This document provides planning details for a website promoting a healthy recipe magazine brand called "Clean Cuisine". It discusses the magazine's focus on clean eating and various international cuisines. Font experimentation, color schemes, and logo designs are mentioned. Website inspiration is drawn from other food websites that feature videos, tutorials, and square-format image layouts. The document outlines using a grey and orange color scheme for the planned website along with a box/column layout style. Standard website elements like subscription forms, social media links, and referencing other pages are also addressed.
2. LOGO DESIGN – PLANNING WEBSITE
CLEAN CUISINE – BRAND
Clean – represents 'clean eating' - it’s a healthy based lifestyle recipe
magazine.
Cuisine – stand for all types of food – my magazine has a variety e.g.
French, English, Italian, Japanese
2 editions of magazine –
#1 healthy meals,
#2 healthy/gluten free/vegan/diabetic deserts/snacks.
19. Layout
• Layout tends to be ordered – all images are square and the same size
– in columns
• Sections such as recipes, specials, skills, kitchen tips
• Adverts and sales included often
• Lots of interactive buttons that lead to different sections
• Videos attached to website as well as links to other platforms e.g.
youtube, facebook
• A colour scheme is common – background colour usually neutral – to
draw more focus to the food e.g. white, beige, grey
20. The colour scheme I have chosen to create on
my website
• Grey
and
• Orange
21. Colour scheme of my website
Base layer
Second
base
layers
Brand colours