2. 1. Blog
“Reach out to potential attendees by publishing
quality, thought leadership articles.”
3. 2. Twitter Chat
“Choose an industry issue for discussion or make the
focus educational, allowing users to ask questions to be
answered by an expert.”
4. “A webinar is a great way to host a ‘pre-event’,
allowing attendees to connect with speakers and
special guests.”
3. Webinar
5. 4. Survey or Twitter poll
“Allowing attendees to contribute to your event by
making suggestions for sessions, speakers, the
format or venue, can really help give them a sense
of ownership.”
6. 5. Networking
“Delegates identify networking opportunities as one
of the key drivers of their attendance at events, so
don’t wait until the day to let them start meeting one
another.”
7. 6. Facebook competition
“Running a competition for an exciting prize is a tried
and tested way to generate interest. Using Facebook
as the platform for the competition allows you to
benefit from social sharing and easy data capture.”
8. 7. Have fun
“Sometimes doing something a little bit silly is the
best way to get people’s attention and prompt them to
engage with one another – and social media is the
perfect platform on which to have some fun.”
9. Looking for more ways to engage with attendees?
Check out & download our 52 week event
communication calendar here!