In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.
2. 2014 State of Marketing:
Executive Summary
The 2014 State of Marketing survey
asked marketers about their budgets, priorities,
channels, metrics, and strategies for 2014.
See a snapshot of key findings here.