We had an opportunity to talk with Kitman Labs about ways big data is leveraged for baseball. The following slides are highlights from our Twitter chat with them.

1. Kitman Labs
@KitmanLabs
Hugely! Look at Moneyball. It proved
science is different between
winning/losing. Our system is Moneyball’s
next evolution.
ex.pn/datatalk
#DataTalk
#DataTalkBig Data & Baseball Analytics

2. Join our #DataTalk on Thursdays at 5 p.m. ET
We had an opportunity to talk with Kitman Labs
about ways big data is leveraged for baseball.
The following slides are highlights from our
tweetchat with them.
ex.pn/baseball

3. How important are data and
analytics when it comes to sports,
specifically baseball?

4. Kitman Labs
@KitmanLabs
Hugely! Look at Moneyball. It proved
science is different between
winning/losing. Our system is Moneyball’s
next evolution.
ex.pn/datatalk
#DataTalk
Kitman Labs
@KitmanLabs
Hugely! Look at Moneyball. It proved
science is difference between
winning/losing. Our system is Moneyball’s
next evolution.
ex.pn/datatalk
#DataTalk

5. Kitman Labs
@KitmanLabs
Hugely! Look at Moneyball. It proved
science is different between
winning/losing. Our system is Moneyball’s
next evolution.
ex.pn/datatalk
#DataTalk
Jordan Takeyama
Senior Public Relations Specialist at
Experian
@JordanTakeyama ex.pn/datatalk
#DataTalk
It’s been fascinating to see how analytics
has transformed the way general managers
and trainers make decisions.

6. What types of data do you look at?

7. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
We collect real time data from many sources
including exercises recorded in Capture, our 3D
video athlete screening tool. Plus daily self-
reports of well-being and sleep quality, GPS data,
heart rate availability, etc. It varies by team.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
We collect real time data from many sources
including exercises recorded in Capture, our 3D
video athlete screening tool. Plus daily self-
reports of well-being and sleep quality, GPS data,
heart rate availability, etc. It varies by team.

8. How does analyzing data help you
(or clients) make smarter decisions
and stay ahead of the competition?

9. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
It’s impacted most facets of the industry -
stats, finances, etc. - we’re applying it to injury
prevention and athlete health.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
It’s impacted most facets of the industry -
stats, finances, etc. - we’re applying it to injury
prevention and athlete health.

10. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Our system is designed to be holistic and find
insights from many data sources. The more
information, the better.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Our system is designed to be holistic and find
insights from many data sources. The more
information, the better.

11. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Our system is designed to be holistic and find
insights from many data sources. The more
information, the better.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
We call what we do “the science of winning.”
Significantly increased player availability is a
HUGE competitive advantage.

12. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Our system is designed to be holistic and find
insights from many data sources. The more
information, the better.
Experian Data Lab
@Experian Data Lab
ex.pn/datatalk
#DataTalk
It’s similar in business. We look to provide
insights to our clients to help them mitigate
risk and make better decisions.

13. How have you seen data impact
common baseball injuries?

14. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Make highly informed decisions about the
smartest ways to train and condition, and to
keep their players healthy and on the field.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Make highly informed decisions about the
smartest ways to train and condition, and to
keep their players healthy and on the field.

15. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Make highly informed decisions about the
smartest ways to train and condition, and to
keep their players healthy and on the field.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Research shows that many factors
play a role in this epidemic. Longitudinal
tracking of these risks can help reduce it, for
instance, subtle velocity drops and pitch
movement deviations have been shown to be
markers of fatigue and injury risk.

16. Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
Make highly informed decisions about the
smartest ways to train and condition, and to
keep their players healthy and on the field.
Kitman Labs
@KitmanLabs
ex.pn/datatalk
#DataTalk
We don’t prescribe off days - we empower
coaches to use both our insights and their
expertise to make the best decisions they can.

17. Can you share any success stories
on how analyzing data has helped
teams and organizations gain a
competitive advantage?

18. ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
We don’t tell players, coaches, trainers, etc. to
change - we enable them to perform at the
height of their potential.
ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
We don’t tell players, coaches, trainers, etc. to
change - we enable them to perform at the
height of their potential.

19. ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
We don’t tell players, coaches, trainers, etc. to
change - we enable them to perform at the
height of their potential.
ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
We’ve done studies showing that clients’
injuries have been reduced 15-33%. Keeping
players on the field is key to winning.

20. ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
Paradigm shifts are always hard for some.
Moneyball certainly dealt with that. We’re
confident our system speaks for itself.
ex.pn/datatalk
#DataTalk
Jordan Takeyama
Senior Public Relations Specialist at
Experian
@JordanTakeyama
I’d say data has more than proved itself in baseball - if
you look at the Rays, A’s, Giants, etc.

21. ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
Paradigm shifts are always hard for some.
Moneyball certainly dealt with that. We’re
confident our system speaks for itself.
ex.pn/datatalk
#DataTalkKitman Labs
@KitmanLabs
Paradigm shifts are always hard for some.
Moneyball certainly dealt with that. We’re
confident our system speaks for itself.

22. What advice do you have for those
that have never analyzed their own
data?

23. ex.pn/datatalk
#DataTalk
Biggest similarities lie in leveraging data and
analytics to reduce risk and make more
informed decisions.
Experian Data Lab
@ExperianDataLab
ex.pn/datatalk
#DataTalk
Biggest similarities lie in leveraging data and
analytics to reduce risk and make more
informed decisions.
Experian Data Lab
@ExperianDataLab

24. ex.pn/datatalk
#DataTalk
Biggest similarities lie in leveraging data and
analytics to reduce risk and make more
informed decisions.
Experian Data Lab
@ExperianDataLab
ex.pn/datatalk
#DataTalk
Kitman Labs
@KitmanLabs
We’re confident that we’re doing the most sports
science research and tech development in this space.
We’re equipped to provide this cutting-edge data
analysis to teams no matter how much they’ve
invested in it previously.

25. ex.pn/datatalk
#DataTalk
Biggest similarities lie in leveraging data and
analytics to reduce risk and make more
informed decisions.
Experian Data Lab
@ExperianDataLab
ex.pn/datatalk
#DataTalk
Whether it’s resting a player, or making a
lending decision, data provides insight to feel
more confident in decisions.
Experian Data Lab
@ExperianDataLab

26. Any untapped potential when it
comes to data and injury prevention?

27. #DataTalk
Kitman Labs
@KitmanLabs
We wouldn’t exist if there wasn’t! Our sports
and data scientists are working every day to
turn that potential into practice.
#DataTalk
Kitman Labs
@KitmanLabs
We wouldn’t exist if there wasn’t! Our sports
and data scientists are working every day to
turn that potential into practice.
ex.pn/datatalk

28. Is 8 hours of sleep a good rule of
thumb for an athlete?

29. #DataTalk
Kitman Labs
@KitmanLabs
We wouldn’t exist if there wasn’t! Our sports
and data scientists are working every day to
turn that potential into practice.
#DataTalk
ex.pn/datatalk
Kitman Labs
@KitmanLabs
Actually it varies from athlete to athlete. The
best indicator is pattern of self-reported
perceived sleep quality.

30. Where do you see the future of data
and analytics?

31. #DataTalk
ex.pn/datatalk
Kitman Labs
@KitmanLabs
Analyzing data intelligently is crucial, but
analysis is only as good as the
quality/timeliness of the data collected. The
future will see huge leaps forward in data
collection with tools like 3D video motion
capture athlete screening.
#DataTalk
ex.pn/datatalk
Kitman Labs
@KitmanLabs
Analyzing data intelligently is crucial, but
analysis is only as good as the
quality/timeliness of the data collected. The
future will see huge leaps forward in data
collection with tools like 3D video motion
capture athlete screening.

32. #DataTalk
ex.pn/datatalk
Kitman Labs
@KitmanLabs
Analyzing data intelligently is crucial, but
analysis is only as good as the
quality/timeliness of the data collected. The
future will see huge leaps forward in data
collection with tools like 3D video motion
capture athlete screening.
#DataTalk
ex.pn/datatalk
Jordan Takeyama
Senior Public Relations Specialist at
Experian
@JordanTakeyama
Couldn’t agree more. It’s like data only
takes you so far, it’s the insights that
matter.

33. Any final thoughts on how to
leverage data and analytics?

34. #DataTalk
ex.pn/datatalk
Kitman Labs
@KitmanLabs
Talent/skill/desire are all vital. But data and
analytics are truly just as critical. Science and
winning go hand in hand!
#DataTalk
ex.pn/datatalk
Kitman Labs
@KitmanLabs
Talent/skill/desire are all vital. But data and
analytics are truly just as critical. Science and
winning go hand in hand!

35. Join our #DataTalk on Twitter
on Thursdays at 5 p.m. ET.
experian.com/datatalk