Improve conversion with attention & distraction - WordPress meetup Nijmegen

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Do you know how to improve your conversion by distracting your visitors? Illustrated by eye-tracking recordings from WordCamp Nijmegen (http://nijmegen.wordcamp.org), Evert will show you how to improve website conversion not only with attention, but also with distraction. The key lies in unconscious behavior. As Evert takes you through Taco's talk he will translate the concepts you see in the recording to applicable wins for you and your customers' website. Neurofied has taught companies and the WordPress community about neuromarketing for over three years. As a scientist and developer, Evert has a passion for making unconscious behavior visible.

Marketing

Improving conversion
with attention & distraction
Dr. Evert Semeijn
neuroﬁed.com
evert@neuroﬁed.com
085 303 7146

Overview Conversion
Attention
Distraction Quiz

Neurofied
Dr. Evert Semeijn
Research & Development
Beirem Ben Barrah
Strategy & Growth

Neuromarketing
1. Neuromarketing research
2. Applied neuromarketing

Neuromarketing
People are not rational
Inﬂuence invisible forces
The Why & How

Conversion
…turning site visitors in paying customers.

Conversion
…intentionally changing the behavior
of site visitors.

Conversion
1. Recover abandoned cart
2. Subscribe to newsletter
3. Interact with chatbot

Attention
selectively concentrating on a
discrete aspect of information

selectively concentrating on a
discrete aspect of information

Automattic
Recognizes
1. color
2. shape
3. orientation
4. faces

Thank You Nijmegen
linkedin.com/in/evertsemeijn
evert@neuroﬁed.com
linkedin.com/in/beirem
beirem@neuroﬁed.com

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