This document discusses event management and its importance for business growth. It covers various topics related to event planning including types of events, the key aspects of event management, conducting market research, selecting an appropriate venue, and evaluating events. The main points are that event management involves planning, organizing, marketing and evaluating events; conducting market research and analyzing competitors is important before planning an event; and selecting a suitable venue based on target audience, convenience, facilities, and services is critical.

1. Topic
Event Management for Business Growth

2. Content
 Event and Types
 Event Management
 Market Research in Event Planning
 Event Venue Selection
 Event Evaluation
 Conclusion

3. What is an Event?
An event can be described as a
public assembly for the purpose of
celebration, education, marketing
or reunion. Events can be
classified on the basis of size, type
and context.

4. Types
 Corporate Events – Events like HR
Summit, Y2B and etc.
 Education and Carrier Events –
Events like education and career fair,
workshop, seminar, debate, contest,
competition etc.
 Social Events – Events like Holidays.

5. What is an Event
Management?
Event Management is the process of
analyzing , planning, marketing,
producing and evaluating and event. It is
a different way of promoting a product,
service or idea. If an event is managed
efficiently and effectively, it can be used
as a very powerful promotional tool to
launch or market a product or service.
Events Management requires certain
core values to be developed to every
element, process and decision to justify
professional approach and achieve
effective and efficient result.

6. Market Research in Event
Planning
 Market Research
Before organizing an event, we have to
find out whether there is market for
our intended event or not. If societal
need is not met with event objective,
then it is not a good idea to organize
such event there.

7.  Market Analysis
If there is market for our intended event, then we
have to do the market analysis. Market analysis
means finding information about our target
audience. We have to find out our events target
like
1. group,
2. sex,
3. qualification,
4. profession,
5. knowledge level,
6. income,
7. status,
8. Tradition
9. Religion

8. Competitor Analysis
It means finding information about our
competitors. We have to find out about the
competitors and their market share. We
have to analyze about our competitors
events also and how the organize their
events and why people goes their.

9. The event report will contain things like
 Seating and light arrangements
 Promotional materials used
 Program and food menu
 Contact details of sponsors, partners,
clients
 Service providers like ( Speakers,
Performers, Photographers, Decorators
and etc.)

10. Events Planning – With 5 W’s
Concept
 WHY
 WHAT
 WHEN
 WHERE and
 WHO

11. Event Venue Selection
 Target Audience/ Guest Size
It means the number of people we are
expecting to attend our event. We
have to make sure that the venue is
accommodate for our expected target
audience/ Gests. Our venue should
not be too big or too small for our
audience or guests.

12.  Target Audience Convenience
Select venue according to target audience
convenience. Our venue should be very
far from the place where majority of our
target audience live. Our venue should
not be very noisy or polluted area.

13.  Venue History
Before hiring a venue check out the history
of the venue. Find out how many events
have been organized in the venue so far.
In this way we can find out whether or not
venue and the staff there is event friendly.
We have to be very clear about the venue
fees and costs of that venue.

14.  Venue Services
 Parking Facilities
We have to make sure that the venue has its own
parking space. It should be big enough to
accommodate our target audience’s vehicles
conveniently.
 Security Arrangements
Security of guests, service providers and target
audience is a very important issue which should
never be neglected or compromised at any cost.
We have to make sure that our venue has enough
fire extinguishers, fire alarms, emergency escape
routs, security personals and power backup like (
Generator, UPS, Inverter)

15. Event Evaluation
Event evaluation is necessary to make
us and our team more efficient and
effective, the next time we organize an
event. It is all about finding our
mistakes and learning from them.
Event evaluation should be done
immediately after the event is over.

16. Conclusion
Managing an event is very important for
our business growth because events
are directly connected with our
business market.
We have to satisfy our clients or the
targeted audiences for whom this
event was held. We must hold our
fame of business by organizing a good
event program.