Digital Life
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Ruben Canlas Jr.'s slides for the DevCon at Web & IT Summit in AMA University, Quezon City last 24 Nov. 2010
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Digital Life
- 1. How the New Media are Changing Our Lives Ruben Canlas Jr. rcanlas@alumni.cmu.edu November 24, 2010 Old and “New” media OLD (Mass media) NEW Newspapers Television Radio Film Web Blogs Web video Mobile
- 2. 1 USA 2 UK 3 Turkey 4 Indonesia 5 France 6 Canada 7 Italy 8 Philippines 9 Spain 10 Australia 0 27,500,000 55,000,000 82,500,000 110,000,000 7,611,920 7,701,200 8,387,560 13,272,760 14,228,460 14,290,700 14,681,580 16,943,780 22,625,300 101,303,240 TOP 10 COUNTRIES ON FACEBOOK Number of Facebook users USA UK Turkey Indonesia France Canada Italy Philippines Spain Australia 0 750 1500 2250 3000 75.8 196.7 2046.8 137.6 31.0 117.0 1536.7 113.2 51.5 140.8 12-MONTH GROWTH RATE (%) 12 month growth %
- 3. Trends • Young people rarely watch TV (they download) • iTunes is now the world’s number one music store (Tower Records collapsed) • Newspaper subscriptions/readership declining by 10-20% per year
- 4. Implications • Alternatives to advertising on TV • Product placements in show itself • Shift to social marketing and web • FB,Twitter
- 5. http://www.suchtweetsorrow.com/media/images/background3.jpg Do you surf for convenience or content?
- 6. http://www.bbc.co.uk/virtualrevolution/ • How do we to filter the enormous amount of information delivered to us by search engines? • How confident are we in our ability to find the ‘right answer’ when looking for information on the web? • How much do we concentrate when we’re using the web, even when we’re using it to make potentially life-changing decisions http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html
- 7. • How much of today’s web surfing do you actually remember? • How influential are ‘super brands’ in defining the choices we make online? • How do we decide on the reliability or ‘authority’ of information provided by others online? http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html Technology is facilitating education.
- 9. Technology is helping access to health.
- 10. Technology is speeding up creativity and the spread of creative work.
- 11. Fan fic Where did the original stories come from?
- 12. But big companies will seek to protect their copyrights and stifle creativity. Convenience is double- edged.
- 13. Slacktivism and Hacktivism Slacktivism • Expressing our views in a status message • But not willing to act physically and make sacrifices
- 14. Abangan! • Faster innovation through open standards and open source collaboration. • Change in the way humans think and act: evolution! • More avenues for participation: use it! • Improved government services: lead it!