These are the slides to Karoline Moors's presentation on "The Amsterdam Metropolitan Area - A region of opportunities" at Expatica's International Job Fair on Saturday, 5 April 2014. The Amsterdam Metropolitan Area is an important Global Business Hub. It aims to belong to the top 5 of the strongest regions in Europe. International companies from all over the world settle in the Amsterdam Area. Attracting and sustaining international talent is therefore of utmost importance to the region. Karoline Moors, Projectmanager International Talent Acquisition, gives an overview of the economic activity within the Amsterdam metropolitan Area and the job opportunities within its important economic sectors. For more information on the Amsterdam Economic Board, please go to http://www.amsterdameconomicboard.com/english . For information on the City of Amsterdam and the Amsterdam Metropolitan Area, please visit http://www.iamsterdam.com/ .

1. The Amsterdam
Metropolitan Area
A region of opportunities

3. I am
Project Manager International Talent Acquisition
Karoline

4. 4
Amsterdam Economic Board
Goal: to become a global business hub, and to rank within the top 5
strongest European regions.
Mission: cooperation, innovation, growth in order to strengthen welfare
and well-being in the Amsterdam MetropolitanArea.
ITA: An international talent pool contributes to the AMA’s ambition
of ranking within the top 5 strongest European Business Hubs,
by boosting economic growth, prosperity and employment.

5. Vision ITA
The Metropolis Region ofAmsterdam wants and has to become more
(pro)active in attracting and retaining international talent to the region for
three reasons:
1. In specific functional area’s, scarcity still occurs. Often in crucial spots,
within the eight defined opportune MRA clusters. Non fulfilment of
these vacancies causes significant opportunity costs.
2. Our economy profits from open borders. A lack of an international pool
of talent prevents (international) investors to invest in the metropolis
and/or to stay in the metropolis.
3. An international pool of talents creates a bridge with the World
economies. It’s a small world after all.
5

6. Mission ITA
The InternationalTalent Acquisition (ITA)
project focuses on the targeted sourcing of
talent from abroad; including providing a
“warm bath” reception upon arrival and
retention of the international talent that is
already present in the MRA (“boeien &
binden”).
With “talent” both knowledge workers
as well as international students are
intended.
6
Maslow anno 2013

7. Over 2,200 foreign companies,
of which 475 international headquarters
Global Business Hub

8.  Centre of European purchasing power;
situated in the centre of the three
largest economies in Europe
 Excellent connections
 Efficient business travel
 Connected socially
 Known for creativity, innovation,
entrepreneurship, sustainability and
openness
Key location & Access to new markets
95% of Europe’s largest
markets within 24 hour
reach by road

9. • The Dutch have an international focus;
and 7,3% foreign highly skilled people
• 177 nationalities in the AMA
• 40% of “Amsterdammers” are
foreigners or have dual nationality
• 90% speaks two or more languages
• Businesses establish their offices in
the AMA to cover the European main
land
44Germany
30Belgium
25United Kingdom
22Poland
48Denmark
49Italy
1The Netherlands
2Singapore
3Canada
4Ireland
56France
13Sweden
10Luxemburg
National culture open to foreign ideas
Country Rank
Source: IMD World Competitiveness Yearbook 2010
44Germany
30Belgium
25United Kingdom
22Poland
48Denmark
49Italy
1The Netherlands
2Singapore
3Canada
4Ireland
56France
13Sweden
10Luxemburg
National culture open to foreign ideas
Country Rank
Source: IMD World Competitiveness Yearbook 2010
Connected socially

10. International service providers
High quality network of
service providers
>2200 Foreign
companies
Business and IT
services
Creative services
Financial services
Legal services
Supply chain
services

11. Highly skilled, international talent
Excellent skills
•Strong top 10 position
among European cities in
terms of recruiting qualified
staff
•Competent senior managers
Modern work force
•Flexible and productive
•Open minded
•Highest gender equality in
the world
Languages
•Third country in the world,
after Switzerland and
Luxembourg, in terms of
language skills
•87 % of Dutch speak English,
70 % German
International focus
•International experience of
senior managers
•Attractive for foreign talent,
large influx (12%)
•Low cost of living, 30%-ruling
for expats

12. European global cities under pressure
Quick facts
Size city: 84 sq mile
Size metropolitan aera: 700 sq mile
Population city: 800.000
Population metropolian area: 2.2 million
Foreign companies: >2,200
Foreign headquarters 475 (2013)
No. Jobs in foreign companies: 150,000

13. Attractive region for knowledge workers

14. The Expatcenter
is a co-operation between the Cities of Amsterdam,
Amstelveen, Haarlemmermeer, Almere,Velsen,
Hilversum, the Immigration and Naturalisation Service
(IND) and theTaxAdministration;
During one visit, an expat and their families receive:
 Residence card;
 Municipal registration with social security number;
 Welcome Bag;
 Partnership Programme booklet, My first month in
Amsterdam;
 Opportunity to ask any question he/she may have.

Open today from 13.00-15.00
(normally on weekdays from 9.00-17.00)
Website www.expatcenter.com
Booklet, please take a copy at the fair!

15. Fotografie: Naam
Amsterdam Labour market
Creative
Industries
Agri Food &
Horticulture
ICT &
E-science
Financial &
`Business Services
Logistics Life sciences
& Health
Tourism &
Conferences
High Tech
materials

16. Labour participation
16
Working population in the Amsterdam MetropolitanArea and the Netherlands
Yearly growth in percentages; 2011-2014

17. 17
Gross labour participation, per level of education, in the AMA and the Netherlands
in percentages; 2012
Unemployment, on level of education, in the AMA and the Netherlands
in percentage of the labour population; 2012
46%
TOTAL LOWER MIDDLE HIGHER
TOTAL LOWER MIDDLE HIGHER
2014: NL 7,3% EU 11,9%

18. Creative industry
 91.000 jobs (>50% in Amsterdam)
 40.000 companies
 Added value in the AMA: 4,3 billion euro (2,4% GDP)
 Mostly: fashion (e.g. denim!!), advertising, audio visual,
publishing
 Mainly small and medium size companies and a few large
companies
18

19. Financial- & business services
 163.000 jobs (26% of the AMA)
 33.000 establishments; many multinationals, but
also smaller companies and relatively spoken a lot
of sole proprietors
 26% of the GRP
 Most important: Banks (ING,ABN AMRO),
Insurance companies, accountancy firms,
recruitment/HR agencies, consultancy firms, real
estate agents, lawyers etc.
19

20. Agri Food and Horticulture
Agri & Horticulture
 15.000 jobs
 1500 companies
 Added value to the AMA 592 million euro a year
 Absolute world leader in flower trade: 75% market share
Food
 30.000 jobs
 3600 companies:Ahold, Gerkens Cacao, Nestlé, ADM Cocoa,
Heineken, Quality Bakers, Cargill, Kerry, Bio Science, United Biscuits,
Duyvis, McCain Foods,Yakult;
 Foodsector represents 20% of Dutch exports
20

21. Logistics
 180.000 jobs
 25.500 companies
 AddedValue to the AMA: 16 billion euro a year
 Hubs:
- Schiphol 3rd largest air cargo hub in Europe
- Amsterdam Harbour the 4th largest harbour in Europe
- AMS-IX the largest and most stabile internet hub world-wide
- Largest floricultural auction world-wide
21

22. ICT & eScience
 96.500 jobs (10% of total)
 Added value in AMA: €18 billion a year
 19.400 establishments (growth of 28% since 2004)
 Holland 5th worldwide in the field of ICT
 Focus:
- Big data
- Smart cities
- E-health
- Human capital
22

23. Life Sciences & Health
 20.000 jobs
 Presence:
- 369 Life Sciences organisations
- 117 R&D intensive companies
- 36 Research and educational institutes
- Most important:VU /VU medical center, UvA, AMC, Nederlands
Kanker Instituut (NKI) , Nederlands Instituut voor Neuroscience
(NIN) en Sanquin
 A young cluster, still growing with big opportunities
 Scientific excellence: Oncology, Neurosciences, Immunology,
Infectious diseases, Cardiovascular diseases, Imaging
23

24. Tourism & conferences
 88.000 jobs
 (Direct) spendings by tourists: 6,4 billon euro in AMA
 Over 10 million overnight stays in hotels per year
 Amsterdam in top 20 of best conference cities (> 650
conferences a year)
24

25. HighTech Materials
 94.000jobs
 Added value inAmsterdam MetropolitanArea €8,9
billion a year
 12.000 companies
 Export value €20 billion a year (40% of the AMA)
25

26. 26
Open vacancies in the Amsterdam Area
per industry group 2013 II (numbers)
Financial and business
services
Trade
Information &
Communication
Food service industry
Other commercial
services
Health care
Other non- commercial
services
Construction and industry
Logistics
Education
Unknown
Agriculture

27. Opportunities
 Accelerating job growth, one of the lowest European unemployment
rates, aging population
 Growing global business hub and increasing internationalisation
 Increasing demand for (international) highly skilled workers with abilities
and talent
 Sectors with future labour shortage: IT, Business Services, Education and
Life Sciences
 Amsterdam as software and ICT capital of Europe (AMS-IX)

28. Tips
 Sell yourself! Because International talent brings:
- A good investment climate,
- a qualitative and quantitative scarcity solution,
- A bridge to the world economies: knowledge of countries, markets,
languages and cultures
- More diversity, innovation and productivity and improved quality to
national talent.
 Check out iamsterdam.com
 Indeed.nl => use an English word that doesn’t exist in Dutch (e.g. what,
which)

29. Attractive region for knowledge workers
amsterdam works