            Enhance Brand Awareness and
                                                                                                CASE                                                CASE
Needs of the Online                    RESEARCH      company to be "Social Media               STUDY     Increase Sales by Utilizing               STUDY
                                        INSIGHT
Pharmacist and Nurse:                                Ready" – Learn from The Pfizer                       Online Video
Frontline Key Insights                               Canada experience                                   • Learn how to use innovative PAAB compliant
• Identify and engage by knowing what they           • Transform your organization to be                   strategies to connect directly with patients
  want and deliver what they need                      digitally-friendly in a web 2.0 environment.      • Review case studies that showcase online
• Maximize engagement by effectively                  • Learn the planning and resources required to        video used in healthcare.
  provoking your audience.                             get your organization ready for this new era in   • Understand how to fully embrace this essential
• Discover key insights into their e-habits and        Canada.                                             channel and integrate video into your
  learn the tips to attract both the technically     • Create a practical flowchart for a Web 2.0           marketing mix.
  savvy and the online neophyte                        conversation with Canadian physicians             Martin Fisher, Vice President, Clearly Health
Janet Smith, Executive Publisher, Rogers             Christian Roy, VP Marketing, Pfizer Canada           Inc
Healthcare Group                                     Elena Chouw, Manager, e-Marketing, Pfizer
Rick Campbell, Editorial Director, Rogers            Canada
Healthcare Group                                                                                         Increase Internal E ciency &
                                                     Clear out the Cobwebs and Integrate
Examine how Eli Lilly’s                                                                                  Enhance Physician Education
                                          CASE       Digital into your Marketing Mix
Successful Health Care Portal            STUDY       • Understand how to build a PAAB compliant          Achieve Significantly Increased ROI
was Built and its Level of                             non-branded strategy                              by Switching to Online CME
Success                                              • Fill your tool box with innovative tricks and
                                                                                                         • Benefit from the significant increase in health
• Define the vision for your portal to meet the         tactics
                                                     • Save time and cost by creating a full online        care professionals using the internet to fulfill
  needs of Canadian HCPs and your company                                                                  their learning needs.
• Learn to apply the right content and resources       support program
                                                                                                         • Understand the importance of investing in
  to e ectively attract the right audience to your   Neil Follett, MD, Brightworks                         eCME and establish clear ROI
  site                                                                                                   • Learn the key elements to a successful eCME
• Understand what metrics and results actually       Exclusive Insight into          CROSS                 program
                                                                                   INDUSTRY
  matter when calculating ROI                        Manulife One’s Multi         CASE STUDY'             Greg Cook, MD, MDBriefcase
Danny Shenkman, eChannel Brand Manager,              Channel Campaign – A
Eli Lilly Canada Inc.                                                                                    Creating Water Tight Operational
                                                     Digital End to End Success Story
                                                                                                         E ciency: Embrace the Digital Age
Insight into a Physician’s                CASE       • Increase sales and exposure through learning
                                         STUDY         how their strategic planning resulted in a        • Overcome the current challenges we face with
Successful Digital Plan to                                                                                 the marketing and business model
Prevent the Spread of H1N1                             successful multi-channel campaign.
                                                     • Discover how each challenge was overcome          • Understand how to utilize the current
• Understand how to Successfully engage with           including the hurdle of compliance.                 technology and opportunities in the
  consumers to raise disease awareness.              • Apply their success to your organisation by         marketplace
• Create a significant online impact with               adopting these key learning’s and using           • Create value for your organization by knowing
  minimal budget and resources.                        essential metrics.                                  what technology and people to back.
• Learn the appropriate balance of digital media                                                         Henry Anderson, Manager, Global Interactive
  to o er your audience.                             Derek Patterson, Regional Director, Manulife
                                                     Bank.                                               Marketing, Novartis
Dr. Michael Churchill-Smith, Director of             Larry Lubin, CEO, BlueRush Digital Media
International A airs, McGill University Health
                                                                                                         Reaching Today’s Physicians
Centre                                               Build a successful e-marketing                      • Trends in physician behavior with focus on EU
                                                     platform – Learn from a European                    • Physicians with comparison to US Physicians
                                                     Success Story.                                        Physician trends driving new commercial
Create the Perfect Marketing                                                                               models
                                                     • Identify the exact steps needed when
Mix                                                    implementing any regional campaign.               • Best practices for engaging today’s physicians
                                                     • Know the exact elements needed in research,       Jeremy Schneider, Vice President, Pharma
Optimizing Your Existing Digital                                                                         Sales, Reaching Today’s Physicians
                                                       development and implementation
Program                                              • Discover the entire campaigns ROI
• User Experience: how simple changes can
  make it better
                                                     Pete West, Senior Marketing Director, Pfizer          Round Table session
• Content: How the “Brand Publishing” mindset        Create a successful                   EUROPEAN       Brain storm and strategize on all the
  will help you maintain relevancy over time         marketing mix by applying             CASE STUDY     topics discussed over the past 2 days with
  and help drive business results.                   the essential fundamentals                           the speakers, sponsors and delegates;
• Maximizing Drive. Findability.                     • Establish the exact percentage and time scales     probably the most valuable session of the
  Discoverability. Shareabilty. Phygital               you should include towards eMarketing              event.
  Programs. All key to driving tra c in the new        channels.
  world.                                             • Effectively reduce your organizations sales
• Measurement: Some key web analytics that             costs though eMarketing.
  marketers need to “own”.                           • Increase your ROI by applying this proven
Greg Rice, Managing Director, Healthcare,              formula.
Conversion Marketing-Communication                   Tom Pryzgoda, Director, international Market-
                                                     ing Operations, Abbott




                      For the full speaker line-up and the most up to date information visit:
                                     www.eyeforpharma.com/emarketingcanada
Pharma                                                                                                                     Developed by:


e-Marketing Canada
November 1-2, Marriott Bloor Yorkville, Toronto

After months of intensive research with         and Rx&D. Gain the latest updates from          Our 5 Guarantees
senior level pharma and regulators, it          them and hear first hand how to have a
became obvious that Canada is screaming         regulated online relationship with payors.      to you:
out for a summit on eMarketing but              PAAB will also make up an exclusive social

                                                                                                1
focused purely to Canadian Pharma.              media workshop along with senior                    A roadmap for action
                                                pharma representatives and physicians to            -practical steps for your
The opportunity is here to engage both          put your questions on pharma social
                                                                                                    company to move
physicians and patients through the             media to bed.
E-channels they already use. For those
                                                                                                    confidently towards
who get it right, and avoid the pitfalls, the   Thanks to the exciting innovation taking            strategic eMarketing use
rewards can be great. Join us in Toronto        place in Canada, it is only fitting that an
to hear case studies from pharma
companies on successful multi-channel
marketing campaigns will form the
                                                awards ceremony will take place on Day 1
                                                to mark industry talent and best practice.
                                                Be a part of it and join now.
                                                                                                2 Knowledge brands today
                                                                                                  the biggest
                                                                                                              from some of


backbone of 'Pharma E-marketing
Canada'. Learn how to successfully
measure ROI for social media; a metric
                                                                                                3 New relationships withset of
                                                                                                  highly targeted, senior
                                                                                                                          a

which is notoriously hard to define. How                                                             peers
else can E-channels be used for pharma?

Learn how to implement patient
micro-sites and successfully optimize for       Jon Gwillim
                                                                                                4 Insights from theatmost in
                                                                                                  dynamic figures work
                                                                                                    Marketing today
search so your content is being found by        VP – eyeforpharma
the right people. Furthermore, learn to         jgwillim@eyeforpharma.com
measure and understand analytics to
ensure your site is used properly. One of
                                                + 44 207 375 7203
                                                P.s. Share the experience, huge discounts
                                                                                                5 A benchmark of what you
                                                                                                  companies, and
                                                                                                                 leading

the key reasons many of you and your            and promotions for group bookings.                  need to do to take your
colleagues will attend this event is the        Contact me directly for further                     place amongst them
appearance of regulators like PAAB, ASC,        information




 Business Opportunities For                                            Catch every presentation…
 Solution Providers                                                    It can be di cult to catch every presentation- and
                                                                       with the expertise on o er, you’ll want to. We will
 We are dedicated to providing a forum where                           record every presentation so you don’t have to miss a
 attendees can learn about the most advanced and                       thing. Simply purchase a ‘Gold Pass’ when you
 tailored solutions available on the market.
                                                                       register. You’ll be given access to the Online Video
 • There are a limited number of spaces available for                  within 10 days of the event.
   companies with an innovative solution within eMarketing
 • This event will build new prospects and strengthen                  Register on page 7 now.
   current business relationships.

 Opportunities available include                                         A great event should be
 • 1 to 1 meetings with key decision makers                              complimented by a great venue.
 • Take a speaking slot and address over 100 Marketing,
   eMarketing, Product and Brand specialists.                            This years event and awards ceremony will be at the
 • Show off your latest products and services in our                      Marriott Toronto Bloor Yorkville.
   exhibition hall
 • Build your brand with exclusive promotional                           We've managed to secure a
   opportunities                                                         reduced rate of $179 exc tax
 • Host interactive round table sessions with core clients and
   prospects... and much more!                                           Booking information will be
                                                                         sent with your conformation.
 If you want to meet with senior decision makers from
 pharmaceutical and biotech companies then contact                       Turn to page 7 to secure your
 the SVP of sales Ed Harris at eharris@eyeforpharma.com
                                                                         place




                     For the full speaker line-up and the most up to date information visit:
                                   www.eyeforpharma.com/emarketingcanada
Developed by:



Register NOW in 3 easy steps
Pharma eMarketing Canada, November 1-2 Marriott Bloor Yorkville, Toronto
    1. YOUR CHOICE OF REGISTRATION PACKAGE
                                                                              Super Early Bird Price                                                      Early Bird Price                                                      Standard Price
   FOR PHARMA COMPANIES
                                                                               Before 13th August                                                     Before 17th of September

   Platinum Pass
   • Two day full access pass
   • Access to all the Workshops                                                $1799 CAD                                                                  $2099 CAD                                                        $2399 CAD
   • Full event video recording
   • Exclusive eMarketing Report

   Gold Pass
   • Two day full access pass
   • Access to all the Workshops
                                                                                $1599 CAD                                                                  $1899 CAD                                                         $2199 CAD
   • Full event recording

   Silver Pass
   • Two day full access pass                                                   $1399 CAD                                                                  $1699 CAD                                                         $1999 CAD
   • Access to all the Workshops


   FOR SOLUTIONS                                                              Super Early Bird Price                                                      Early Bird Price                                                      Standard Price
   PROVIDERS & CONSULTANTS                                                     Before 13th August                                                     Before 17th of September

   Platinum Pass
   • Two day full access pass                                                      $1999 CAD                                                               $2299 CAD                                                         $2599 CAD
   • Full event video recording
   • Exclusive eMarketing Report

   Gold Pass
   • Two day full access pass                                                      $1799 CAD                                                               $2099 CAD                                                         $2399 CAD
   • Full event recording


   Silver Pass
   • Two day full access pass                                                      $1599 CAD                                                                $1899 CAD                                                         $2199 CAD

   NGO                                                                                                                                                       $699 CAD
*All prices are in Canadian dollars *NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT


    2. DELEGATE DETAILS
Mr / Mrs / Ms / Dr: _________________ First name: _____________________________ Last name: ___________________________ Company:___________________________
Position / Title: ____________________________________________________________Telephone: ___________________________ Fax: ________________________________

E-mail: ______________________________________ Country: ____________________ Address: _____________________________ Postcode: ___________________________


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   FAX THIS FORM TO +44 20 7375 7576                                                                                                        4 EASY WAYS TO REGISTER TODAY!
                                                                                                                                            ONLINE: Go to www.eyeforpharma.com/emarketingcanada and submit your
   Group Discounts                                                                                                                          details for instant confirmation of your place.
   Take advantage of eyeforpharmas unique team discounts. The more you                                                                      E-MAIL: The eyeforpharma Registration Team at register@eyeforpharma.com
   bring, the more you save! For example: ***Register for 3 full price tickets
   and get 1 FREE!                                                                                                                          FAX: Send this form by fax to: +44 20 73 75 75 76
   Groups should contact Jon Gwillim: jgwillim@eyeforpharma.com                                                                             CALL: eyeforpharma on +44 20 73 75 75 75
Terms & Conditions                                                                                                                        All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the prevailing rate
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cancel your registration after 24th September 2010 we will be obliged to charge you the full fee. Please note - you must notify           that prices quoted are correct at time of publishing however; bookings will only be accepted if there is no material error in the
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                               For the full speaker line-up and the most up to date information visit:
                                                         www.eyeforpharma.com/emarketingcanada
Over 200
                          YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA
          Developed by:


                                                                                            Registered Delegates




Pharma
e-marketing Canada
2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto

Create the Perfect Social Media Strategy within your
Marketing Mix to Engage Customers and Improve ROI
5 great reasons to attend this conference:                                         'Industry Buzz around
                                                                                   eMarketing Canada:
    Get the latest information and analysis at your fingertips.
1   Key case study insights from Bayer, Pfizer, Eli Lily, Novartis as well as key
                                                                                        Eyeforpharma is at the top of the
    recommendations from PAAB and the ASC. You’ll gain more insights in 2
                                                                                   list when it comes to E-Marketing
    days than from weeks of market research or the purchase of reports.
                                                                                   Conferences for Pharma. The 300
    Understand how to truly optimize your multi channel approach into
                                                                                   strong European show was a clear
    2011.
                                                                                   example of this and I look forward to
                                                                                   working with Jon on this Canadian
2 Industry Expert Speakers. have come together allowing you to
  For the first time all the key players
                                                                                   focused summit in November.
                                                                                          Claudio Battaglin, Senior Marketing
    create the perfect strategy for your marketing mix. Let your business                  Manager, e-Marketing, Bayer, Inc.
    benefit from their key insights and ensure your product makes the sales
    it deserves.
                                                                                      Great agenda and line up.
                                                                                   Addresses many of the challenges
3 Unrivalled networking. to networking, you’ll be guaranteed to
  With over 10 hours dedicated
                                                                                   and hot topics specific to Canadian
                                                                                   pharma.
    leave eMarketing Canada with your smart phone full of new valuable
                                                                                           Henry Anderson, Global Interactive
    contacts.                                                                                   Marketing Manager, Novartis


4 Senior level descision-makers in attendance. players from
  Rub shoulders with 100+ of the leading pharma executive
                                                                                       eyeforpharma always deliver
                                                                                   cutting-edge, concise conferences
    Canada and abroad to give you’re a truly global perspective.
                                                                                   on a global scale, I am proud to be
                                                                                   associated with them and see them
5 No sales pitches! is an independently researched forum committed to
  emarketing Canada
                                                                                   as a key player in delivering
                                                                                   up-to-date intelligence to the
    equipping you with the tools and expertise to drive your business
                                                                                   industry
    forward. Every single presentation is rigorously reviewed to ensure an
                                                                                        Len Starnes, Head of Digital Marketing
    unrivalled high quality.
                                                                                                    and Sales, Bayer Schering

Media Partners:
                                                                                   We all know 2 heads are better
                                                                                   than 1.
                                                                                   Bring along your colleagues to
                                                                                   receive free upgrades and
                                                                                   tickets. email Jon Gwillim directly
                                                                                   at: jgwillim@eyeforpharma.com



             For the full speaker line-up and the most up to date information visit:
                          www.eyeforpharma.com/emarketingcanada

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Pharma e marketing canada 2010 nov 1-2 (3)

  • 1. Over 200 YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA Developed by: Registered Delegates Pharma e-marketing Canada 2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto Create the Perfect Social Media Strategy within your Marketing Mix to Engage Customers and Improve ROI Expert Speakers Include: Gain Insights from PAAB, ASC, & Rx&D: Hear their exact Ray Chepesiuk recommendations towards Social Media Marketing and Chief Executive O cer of the autonomous Create the Perfect Campaign. Pharmaceutical Advertising Advisory Board Embrace all the Opportunities within Social Media: Linda J. Nagel President and CEO Engage Physicians, Pharmacists, Nurses and Consumers to Advertising Standards Canada increase brand awareness and sales. Christian Roy Build a Bespoke Multi-Channel Approach: Develop a Vice President, Marketing, Primary Care Business robust marketing strategy inspired by proven case studies Unit Pfizer Canada delivered by industry innovators. Declan McGuiness Head, Growth Brand Ensure a Strong ROI: Apply measurable resources to Management Bayer Inc. guarantee profitability with eChannels. Henry Anderson Global Interactive "Canada has been looking to the US and Europe for too long on this Marketing Manager topic. For the first time we have an event purely focused to the Novartis Canadian market. This will be one event we can't miss." Dr. Shafiq Qaadri Christian Roy, VP, Marketing, Pfizer. Physician, Medical Lecturer & Writer In Association With: Diamond Sponsor: Water Bottle Supporting Gold & Lunch Sponsor: Sponsors: Sponsors: Gold Sponsors: O cial Media Partners: TM Co ee Break Sponsor For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada
  • 2. Pharma Developed by: e-Marketing Canada November 1-2, Marriott Bloor Yorkville, Toronto A note from PAAB For the first time in Canada there is an agenda areas, internal business, mobile, eCME, award show to showcase Canada’s best. It is a that o ers a comprehensive list of topics and eDetailing the list goes on.. and I’ll be on hand chance to get out of the routine business day experts in this new emerging marketing area. to help ensure it all fits within the Canadian and expand your mind and your marketing You’re guaranteed to gain essential insights regulatory framework. e orts. I hope to see you there. and be truly ahead of the game at the end of this summit. The opening sessions on Social More than the learning, I look forward to Media will help you uncover the challenges opportunity meet and network with pharma using this medium for targeting patients, industry folks who are looking to the future in physicians , pharmacists, nurses and others. I their marketing e orts. Although you can learn think one of the most important areas for about the technology and science, making Ray Chepesiuk, pharma is how to establish a total marketing marketing happen in the real world still PAAB Commisioner mix. I know this is at the heart of several depends on knowing the right people. Oh, and presentations. This event really will cover all I look forward to the first digital marketing 34 Expert Speakers Include: Ray Chepesiuk Patrick Massad Linda J. Nagel Nicole Bellam Chrisoula Nikidis Michelle Read-Kulig Peter West Chief Executive Chief Review President and CEO Vice President Director of Ethics Senior Communications Senior Marketing O cer of the O cer ASC ASC Clearance and Compliance Advisor, Digital & Social Director autonomous PAAB PAAB Services Practices Media, Ontario Ministry Wyeth/Pfizer Rx&D of Health & Long-Term Care Christian Roy Declan McGuiness Elena Chouw Claudio Battaglin Henry Anderson Danny Shenkman Tom Pryzgoda Head, Growth Manager, Senior Market Global Interactive eChannel Brand Vice President, Director, Brand e-Marketing Manager, Marketing Manager Marketing, Primary International Management Pfizer Canada E-Marketing Manager Eli Lilly Canada Inc. Care Business Unit Marketing Operations Bayer Inc. Bayer Inc. Novartis Pfizer Canada Abbot Dr. Shafiq Qaadri Lily Holmyard Neil Follett Greg Cook Natalie Bourré Janet Smith Rick Campbell Physician, Medical Partner Managing Director Managing Director Medical Marketing Executive Editorial Director Lecturer & Writer Essential Research Brightworks MDBriefcase and Social Media Publisher Rogers Healthcare Inc. Consultant Rogers Healthcare Group CFWH Group Alec Melkonian Lori Grant Paul Kosto Kim Bercovitz Dave Pattenden Martin Fisher Greg Rice Senior Vice Senior Vice CEO President Director - Health Vice President Managing Director, President - Sales & President - Brand MediResource The Research Microsoft Canada Clearly Health Inc Healthcare Client Services Development & Doctor Conversion Marketing- Klick Pharma Digital Strategy Communication Klick Pharma Larry Lubin Derek Patterson Dr. Michael Lee Segal Day 1 Chair Day 2 Chair CEO Regional Director Churchill-Smith CEO and president Brian O’Donnell Dr. John Reeves Blue Rush Manulife Bank Director of Klick Executive President International A airs, Vice-President - Kyp Canada Inc McGill University Interactive Services Health Centre Klick Pharma
  • 3. Pharma Developed by: e-Marketing Canada November 1-2, Marriott Bloor Yorkville, Toronto CONFERENCE AT A GLANCE REASONS TO ATTEND Day One – November 1 Day Two – November 2 • Only eMarketing summit Summary Summary focused purely to Canadian Much anticipated PAAB Create an e ective pharma workshop marketing mix • Premier event to learn about the most innovative market ASC and Rx&D insights. Create e ective e-Details ing approaches. Understand all levels of Social Media. Website optimisation • Vital Industry Topics • Discover the elusive ROI Establish physician search Metrics & Analytics within e-channels. characteristics Mobile media, current apps • Host to Canada’s first eCme > importance and and future potential Pharma Digital Awards potential Digital awards and cocktail party! NETWORKING AND EXHIBITION Face-to-Face networking is key to prospering in 2010. Over 150 leaders and innovators in eMarketing will be in the same room as you and eager to exchange ideas and share experiences. The design of the event maximizes networking time with over 10 hours applied over the 2 days. No other event can provide you with 2 days of business focused networking with some of the most influential people in your field. Build relationships and grow your contact list in 2010 to transform the future of your business. The only exhibition floor you’ll need The eMarketing Canada Exhibition floor is an opportunity to see, discover and understand new products and solutions in action. Spaces are limited. Get in touch today to secure your place. Contact Ed Harris, SVP of Sales at, eharris@eyeforpharma.com DIGITAL AWARDS Discover how Canadian Pharma is Erupting into 2011 with Digital Innovation eyeforpharma is proud to partner with Kyp Canada to bring you Canada’s first Pharma Digital Awards. Submission information and judging criteria can be found on www.eyeforpharma.com/emarketingcanada/awards For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada
  • 4. Developed by: Day One - November 1st, 2010 Welcome to the SUPER panel Target Physician Segments EXCLUSIVE Keynote Industry Overview Pharma + Regulators + Agencies + Physicians by Leveraging the Power of CANADIAN EPHYSICIAN eMarketing INSIGHTS Stay ahead of Your Competitors Design a Successful Digital KEY • Realize the importance of by Identifying the Top Digital NOTE Campaign– a discussion on how the segmenting your message to gain higher Trends in 2011 regulatory authorities and pharma can engagement and increased ROI ; urban vs. • Restructure your organization and get ready work together to achieve harmonious rural, males vs. females, higher vs. lower for the top social trends on the horizon. goals. prescribers, younger vs. older, heavier vs. • Improve your products and brand adoption • Learn key strategies in building a successful lighter internet users etc… through utilizing the innovation in search and online engagement platform. • Understand how to engage with these mobile technologies. • Develop best practice approaches in segments by addressing their personal needs • Plan your digital strategy by identifying how negotiating online hurdles and obstacles. and boundaries relative to eTactics. foreign markets influence Canadians. • Establish exactly what SMM success can look • Apply the appropriate communications mix to • Increase brand awareness by embracing like. maximize reach and relevance for each the latest patient engagement programs. customer segment. Moderator: Brian O’Donnell, Executive Vice President Ray Chepesiuk, CEO, PAAB Lily Holmyard, Partner, Essential Research Interactive Services, Klick Pharma Inc. Panelists: Christian Roy, VP Marketing, Pfizer Canada Create True Regulatory Clarity Neil Follett, MD, Brightworks Henry Anderson, Global Interactive Marketing Digital Awards Develop a successful Social Manager. Pre-Award panel: A panel of digital Shafiq Qaadri, Physician, Government Medical Media Marketing campaign. Lecturer experts will highlight some of Canada’s • Discuss a thought process which most innovative and successful online will help you navigate through the campaigns. regulatory framework without a GPS unit Successfully Engage Using • Learn where Canada currently stands as a • Explore various SMM opportunities by Social Media “digital industry” and what are the best considering several options and examples on the market. overcoming possible barriers and pitfalls Pharma E -Marketing - Fact or • Understand how to overcome the potential KEY barriers holding Canadian pharma back. • Layer features and applications onto your Fiction? NOTE • Discover what to expect for digital pharma in social media marketing (SMM) platform which • Understand Bayer's rationale for 2011 and know exactly what NOT to do. satisfy the end-user’s appetite without questioning this highly complex channel Moderator super-sizing the manufacturer’s regulatory • Understand how to make online channels the Dr. John Reeves, President, Kyp Canada Inc risk backbone of a product launch and overcome Patrick Massad, Chief Review O cer, PAAB the obstacles when launching without a sales Panelists force Michelle Read-Kulig, Senior Communications Connect E ectively • Establish the holy grail; ROI. Advisor, Ontario Ministry of Health with Consumers to Ray Chepesiuk, CEO, PAAB Declan McGuiness, Head, Growth Brand Dave Pattenden, Microsoft Canada Enhance Brand Awareness Management, Bayer Inc. Lee Segal, President and CEO, Klick Pharma • Understand how to ensure that Information Claudio Battaglin, Senior Market Manager, Natalie Bourre, Social Media Consultant doesn’t become Advertising E-Marketing , Bayer Inc. Paul Kosto , CEO, MediResource • Gain Key Insights to Guarantee Regulatory Engage Successfully with CASE Compliance in the e-universe STUDY • Learn the ASC’s Exclusive top tips and traps for Physicians by learning from a social media marketing Physician: Surely a No Brainer? Linda J.Nagel, President and CEO, ASC • Hear it from the source – understand where Nicole Bellam, Vice President, ASC Clearance when and why physician interact online Services • Discover exactly what a physician would want in an ideal eMarketing situation. Rx&D Code of Ethical Practices, Going • Learn the potential impact media-savvy Beyond Compliance. physicians can have on your drug. • Understand the key elements in applying the Dr Shafiq Qaadri, Physician and Government fundamentals of the Rx&D Code of Ethical Medical Lecturer Practices. • Successfully engage health care professionals Increase Patient Satisfaction and through applying an in-depth understanding Brand Awareness – Examine The The networking drinks at the end of Day One of these requirements. Future of Patient Support Programs is your chance to catch up with old friends • Learn how the most successful websites • Find out how to increase patient satisfaction and network with the sharpest minds in promote and support ethical business by harnessing the latest technology and Canadian Marketing and eMarketing. practices and adhere fully to the Rx&D code. identifying the patient’s exact need. Chrisoula Nikidis, Director of Ethics and • Boost program performance by integrating Compliance Practices, Rx&D smartphones and the latest wireless technology. • Maximize your brand awareness by developing an innovative and successful patient support program. Alec Melkonian, Senior Vice President Sales & Client Services, Klick Pharma Lori Grant, Senior Vice President Brand Development & Digital Strategy, Klick Pharma For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada
  • 5. Developed by: Day Two - November 2nd, 2010 Establish the Behavior and EXCLUSIVE Get your Canadian pharma Enhance Brand Awareness and CASE CASE Needs of the Online RESEARCH company to be "Social Media STUDY Increase Sales by Utilizing STUDY INSIGHT Pharmacist and Nurse: Ready" – Learn from The Pfizer Online Video Frontline Key Insights Canada experience • Learn how to use innovative PAAB compliant • Identify and engage by knowing what they • Transform your organization to be strategies to connect directly with patients want and deliver what they need digitally-friendly in a web 2.0 environment. • Review case studies that showcase online • Maximize engagement by effectively • Learn the planning and resources required to video used in healthcare. provoking your audience. get your organization ready for this new era in • Understand how to fully embrace this essential • Discover key insights into their e-habits and Canada. channel and integrate video into your learn the tips to attract both the technically • Create a practical flowchart for a Web 2.0 marketing mix. savvy and the online neophyte conversation with Canadian physicians Martin Fisher, Vice President, Clearly Health Janet Smith, Executive Publisher, Rogers Christian Roy, VP Marketing, Pfizer Canada Inc Healthcare Group Elena Chouw, Manager, e-Marketing, Pfizer Rick Campbell, Editorial Director, Rogers Canada Healthcare Group Increase Internal E ciency & Clear out the Cobwebs and Integrate Examine how Eli Lilly’s Enhance Physician Education CASE Digital into your Marketing Mix Successful Health Care Portal STUDY • Understand how to build a PAAB compliant Achieve Significantly Increased ROI was Built and its Level of non-branded strategy by Switching to Online CME Success • Fill your tool box with innovative tricks and • Benefit from the significant increase in health • Define the vision for your portal to meet the tactics • Save time and cost by creating a full online care professionals using the internet to fulfill needs of Canadian HCPs and your company their learning needs. • Learn to apply the right content and resources support program • Understand the importance of investing in to e ectively attract the right audience to your Neil Follett, MD, Brightworks eCME and establish clear ROI site • Learn the key elements to a successful eCME • Understand what metrics and results actually Exclusive Insight into CROSS program INDUSTRY matter when calculating ROI Manulife One’s Multi CASE STUDY' Greg Cook, MD, MDBriefcase Danny Shenkman, eChannel Brand Manager, Channel Campaign – A Eli Lilly Canada Inc. Creating Water Tight Operational Digital End to End Success Story E ciency: Embrace the Digital Age Insight into a Physician’s CASE • Increase sales and exposure through learning STUDY how their strategic planning resulted in a • Overcome the current challenges we face with Successful Digital Plan to the marketing and business model Prevent the Spread of H1N1 successful multi-channel campaign. • Discover how each challenge was overcome • Understand how to utilize the current • Understand how to Successfully engage with including the hurdle of compliance. technology and opportunities in the consumers to raise disease awareness. • Apply their success to your organisation by marketplace • Create a significant online impact with adopting these key learning’s and using • Create value for your organization by knowing minimal budget and resources. essential metrics. what technology and people to back. • Learn the appropriate balance of digital media Henry Anderson, Manager, Global Interactive to o er your audience. Derek Patterson, Regional Director, Manulife Bank. Marketing, Novartis Dr. Michael Churchill-Smith, Director of Larry Lubin, CEO, BlueRush Digital Media International A airs, McGill University Health Reaching Today’s Physicians Centre Build a successful e-marketing • Trends in physician behavior with focus on EU platform – Learn from a European • Physicians with comparison to US Physicians Success Story. Physician trends driving new commercial Create the Perfect Marketing models • Identify the exact steps needed when Mix implementing any regional campaign. • Best practices for engaging today’s physicians • Know the exact elements needed in research, Jeremy Schneider, Vice President, Pharma Optimizing Your Existing Digital Sales, Reaching Today’s Physicians development and implementation Program • Discover the entire campaigns ROI • User Experience: how simple changes can make it better Pete West, Senior Marketing Director, Pfizer Round Table session • Content: How the “Brand Publishing” mindset Create a successful EUROPEAN Brain storm and strategize on all the will help you maintain relevancy over time marketing mix by applying CASE STUDY topics discussed over the past 2 days with and help drive business results. the essential fundamentals the speakers, sponsors and delegates; • Maximizing Drive. Findability. • Establish the exact percentage and time scales probably the most valuable session of the Discoverability. Shareabilty. Phygital you should include towards eMarketing event. Programs. All key to driving tra c in the new channels. world. • Effectively reduce your organizations sales • Measurement: Some key web analytics that costs though eMarketing. marketers need to “own”. • Increase your ROI by applying this proven Greg Rice, Managing Director, Healthcare, formula. Conversion Marketing-Communication Tom Pryzgoda, Director, international Market- ing Operations, Abbott For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada
  • 6. Pharma Developed by: e-Marketing Canada November 1-2, Marriott Bloor Yorkville, Toronto After months of intensive research with and Rx&D. Gain the latest updates from Our 5 Guarantees senior level pharma and regulators, it them and hear first hand how to have a became obvious that Canada is screaming regulated online relationship with payors. to you: out for a summit on eMarketing but PAAB will also make up an exclusive social 1 focused purely to Canadian Pharma. media workshop along with senior A roadmap for action pharma representatives and physicians to -practical steps for your The opportunity is here to engage both put your questions on pharma social company to move physicians and patients through the media to bed. E-channels they already use. For those confidently towards who get it right, and avoid the pitfalls, the Thanks to the exciting innovation taking strategic eMarketing use rewards can be great. Join us in Toronto place in Canada, it is only fitting that an to hear case studies from pharma companies on successful multi-channel marketing campaigns will form the awards ceremony will take place on Day 1 to mark industry talent and best practice. Be a part of it and join now. 2 Knowledge brands today the biggest from some of backbone of 'Pharma E-marketing Canada'. Learn how to successfully measure ROI for social media; a metric 3 New relationships withset of highly targeted, senior a which is notoriously hard to define. How peers else can E-channels be used for pharma? Learn how to implement patient micro-sites and successfully optimize for Jon Gwillim 4 Insights from theatmost in dynamic figures work Marketing today search so your content is being found by VP – eyeforpharma the right people. Furthermore, learn to jgwillim@eyeforpharma.com measure and understand analytics to ensure your site is used properly. One of + 44 207 375 7203 P.s. Share the experience, huge discounts 5 A benchmark of what you companies, and leading the key reasons many of you and your and promotions for group bookings. need to do to take your colleagues will attend this event is the Contact me directly for further place amongst them appearance of regulators like PAAB, ASC, information Business Opportunities For Catch every presentation… Solution Providers It can be di cult to catch every presentation- and with the expertise on o er, you’ll want to. We will We are dedicated to providing a forum where record every presentation so you don’t have to miss a attendees can learn about the most advanced and thing. Simply purchase a ‘Gold Pass’ when you tailored solutions available on the market. register. You’ll be given access to the Online Video • There are a limited number of spaces available for within 10 days of the event. companies with an innovative solution within eMarketing • This event will build new prospects and strengthen Register on page 7 now. current business relationships. Opportunities available include A great event should be • 1 to 1 meetings with key decision makers complimented by a great venue. • Take a speaking slot and address over 100 Marketing, eMarketing, Product and Brand specialists. This years event and awards ceremony will be at the • Show off your latest products and services in our Marriott Toronto Bloor Yorkville. exhibition hall • Build your brand with exclusive promotional We've managed to secure a opportunities reduced rate of $179 exc tax • Host interactive round table sessions with core clients and prospects... and much more! Booking information will be sent with your conformation. If you want to meet with senior decision makers from pharmaceutical and biotech companies then contact Turn to page 7 to secure your the SVP of sales Ed Harris at eharris@eyeforpharma.com place For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada
  • 7. Developed by: Register NOW in 3 easy steps Pharma eMarketing Canada, November 1-2 Marriott Bloor Yorkville, Toronto 1. YOUR CHOICE OF REGISTRATION PACKAGE Super Early Bird Price Early Bird Price Standard Price FOR PHARMA COMPANIES Before 13th August Before 17th of September Platinum Pass • Two day full access pass • Access to all the Workshops $1799 CAD $2099 CAD $2399 CAD • Full event video recording • Exclusive eMarketing Report Gold Pass • Two day full access pass • Access to all the Workshops $1599 CAD $1899 CAD $2199 CAD • Full event recording Silver Pass • Two day full access pass $1399 CAD $1699 CAD $1999 CAD • Access to all the Workshops FOR SOLUTIONS Super Early Bird Price Early Bird Price Standard Price PROVIDERS & CONSULTANTS Before 13th August Before 17th of September Platinum Pass • Two day full access pass $1999 CAD $2299 CAD $2599 CAD • Full event video recording • Exclusive eMarketing Report Gold Pass • Two day full access pass $1799 CAD $2099 CAD $2399 CAD • Full event recording Silver Pass • Two day full access pass $1599 CAD $1899 CAD $2199 CAD NGO $699 CAD *All prices are in Canadian dollars *NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT 2. DELEGATE DETAILS Mr / Mrs / Ms / Dr: _________________ First name: _____________________________ Last name: ___________________________ Company:___________________________ Position / Title: ____________________________________________________________Telephone: ___________________________ Fax: ________________________________ E-mail: ______________________________________ Country: ____________________ Address: _____________________________ Postcode: ___________________________ 3. PAYMENT I enclose a cheque/draft for: $____________ (payable to FC Business Intelligence) Credit card number: ________________________________________________________ Please invoice my company: $ ____________ Purchase Order No.: __________ Expiry date: __________________ Security Number (last three digits on back) _______ Please charge my credit card: $ _________________________________________ Name on card: _____________________________________________________________ Amex Visa Mastercard Signature:_____________________________ Country:____________________________ FAX THIS FORM TO +44 20 7375 7576 4 EASY WAYS TO REGISTER TODAY! ONLINE: Go to www.eyeforpharma.com/emarketingcanada and submit your Group Discounts details for instant confirmation of your place. Take advantage of eyeforpharmas unique team discounts. The more you E-MAIL: The eyeforpharma Registration Team at register@eyeforpharma.com bring, the more you save! For example: ***Register for 3 full price tickets and get 1 FREE! FAX: Send this form by fax to: +44 20 73 75 75 76 Groups should contact Jon Gwillim: jgwillim@eyeforpharma.com CALL: eyeforpharma on +44 20 73 75 75 75 Terms & Conditions All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the prevailing rate Places are transferable without any charge. Cancellations before 24th September 2010 incur an administrative charge of 25%. If you on the invoice date and the relevant details will appear on the invoice. FC Business Intelligence Ltd. takes every care to ensure cancel your registration after 24th September 2010 we will be obliged to charge you the full fee. Please note - you must notify that prices quoted are correct at time of publishing however; bookings will only be accepted if there is no material error in the eyeforpharma in writing of a cancellation, or we will be obliged to charge you the full fee. The organisers reserve the right to make price advertised on the website. Please read the complete text of term & conditions at: changes to the program without notice. https://secure.firstconf.com/emarketingcanada/terms.php For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada
  • 8. Over 200 YOUR PASSPORT TO CANADA’S MUST ATTEND EVENT FOR PHARMA Developed by: Registered Delegates Pharma e-marketing Canada 2 day conference - November 1 - 2, Marriott Bloor Yorkville, Toronto Create the Perfect Social Media Strategy within your Marketing Mix to Engage Customers and Improve ROI 5 great reasons to attend this conference: 'Industry Buzz around eMarketing Canada: Get the latest information and analysis at your fingertips. 1 Key case study insights from Bayer, Pfizer, Eli Lily, Novartis as well as key Eyeforpharma is at the top of the recommendations from PAAB and the ASC. You’ll gain more insights in 2 list when it comes to E-Marketing days than from weeks of market research or the purchase of reports. Conferences for Pharma. The 300 Understand how to truly optimize your multi channel approach into strong European show was a clear 2011. example of this and I look forward to working with Jon on this Canadian 2 Industry Expert Speakers. have come together allowing you to For the first time all the key players focused summit in November. Claudio Battaglin, Senior Marketing create the perfect strategy for your marketing mix. Let your business Manager, e-Marketing, Bayer, Inc. benefit from their key insights and ensure your product makes the sales it deserves. Great agenda and line up. Addresses many of the challenges 3 Unrivalled networking. to networking, you’ll be guaranteed to With over 10 hours dedicated and hot topics specific to Canadian pharma. leave eMarketing Canada with your smart phone full of new valuable Henry Anderson, Global Interactive contacts. Marketing Manager, Novartis 4 Senior level descision-makers in attendance. players from Rub shoulders with 100+ of the leading pharma executive eyeforpharma always deliver cutting-edge, concise conferences Canada and abroad to give you’re a truly global perspective. on a global scale, I am proud to be associated with them and see them 5 No sales pitches! is an independently researched forum committed to emarketing Canada as a key player in delivering up-to-date intelligence to the equipping you with the tools and expertise to drive your business industry forward. Every single presentation is rigorously reviewed to ensure an Len Starnes, Head of Digital Marketing unrivalled high quality. and Sales, Bayer Schering Media Partners: We all know 2 heads are better than 1. Bring along your colleagues to receive free upgrades and tickets. email Jon Gwillim directly at: jgwillim@eyeforpharma.com For the full speaker line-up and the most up to date information visit: www.eyeforpharma.com/emarketingcanada